Smarty Social Media

Listen in! ???We had the amazing opportunity to record a podcast at SXSW! ???Jami Eidsvold Eidsvold, CEO of Smarty Social Media? and Kamal Bhandal, VP of Invisalign Brand and Consumer Experience at Align Technology sat down with Steve Madden of MM+M to discuss how social media serves as a force multiplier for the Invisalign brand. Click here to give it a listen!??https://lnkd.in/gDJXCvTa Here’s a teaser on what we covered: ?? The Power of Social Media: Transforming healthcare marketing and patient journeys ?? Authentic Patient Stories: Leveraging influencers and patients to share their Invisalign experience ?? Deepening Partnerships: How a long-standing client-agency relationship fuels innovation and trust ?? Engaging Healthcare Professionals: Strategies for reaching healthcare providers through social media ?? Creating Impactful Content: Crafting authentic narratives that resonate with both patients and professionals #MMMPodcast #healthcaremarketing #socialmedia #SXSW

Swipe to stay up to date! ?? From TikTok’s latest post-Christmas marketing guide and Instagram’s new boosting options to 2025 LinkedIn predictions—stay on top of the social media scene! ?? Read about TikTok’s post-Christmas marketing guide at https://lnkd.in/dHbd8asV ?? Learn more about Instagram’s newest boosting options at https://lnkd.in/g--K5Eiv ?? Check out the 2025 LinkedIn predictions at https://lnkd.in/e9H8Xkvc #SmartySocial #MedicalMarketing #TikTokMarketing #InstagramBoosting #LinkedInEngagement

Thinking of running #holiday ads? You’ll want to keep this in mind ?? ?? CPMs will increase. ?? Competition will increase. ?? Promotions are king. If it aligns with their product or services, brands will use the holiday season to drive sales and promotions around gifting – most notably around Black Friday and Cyber Monday. While this giving period may not be right for every brand, if you decide to take advantage of this time, here are a few strategies to maximize your return: ??When budgets allow, align your increased spend to match each platform’s CPM increase. ??Your competitors will be putting their best foot forward, offering their most attractive deals and promotions during this period. You should consider doing the same. ??Take advantage of retargeting to cut through the noise, and focus on consumers who are already engaged with your brand. As we enter the busy holiday period, keep in mind that social media marketing is most effective when you develop an approach that is tailored to the needs of your business and unique audience. Pair these insights and takeaways with your historical data to refine and optimize your strategy this season. Not sure where to start? Give us a follow to stay up to date on all things social. #socialmediamarketing #socialmedia #marketing

The popularity of your content on Instagram impacts its video quality. Yes, really. ?? Adam Mosseri recently acknowledged that content on Instagram that receives low levels of engagement will have reduced video quality. Why does this matter? ?? There are concerns around the algorithm prioritizing content from larger creators, as their high level of engagement will likely improve the quality of their videos. To critics, this feature contradicts Instagram’s previously stated efforts to prioritize smaller creators. ?? It’s already challenging to compete for views and engagement on Instagram. As a small brand or creator looking to expand your reach to new audiences, this downgrade in video quality appears to be yet another obstacle to growth. The takeaway? ? While quality is important, multiple factors determine success with the algorithm. Lower video quality alone is unlikely to make a significant impact if your content is compelling. Continue to lean into platform best practices, and don’t give up on vertical video! The more you post, the more you can refine your Reels and effectively engage your audience. ? Use this knowledge to your advantage! Viewing your content through the algorithm’s lens can yield important key takeaways and valuable “a-ha!” moments, allowing your team to extract deeper insights. ?? Read more on Techcrunch https://lnkd.in/dH5RNgRf ?? Read more on Social Media Today https://lnkd.in/gDS5RCbg ?? Follow Smarty Social Media for updates on all things social. #socialmediamarketing #marketingstrategy #influencermarketing

Reminder that words are powerful. Our team reflected on the best advice they have received throughout their career, and we can't stop thinking about it. From finding perspective to learning how to take responsibility, these words of inspiration are gold for marketers in all stages of their careers. What's the best career advice you've received? Tell us in the comments below! #SmartySocial #MedicalMarketing #CareerAdvice #MarketingCareer

Threads new high active user count, TikTok Academy enhancements, and Instagram’s latest reel updates. Swipe to see what’s happening this week on social media! ?? ?? Learn more about Threads active user count at https://lnkd.in/d2STj2Wu ???? Explore TikTok Academy’s newest features at https://lnkd.in/ddTCiJW9 ?? See Instagram’s latest updates at https://lnkd.in/dH5RNgRf #SmartySocial #MedicalMarketing #Threads #TikTokAcademy #InstagramReels

Explore YouTube’s collaborative tools, Instagram’s Best Practice Dashboard, and AI-powered innovations from LinkedIn and Meta in our refreshed Smarty’s Take. These platforms are evolving to offer brands smarter engagement, refined content strategies, and improved community access—especially valuable for healthcare and regulated industries aiming to connect authentically and efficiently. Explore Smarty's Take to stay informed on the latest news and updates!

If you’re a #socialmediamarketer, here are a few updates that you don’t want to miss?? ??Forbes released their 2024 Top Creators list, which featured prominent industry names like Charli D’Amelio and Mr. Beast. These trailblazing influencers are expanding beyond just entertainment to build personal brands, launch products, and secure major brand deals across industries. This announcement also highlighted the projected growth of the influencer industry, which is anticipated to reach $500 billion by 2027. ??L’Oreal prioritizes Pinterest to connect with Gen Z audiences, as 48% of its audience on the platform belongs to this new generation of shoppers. Leveraging the platform’s Collages Remix feature, L’Oreal brands — including Maybelline, Essie, and Garnier — encouraged the creation of “shoppable, branded user-generated content.” The takeaway? ??Influencers have become an essential component of social media marketing across industries. Their authenticity brings a unique, valuable perspective to your communications, reinforcing credibility and trust amongst key audiences. So, take this as your sign to explore influencer partnerships as you plan for 2025. ??Lean into platforms where your audience is engaged and adopt a platform-specific strategy to speak directly to these consumers. A “one size fits all” approach to social media is outdated; every channel requires brands to adapt content to fit their unique formats, algorithms, and audiences. ??Learn more about the Forbes Top Creator list at https://lnkd.in/ewCaUj_j ?? See how L’Oreal is using Pinterest at https://lnkd.in/g_ECA_YB ?? Follow Smarty Social Media to stay up to date on all things social. #socialmediamarketing #marketingstrategy #influencermarketing

Get the inside scoop! Forbes top creators of 2024, polls on YouTube Shorts, and L’Oreal’s Pinterest strategy are in the news. ??? Swipe to see what’s up! ?? Learn more about Forbes top creators at https://lnkd.in/ewCaUj_j ?? Read about polls on YouTube Shorts at https://lnkd.in/gN7iASVu ??? See how L’Oreal’s is using Pinterest at https://lnkd.in/g_ECA_YB #SmartySocial #MedicalMarketing #ForbesTopCreators #YouTubePoll #GenZMarketing #Pinterest

Stay ahead of the social media game. Swipe to discover what’s new with Reddit, Meta, and TikTok. ?? ?? Learn more about Reddit’s keyword target tools at https://lnkd.in/gmU3uXUD ?? Read about Meta’s latest test on Threads at https://lnkd.in/gzwj5H9C ??? See how TikTok is pushing a new in-stream shopping boost at https://lnkd.in/eM4WUbeu #SmartySocialMedia #SocialMediaNews #MedicalMarketing #RedditAdvertising #MetaUpdates #TikTokShopping