Smarty Rodeo

FOR IMMEDIATE RELEASE Smarty Rodeo: Innovating the Western Industry & Cultivating Champions Through innovative creativity, Smarty Rodeo is dedicated to providing products and services that cultivate champions both in and out of the arena. Formerly known as two of the industry’s leading brands, Smarty Training and Heel O Matic Training Systems, we have united under the Smarty Rodeo brand. This rebranding has been in the works since early 2024, bringing together premier training products for roping, bronc riding, goat tying and steer wrestling under one cohesive identity. At Smarty Rodeo, we believe the future of our sport lies in the next generation. The Young Pro program has been a cornerstone of Smarty Roping since its inception, and we are committed to optimizing every opportunity to provide young athletes with an unparalleled experience. Recognizing the program’s tremendous impact, we have expanded our reach with the launch of a Collegiate Program. Initially focused on supporting collegiate rodeo teams by offering training products and services, the program has grown to include a student team—furthering our mission to develop future champions. In addition to training systems, Smarty Rodeo is proud to introduce?Smarty Supply Co.—a state-of-the-art, 7,500-square-foot retail store catering to western athletes. Stocked with industry-leading training tools, including Smarty and Heel O Matic products, our own performance saddles, and premium brands like Classic Equine, Martin Saddlery, Professional’s Choice, Relentless, Cactus Gear, Barstow, BEX, XOXO, Muck Boot, Case Knives, Best Ever, and all your favorite rope brands. We also proudly serve as the region’s?Purina Authorized Dealer, offering premium feed for horses, cattle, show animals, wildlife, and companion animals. Whether you’re gearing up for competition or catching up with friends over a fresh cup ofGrounds for Compassion?coffee, Smarty Supply Co. is your go-to destination to Get Rodeo Ready! Looking ahead to 2025, our key initiatives include: Educating the industry about our rebranding Strengthening industry partnerships through events and associations Providing valuable product education to ensure our customers understand how to use our products and why they are trusted by professionals Promoting the importance of fundamentals for both human and horse development Located in?Mount Pleasant, TX, off I-30, our 35-acre headquarters is home to Smarty Rodeo operations, a product demo arena, stalls, RV hookups, a beautiful pond, and Smarty Supply Co. Whether you’re traveling east, west, or are a local cowboy or cowgirl, we invite you to stop by.?Open Monday – Saturday: If the gate is open, so is the store—Come On In! For more information, visit?www.smartyrodeo.com

Discover Smarty Supply Co. in Mount Pleasant, TX Mount Pleasant, TX, is known for its thriving industrial and manufacturing scene, but at Smarty Rodeo, we’re here for the cowboys and cowgirls. Conveniently located off I-30, our 35-acre spread serves as the Smarty Rodeo Operations Headquarters. Our facility includes a product demo arena, stalls, RV hookups, a scenic pond, and the heart of it all—Smarty Supply Co. Your One-Stop Rodeo Shop Smarty Supply Co. is a state-of-the-art, 7,500-square-foot retail store designed to meet the needs of western athletes that want to Get Rodeo Ready. We proudly carry the industry’s best training tools, including Smarty and Heel O Matic products, as well as our own premium line of Smarty Saddlery performance saddles. We also stock top-tier brands like: ? Classic Equine ? Martin Saddlery ? Professional’s Choice ? Relentless ? Cactus Gear ? Barstow ? BEX ? XOXO ? Muck Boot ? Case Knives ? Best Ever ? Your favorite rope brands & more! Beyond tack and accessories, Smarty Supply Co. is a proud Purina Authorized Dealer, offering Horse, Cattle, Show Animal, Wildlife, and Companion Feeds to keep your animals looking, feeling, and performing at their best. ? More Than a Store—A Gathering Place Smarty Supply Co. is more than just a retail store; it’s a community hub. Stop by on a Saturday morning and enjoy a fresh cup of Grounds for Compassion coffee while catching up with friends and neighbors. Whether you’re passing through or a local, we invite you to come see what we have to offer! We’re open Monday – Saturday, and if the gate is open, so is the store. ?Come On In! Read our Latest Blog Post here: https://lnkd.in/g_HBsHnM

Come join the Smarty Rodeo Family! We're hiring for multiple positions at our Mount Pleasant, TX locations! Smarty Supply Co. – Part-Time Retail Associates Smarty Rodeo Headquarters – Full-Time Assembly Technicians We’re seeking hardworking, self-motivated, and dependable individuals to join our team. If you’re ready to be part of a family-oriented company with growth opportunities, apply today! For more details, contact us or stop by in person. 2059 CR 3210 Mount Pleasant, TX 75455 (903) 459-4351

"Stay in the Loop" is our blog page where you can stay up to date with news, media and everything Smarty Rodeo!

Made in the USA, Smarty Rodeo products are designed & developed by the brightest minds in the industry and manufactured with the highest quality products possible. Perfect production insures Perfect Practice for you. We don’t cut corners and neither should you. Train Like a Pro. www.smartyrodeo.com/

???WESA 2025 is Almost Here!??? We can’t wait to connect with all our wholesale partners at this year’s show! ?? We’ve got exciting?company updates,?new product releases, and exclusive?dealer incentives?to share as we kick off 2025. ???Book your appointment today?with McKenna Koch: ???[email protected] Let’s make 2025 a year to remember! ?? #SmartyRodeo #WESA2025 #WesternRetail

From all of us at Smarty Rodeo, we wish you a very Merry Christmas! May your hearts be filled with the joy of Christ’s love, your homes with peace, and your days with the blessings of faith and family. Let us celebrate the greatest gift of all—our Savior, who brings hope to the world.

What an incredible finish to the 2024 National Finals Rodeo and National Finals Breakaway Roping! The Smarty Rodeo Pros delivered outstanding performances, with 14 NFR qualifiers and 6 NFBR qualifiers earning a combined $1,639,314. We’re thrilled to celebrate the new World Champions: Kelsie Chace-Domer (Breakaway Roping) and Ryder Wright (Saddle Bronc), who came out on top of their fields with remarkable achievements. Congratulations to all the talented cowboys and cowgirls for your hard work and success this season. We can’t wait to see what 2025 holds for each of you! #smartyrodeo #nfr #worldchampion

Smarty Rodeo Pros Ryder and Statler Wright are competing at the highest level on the 2024 NFR stage!?Ryder Wright is unstoppable, leaving Round 5 with another jaw-dropping performance to keep his reign at the top of the world standings! And talk about a breakout moment—Statler Wright lit up Round 6 with his FIRST-EVER NFR round win! #smartyrodeo #nfr #saddlebronc

Smarty Rodeo Pro Zack Jongbloed is making big moves at the NFR! After just 4 rounds, Zack has racked up over?$58.6K in winnings?and climbed the ranks from?10th to 5th?in the Tie-Down World Standings! Keep pushing, Zack—we’re all rooting for you! #smartyrodeo #nfr #tiedownroping