SMPS Southeastern Regional Conference

Ready to transform your visual brand? Join us at #SMPSSERC for "In the Right Light: Building Brand Impact with Strategic Photography" with Laura Ewan, FSMPS, CPSM and Lizette Naranjo of Dragonfly AEC Consulting. This session will teach you how to elevate your firm's visual asset library—from headshots and events to milestone projects—while building essential photoshoot production skills. Discover the power of a photography audit to identify actionable areas for improvement and learn how to collaborate effectively with design and marketing staff for better processes, brand alignment, and results. Laura and Lizette will share insights from their work across 50+ projects, revealing how they simultaneously upgraded their personal production skills and their firm's visual brand in meaningful, measurable ways. Don't miss this opportunity to bring your firm's photography into the right light! SMPS—Society for Marketing Professional Services SMPS Central Florida SMPS Tampa Bay SMPS North Florida SMPS South Florida SMPS Atlanta SMPS Charlotte SMPS Nashville SMPS Alabama SMPS Research Triangle SMPS Palmetto SMPS Virginia

Feeling overwhelmed by the constant waves of marketing tasks? Join us at #SMPSSERC for "Made In the Shade: Optimizing your MO (Marketing Organization)" presented by Nikole Pastore, CPSM of ECS Southeast, LLC. Learn how to master marketing organization from that cool, shady "behind the scenes" spot. This shoreline strategy session will show you how to effectively manage workflow, execute tasks, plan for growth, and shine brightly while navigating the ever-changing tides of AEC marketing demands. Don't miss this opportunity to ride the wave to success at SMPS SERC! SMPS—Society for Marketing Professional Services SMPS Central Florida SMPS Tampa Bay SMPS North Florida SMPS South Florida SMPS Atlanta SMPS Charlotte SMPS Nashville SMPS Alabama SMPS Research Triangle SMPS Palmetto SMPS Virginia

Keynote Sponsorship Opportunity – Open to All! This year, we’re thrilled to welcome Kelly Merbler, known for her inspiring keynote sessions that captivate and motivate attendees. If you’ve ever wanted to experience one of Kelly’s sessions, but were unable to attend the conference, this is your chance! ? We are offering a unique opportunity to sponsor the Opening Keynote Session at the Society for Marketing Professionals (SMPS) Southeastern Regional Conference (SERC) on Tuesday, May 20th, at the Hilton West Palm Beach on Okeechobee Blvd. ? KEYNOTE SPONSORSHIP – $3,000 8 reserved VIP table seats during the Keynote 2 complimentary registrations to Kelly’s Strength Finders pre-conference workshop 1-minute company overview during the Keynote Opportunity to introduce the keynote speaker Logo on sponsor event boards Visual recognition at all events List of all conference attendees prior to the conference (a $500 value) Sponsor ribbons for attendees Logo/link to your company on the conference website Mention in social media campaigns ? If you're interested in sponsoring, please let us know soon, as demand is high! https://lnkd.in/gsqDK6zc

Thank you TLC Engineering Solutions for your Water Bottle Sponsorship! We greatly appreciate your support and look forward to seeing you at SMPS SERC 2025! #smpsserc2025 #beyondthebeach #wherethecoolkidsare ?

Thank you Goode Van Slyke Architecture for your Bronze Sponsorship! We greatly appreciate your support and look forward to seeing you at SMPS SERC 2025! #smpsserc2025 #beyondthebeach #wherethecoolkidsare

?? DEADLINE EXTENDED TO NEXT FRIDAY, 3/28! ?? SERC Spark Awards celebrate the achievements of marketing and business development professionals in the AEC industry. These awards honor individuals and firms whose outstanding materials, campaigns, and accomplishments set the benchmark for creativity, innovation, and strategic success. Send in your application today! For more information on eligibility and submittal requirements, visit our website: https://lnkd.in/eT_CKr5D

Thank you Smith Seckman Reid, Inc. for your Bronze Sponsorship! We greatly appreciate your support and look forward to seeing you at SMPS SERC 2025! #smpsserc2025 #beyondthebeach #wherethecoolkidsare

Join us at #SMPSSERC for "From Challenges to Career Wins: The Mastermind Blueprint Panel" featuring an impressive lineup of AEC marketing experts: Lindsay Diven, CPSM, Michelle Hubbard, CPSM, Anna Skeete, Erika Booker, and Kari Nemiro. Discover how the Marketing Manager Mastermind Group (M3) has supported its members for over a decade, helping them achieve career milestones and overcome industry challenges. This insightful session will provide actionable steps to build your own mastermind or peer mentoring group, including defining a clear mission, selecting the right members, establishing effective ground rules, and structuring productive meetings. Don't miss this opportunity to walk away with a practical framework for creating a peer-driven support system that fosters both personal and professional growth in the AEC marketing world. See you at SMPS SERC! SMPS—Society for Marketing Professional Services SMPS Central Florida SMPS Tampa Bay SMPS North Florida SMPS South Florida SMPS Atlanta SMPS Charlotte SMPS Nashville SMPS Alabama SMPS Research Triangle SMPS Palmetto SMPS Virginia

Ready to transform your thought leadership strategy? Join us at #SMPSSERC for "Accelerating Growth with Thought Leadership: A New Playbook" presented by Ida Cheinman of Substance151, Benefit LLC. Did you know that 88% of business leaders research companies extensively before engagement? In today's competitive landscape, traditional thought leadership approaches are no longer enough to create sustained competitive advantage. This session introduces innovative strategies to help your firm stand out in a crowded market. Learn how to leverage your firm's intellectual capital for meaningful differentiation by delivering tailored, highly personalized content that aligns with how today's clients research, engage, and select AEC firms. Ida will provide a practical roadmap filled with research-backed insights, adaptable models, and useful checklists that you can implement immediately. Don't miss this opportunity at SMPS SERC to redefine your thought leadership approach and become indispensable to your ideal clients! SMPS—Society for Marketing Professional Services SMPS Central Florida SMPS Tampa Bay SMPS North Florida SMPS South Florida SMPS Atlanta SMPS Charlotte SMPS Nashville SMPS Alabama SMPS Research Triangle SMPS Palmetto SMPS Virginia

Looking for fresh marketing inspiration? Join us at #SMPSSERC for "Fresh Ideas from Unrelated Industries: Reinvigorating Your AEC Marketing Approach" presented by Lillian Parker of Little Diversified Architectural Consulting. As AEC marketers, we don't have time to reinvent the wheel – and we don't have to. This innovative session explores how marketing best practices from entrepreneurs, social influencers, not-for-profits, and industry innovators can be applied to solve common AEC marketing challenges. Discover how to tell a cohesive story that showcases your firm's expertise while resonating with potential clients across market segments. Learn how organizations outside the AEC industry successfully connect with their target audiences and gain actionable insights to inform nimble, relevant, and effective marketing strategies for your firm at SMPS SERC! SMPS—Society for Marketing Professional Services SMPS Central Florida SMPS Tampa Bay SMPS North Florida SMPS South Florida SMPS Atlanta SMPS Charlotte SMPS Nashville SMPS Alabama SMPS Research Triangle SMPS Palmetto SMPS Virginia