SmartyAds

Imagine browsing an article about hiking and seeing the perfect ad for outdoor gear — that’s contextual targeting in action! But did you know this technology has evolved far beyond simple keyword matching? Thanks to AI and machine learning, contextual advertising in 2024 is smarter, and privacy-friendly. ? Dive into this insightful article by Dmytro Sekiro, Head of SmartyAds DSP, to discover: ? The journey of contextual targeting: From basic to AI-powered precision. ? How this approach boosts ad relevance without intruding on user privacy. ? Why it’s a game-changer for advertisers. ?? Read more here: https://lnkd.in/ejS-R6HS #DigitalAdvertising #ContextualTargeting #AI #SmartyAdsDSP

Happy Thanksgiving, Dear Partners and Friends! ???? Like a perfectly baked pie, we rise to the occasion because of the trust you place in us. Here’s to carving out time for gratitude and stuffing our lives with what truly matters: connection, support, and plenty of reasons to smile. Thanks to you, we have so much to celebrate. Your trust, collaboration, and support make all the difference, inspiring us to keep growing and evolving. As you enjoy your holiday, know that we’re raising a toast to our lasting business relationships. May your day be filled with laughter, love, and yummy turkey. ??? Wishing you a Great Holiday!? Yours, SmartyAds team! #GratefulAndGrowing #TurkeyAndTeamwork #ThanksgivingCheers

It’s Black Friday, and while others are frantically stitching campaigns together, you’re cruising with the perfect ad lineup. Isn’t this about you yet? ?? Well, let’s leave the chaos to the others this time. Find your seat, set your deals, and see what smooth-sailing success feels like. ?? SmartyAds’ Curated Deals are here to offer you assembled high-performing, ready-for-Black-Friday ad packages so you can supercharge your campaigns without a second wasted. Ready to try it out? Visit our Curated Deals page to check it out: https://lnkd.in/ebQxdxt2 #BlackFriday #CuratedDeals #SmartyAds #Programmatic

As a publisher working with SSPs, you’ve likely encountered a variety of integration types—JS tags, VAST tags, OpenRTB, Prebid wrappers, and more. The world of integrations can feel like a labyrinth with so many options available. But which option fits you the best? ?? At Smarty SSP, we believe clarity is key, so we’ve created a simple guide that breaks down the benefits of every integration type we support. Whether you're focused on the web or in-app monetization, we've got the tools to help you succeed. But it doesn’t stop there. Flexibility is in our DNA. If your requirements don't align with standard solutions, we're always ready to explore new possibilities to accommodate them. Because helping you monetize your traffic isn’t just our goal—it’s our mission. Dive into the details: https://lnkd.in/erK8yJyg #SSPIntegrations #TrafficMonetization #DigitalAdvertising #VAST #prebidwrapper #openrtb #SSP #JStags

?? Imagine this: You're at a bustling hub with infinite ad inventory at your fingertips, but you’re looking for that one perfect fit for your campaign.? Now, instead of sifting through the entire marketplace, you get an exclusive selection tailored to your goals and designed for impact. That’s exactly what New Curated Deals from SmartyAds brings to the table. It’s like having a seasoned personal shopper in the world of digital ads—curating only the most relevant, high-performing deals that help you save time and elevate ROI. Ready to try it out? Visit our Curated Deals page to check it out: https://lnkd.in/ebQxdxt2 #adtech #CuratedDeals #SmartyAds #ProgrammaticAdvertising

Join Ivan Guzenko, an independent AdTech advisor at SmartyAds, as he explores the pivotal moments from DMEXCO and how AI, sustainability, and shifting data strategies are reshaping the future of marketing. Can AI drive creativity without deepening risks? How do we balance profitability with sustainability? And just as we thought cookies were gone for good—are they making a comeback? Read the full Forbes Technology Council article to find out more: https://lnkd.in/eNvfG6hH #DMEXCO2024 #AdTech #AIinMarketing #Sustainability #DigitalMarketing #FutureOfAdvertising #GenerativeAI #Programmatic

?? Just wrapped up an amazing time at ExpoEva 2024! This year’s event was packed with insightful sessions and innovative showcases. Our Business Development Manager, Patricio Vidal Mayo, was thrilled to dive into the latest trends in advertising technology and engage with experts from around the globe. The networking opportunities were unparalleled, and he left with a wealth of valuable knowledge and impressions. Swipe through to see some of the best moments from the event! ??? #ExpoEva2024 #SmartyAds #AdvertisingInnovation

In his new Forbes Technology Council article, Ivan Guzenko, independent ad tech advisor at SmartyAds, illuminates this year’s political ad spending, which has surged like a tidal wave, with CTV hitting $29.29 billion and political ad spending reaching a staggering $12 billion. ???? As political ads flood social media and CTV channels, brands are caught in a frenzied hunt for ad inventory. ???? Discover how to navigate this turbulent landscape and what it means for the AdTech ecosystem. Read more here: https://lnkd.in/eYncnBJF #PoliticalAds #AdTech #CTV #MarketingTrends #DigitalAdvertising #ForbesTechCouncil

?? Heading to ExpoEva 2024! ?? We are thrilled to announce that our Business Development Manager, Patricio Vidal Mayo, will represent us at ExpoEva, Latin America’s major event dedicated to the gaming industry. The event will be held October 23-26 at the Centro Cultural (ex Correo Central) in Buenos Aires. It gathers professionals from the digital marketing and e-commerce sectors, offering an excellent platform to explore the future of advertising and discover cutting-edge solutions. Are you attending ExpoEva too? Don't miss the chance to connect with Patricio and learn how our DSP can elevate your business, boost your ad performance, and unlock new growth opportunities! ?? ?? October 23-26 ??Centro Cultural (ex Correo Central) ?? Schedule a meeting: https://lnkd.in/eQRKQzuA #ExpoEva2024 #AdTech #ProgrammaticAdvertising #SmartyAds #BusinessOpportunities

? Final countdown: Only 3 days to @DMEXCO 2024! Last chance to schedule a meeting with SmartyAds experts at Hall 6, booth B033. Let’s explore how our solutions can elevate your advertising game. ??Last meeting slots still available — hurry up and let’s meet at DMEXCO 2024?? https://buff.ly/3AX7q28 #DMEXCO2024 #Networking #AdTech #Programmatic