SmartyAds

?? Big news! SmartyAds is teaming up with LiveRamp, the leader in data collaboration platforms, to revolutionize the way advertisers connect with their audiences. ?? This partnership unlocks new possibilities for personalized, impactful campaigns by combining the precision of SmartyAds DSP with LiveRamp's cutting-edge data solutions. Now, advertisers can tap into high-value audience segments and improve campaign addressability. Curious about how this collaboration can supercharge your advertising outcomes? ?? Dive into the details and discover the benefits in the article! ?? ??https://lnkd.in/eVGTzCbW #AdTech #SmartyAds #LiveRamp #DataCollaboration #DigitalAdvertising #Innovation

Is ChatGPT the new Google? Join Ivan Guzenko, an independent AdTech advisor at SmartyAds, as he takes a deep dive into the seismic shifts happening in search. With AI tools like ChatGPT bypassing traditional search results and serving up direct answers, the game has changed. Keywords? They're losing relevance fast. In this new world, it’s all about creating content that’s authoritative, trustworthy, and laser-focused on what users actually want. Ready to face the future of SEO head-on? Read the full article to find out how to stay ahead in this AI-driven revolution. https://lnkd.in/eP3hG9dN #SEO #AI #LLM #DigitalMarketing #ContentStrategy #SearchRevolution

?? Precision Targeting Just Got Smarter – We’ve Teamed Up with Eyeota, a Dun & Bradstreet company! ???Marc Fanelli together with Dmytro Sekiro ?? Possible are uncovering what this wonderful collaboration brings to the table. Imagine navigating a new city without a map—you might get somewhere, but will it be the right place? The same goes for your ads! Thanks to SmartyAds DSP + Eyeota, you now have a data-driven GPS for your campaigns. With hyper-precise, privacy-compliant audience insights, you’re not just reaching people—you’re reaching the right people. Want to see how this changes the game? Check it out here: https://lnkd.in/eaGTPBjn ?? #SmartyAds #Eyeota #TargetSmarter

??Want Your Ads to Actually Convert? Game-changing insights from Dmytro Sekiro ?? Possible Sekiro, our Head of DSP?? Quality ad creatives are the foundation of any successful programmatic campaign. But even the most advanced ad tech can't save a weak creative. ??Bad visuals = budget wasted. That’s why our Head of DSP, Dmytro Sekiro, breaks down the secrets behind the high-performing ad creatives in his latest article. ?? On top of top-tier insights from Dmytro, you will get a sneak peek at SmartyAds’ new Creative Builder, a tool designed to craft impactful ads in minutes. Your ads deserve attention. So stop wasting impressions and level up your ad creatives! ?? Read the full article here: https://lnkd.in/ezeb3wKc #DSP #programmaticadvertising #adtech

??It’s official! ?? We’ve just crossed a major milestone – SmartyAds has earned the Data Privacy Framework (DPF) certification, ensuring that data’s journey across borders from the EU to the US becomes more secure than a treasure chest under lock and key. With this certification, we’re building bridges of trust and transparency to ensure your data is always handled with care. ????? What does this mean for our partners? ??Secure, hassle-free transfers between the EU and the US ??We’ve put compliance first every step of the way ??Optimized and protected data flows, making your advertising operations smoother than ever! Read more here: https://lnkd.in/eXDegV5i #DPFcertified #DataPrivacy #AdTech #SmartyAds #DataProtection #SecureData #Transparency

Whoever controls the TV operating system controls the screen—and the revenue! In his latest Forbes Technology Council article, Ivan Guzenko, independent ad tech advisor at SmartyAds, dives into the CTV OS wars, where platforms battle for dominance and hardware developers embrace software. With $20B in ad spend and innovative ad models like FAST channels, the stakes are high for advertisers and OS developers alike. Read more here: https://lnkd.in/eG8evbEc #CTVAdTech #StreamingWars #DigitalAdvertising

?? Final call: See you at Affiliate Summit West 2025! The countdown is almost over! From February 3-5, SmartyAds will be in Las Vegas for Affiliate Summit West 2025 — the ultimate gathering for affiliates, advertisers, and networks. ?? Looking to boost your affiliate marketing performance with top-tier programmatic solutions? Meet our Head of DSP, Dmytro Sekiro ?? ASW Sekiro, at ASW 2025 to explore new opportunities! ?? Time is running out — book a meeting before the event starts! ?? https://lnkd.in/epEx9478 #ASW2025 #AffiliateSummit #DigitalAdvertising #ProgrammaticAds #AdTech #SmartyAds

??? Chinese New Year is approaching! We want to take a moment to express our deepest gratitude to our incredible partners and friends who have been a part of our journey. Your collaboration is like the lantern that lights our path, bringing prosperity and joy to everything we do together. As we welcome the Year of the Snake in 2025, we wish you wisdom, resilience, and good fortune as smooth and graceful as the snake’s movement and success as bright as the fireworks that light up the sky. May this year bring you prosperity, happiness, and new opportunities to thrive. ?? Let’s make 2025 exceptional together—one confident step at a time. ?? Happy holidays from all of us at SmartyAds! #New2025Year #ThankYou?

?? SmartyAds is heading to Affiliate Summit West 2025! From February 3-5, we’ll be in Las Vegas for the world’s biggest affiliate marketing event — Affiliate Summit West 2025. This is the perfect opportunity to explore industry trends, build new partnerships, and enhance your advertising strategies with our programmatic solutions. Our Head of DSP, Dmytro Sekiro ?? ASW Sekiro, will be attending, so if you’d like to connect and discuss how SmartyAds can help elevate your affiliate marketing efforts, let’s meet at ASW 2025! ?? Secure your spot! ?? Schedule a meeting at ASW 2025 now: https://lnkd.in/epEx9478 #ASW2025 #AffiliateSummit #DigitalAdvertising #ProgrammaticAds #AdTech #SmartyAds

?? The countdown to IAB ALM 2025 continues! SmartyAds will be in Palm Springs from January 26-28, ready to showcase the future of programmatic advertising. Whether you're exploring AI-driven campaigns or aiming for greater transparency, our team is here to help you unlock new possibilities. Let’s discuss the strategies and technologies driving the industry forward! ?? Book a meeting with Mykyta Plastomak ?? IAB ALM: https://lnkd.in/edD-tNcC #SmartyAds #IABALM2025 #ProgrammaticAdvertising #DigitalInnovation