Smyth

SEO as we know it is about to undergo a major shift. Ultimately, we're likely to see less organic traffic --- which means we need to maximize user engagement and conversions for those who make it to our sites. Whether businesses start to feel it in 1 year from now, or 2...it's coming. If your business relies heavily on organic search, you need to begin preparing for the sea-change now. Four things you should start doing now: 1. Improve the user experience on your site. 2. Optimize for on-site conversions. 3. Build your permission-based subscribers list. 4. To make #3 above possible, prioritize creation of useful, compelling content --- with special emphasis on content that will encourage prospects to give you their email address. This Marketing AI Institute article written with BrightEdge CEO Krish Kumar offers some excellent insights. https://lnkd.in/gEJpUnwH

Sam Altman is back as CEO, Mira Murati as CTO, and Greg Brockman as President. OpenAI has a new initial board. Here are the messages from our CEO, Sam Altman, and the board chair, Bret Taylor, that were shared with the company this afternoon. ???:?https://lnkd.in/dX4tH6K4

In a noisy marketplace, standing out takes both thoughtful strategy and efficient execution. So, how do we rapidly analyze & ideate without losing quality? AI tools can help. ?? While AI content assistants clearly have limitations compared to the beauty of the human mind, you may be surprised by their emerging capabilities as collaborators. I just wrapped up a test pitting GPT-4 against Claude 2.1 on a brand voice analysis challenge. Here's what I found. https://lnkd.in/giwJXprU