Smarty.Marketing转å‘了
Passive linkbuilding is my favorite side effect of our linkable asset campaigns. After a month of active linkbuilding, digital PR, and Reddit and social media marketing, our content pieces often rank well in Google and remain highly visible to journalists and other linkers for months and even years to come. Some of the best and biggest links we've ever earned for our clients have come in 6 months to 2 years after we concluded our active campaign. Ask us how. Smarty.Marketing
Passive link building is trending...again...(or maybe it's always been?) If you've never done it or can't get it going, I wrote a guide to help. ?? The flywheel approach brings links that can help a post rank, which brings in more links, which helps it rank better...etc. And although it may seem as simple as writing a "statistics" post, the strategy has some nuance. My quick tips are: ?? Use keywords?that?researchers search?for when writing—like “[industry] statistics†or “[industry] trendsâ€. ?? Trends,?market?analysis, and even?interactive?tools?or?calculators?can attract passive links. ?? Evaluate SERPs?to ensure the top-ranking posts get links to determine the keyword’s linkability. ?? Use unique data—either uncovered through deep research, proprietary data, or created via surveys—to boost linkability. ?? Regional data?can make outreach even more effective. I've got a whole new post with some great insights, lots of examples, as well as tips from Brian Dean, Darren Kingman, and Emily Campbell Snidal. #digitalpr #linkbuilding #seo While passive,?this strategy greatly benefits?from an?initial outreach push. Refresh statistics and reports yearly?to maintain rankings and attracts more backlinks.