Smarty.Marketing

SEO has been dying since the early 2000s. Some notable "deaths" include: - Web 3.0 - Google Ads - Social media - Voice assistants - Featured snippets - Zero-click searches - Every Google update - TikTok "the new search" - ChatGPT replacing Google - AI Overviews in result pages Here's the reality: - 15% of searches are brand new - Searches grow by ~10% every year - There are 8.5B Google searches daily - SEO is a $100B+ industry (and growing) - Search engines and SEO will always evolve - Search habits will take a long time to change Block out the noise. Continue learning, consistently repeating the fundamentals, and adapting to new technologies. SEO is only “dead” for those who don't.

It’s National Brand Day - an annual celebration of all the hard work entrepreneurs put in towards building their brands and supporting the economy! Thank you Ann Smarty and Craig Mormino for co-founding Smarty Marketing just over a year ago and creating challenging, fulfilling, and FUN opportunities for us to do what we love and excel at! It has been an adventurous year packed with growth, learning, and success! We are also so grateful for the clients that believed in us and continue to believe in us as we reach new horizons. All aboard the Smarty ship! #NationalBrandDay #DigitalMarketing #SEO #Marketing

"Action Steps for Bing’s AI SEO Guidelines" | Bing's newly published guidelines are helpful for a theoretical understanding but short on implementation tactics. Ann Smarty fills the gaps with steps to elevate organic search visibility in an AI world. https://lnkd.in/gKrs4uJ8 #ecommerce #SEO?

For over a decade we have been creating linkable assets for clients to attract organic and editorial links that move the needle. Throughout these years we’ve experimented with lots of topics, formats, and content positioning tactics until we have narrowed down these tactics to those that never fail to work.... #linkbuilding #contentmarketing #seo

Here is the chart from Rand Fishkin that we shared during Smarty Live today! All roads still lead to Google (for now, and likely for a long time). Many #AI search journeys often lead to Google anyway, or the the popular “(question or product) Reddit” Google search. Our advice? Ensure that your content is genuinely helpful and filled with conversational “keywords” and queries. Try to include and answer the questions your audience may be asking. This will help it rank on both Google and AI search because your content will resonate with the way consumers interact with these platforms. Creating content that performs well on Reddit is also a huge bonus - we can help with this (and optimizing content)! Ask us how. #SEO #digitalmarketing #ecommerce

AI search optimization is what we have been doing for years now ?? #seo #aisearch #keywords

Big shoutout to?Ann Smarty?of?Smarty.Marketing?for joining us on the webinar yesterday!?She brought real, actionable value for us to incorporate in our own content marketing and SEO practices. Ann focused on offering us ideas for practical improvements and strategic adjustments… …along with staying adaptable, especially in an era of zero-click platforms and reduced traffic from Google. Thanks, Ann, for sharing your expertise and giving us so much to think about!? ? Check out her top tips below???

There have been some new developments in the world of AI search, the biggest being that ChatGPT has launched its own search engine (which is powered by Bing’s index). However, and please feel free to prove us wrong, we don’t see any huge changes here. AI-powered search is simply a search that looks a bit different. Yes, things will ultimately change but not quickly. Search and AI giants are trying to figure this out and we are watching.

With so much talk about Google frowning upon pages targeting SEO rather than people, is there such a thing as too much SEO? The theory that Google is able to detect content that is too optimized is not new at all. We have been dealing with that concept since Panda. Googlers have slipped the concept of “too much SEO” multiple times since then. Is there such a thing as over-optimization and how can it be detected? Let's find out!

AI matters, but these stats show that being discoverable by your target users in Google search is still incredibly important - and it looks like it will stay that way for the foreseeable future! Ask us how. ?? #seo #digitalmarketing