Snaxshot

BetterBrand? LIED ABOUT 3PL ?????? they have sent an email to customers disputing the false statements and instead letting them know they are on a credit hold… due to unpaid invoices WOW!!

Never thought someone would compare Snaxshot to Vogue ?? but it’s a high compliment and intentionally designed our publication to be the anti-thesis of the traditional “f&b” publication NO PR PUFF PIECES NO PAID ADS OR PROMOTED POSTS CAREFULLY CURATED CONSUMER FIRST POV FORWARD THINKING you won’t see me talk about “5 trends at EXPO” because we are focused on the emerging and up and coming things you will never find at that conference you will find me being playful with the concept of “industry insights” equal parts educational and entertaining See our 2024 tracker: stateofsnax.com ??

BetterBrand? customers deserve better ????????????????… First it was “hostile takeover” then it was a “Shopify glitch” then it was “everything is fine” then it was “employees are stealing” then it became “employees and fulfillment center are stealing” The story keeps changing with a consistent lack of accountability for the year of moldy bagels, and sub par product being shipped to folks not to mention those who have been waiting for months for their subscriptions When a company raises at such a high valuation—they should expect higher scrutiny, when they are dealing with food and beverage IN GENERAL they should expect people to have a higher standard for a premium product in general Not only is Better Brand failing customers but I’ve spoken to service vendors who are owed money for months— Blaming it on employees doesn’t explain either how they’ve been putting out terrible quality while expanding their SKUs??? Why is it only after a year of failing consumers they are now “being transparent” Why are they deleting the comments trying to hold them accountable for lack of refunds and deliveries? At one point I really want us to have a serious conversation on how venture capital has corrupted cpg and enabled bad players to smear the industry like this — You can only keep fooling customers for so long…

Yassified peppercorn ???? If you’ve read Snaxshot you know I’ve written extensively on the cultural convergences of what has led to what I’ve dubbed “pretty pantry paradigm” Millennials and GenZ alike different from previous generations wherein we view these mundane grocer items as an identity extension, vs the very simple bifurcation of Boomers (brand vs off brand with focus on utility) No matter what people may think they want—our generation gravitate towards pretty packaging. GenZ in particular finds itself splurging on groceries—a form of affordable affluence. And why private label itself is adapting see Trader Joe’s PL rebranded as “dupes” and Walmart launching a new “yassified” PL just to appeal to GenZ More as usual—by subscribing to my newsletter ????

BetterBrand? shuts down??? ???? According to various credible sources: All employees were let go in September Founder is rumored go be hunkering down in Europe to avoid accountability Website is down—customers have been left without orders fulfilled for months. They’ve started reporting the founder and business to BBB. More ????

Pendulum swung back hard ??????

Fangirling out over SaladSprinkles? being featured over on Snaxshot substack today! We are happy to be considered in the “pretty pantry paradigm,” or as we call it, “Counter Candy?” ??????thanks for the feature Andrea Hernández ??

Is Pepsi buying Siete Foods?! ????

Chatting with Massachusetts Institute of Technology students next month! ?? Putting together goodie bags for over 60 students in food/ag tech/consumer. Love doing stuff with students like we've done previously at New York University, Cornell University and Columbia University ?? Excited to chat and discuss products in real time with them! I'll be surveying them after to see what they have to say about: branding, price parity, and of course taste! Have a few brands on board now, if you think your product would be a perfect addition for college student, would love to include it! PS: If you're a student who reads Snaxshot always happy to chat and help provide FREE access for the remainder of the semester ??