Smartwool

We want to see your park photos! ?? October 10th is National Walk to a Park Day and we’re partnering with Trust for Public Land to celebrate. Between now and the big day, stroll, roll, or run to your nearby public park. Then, snap and submit a photo of your visit. For every photo submitted, Smartwool will donate $5 to Trust for Public Land, up to $25,000, so we can put more parks in reach of more people.? #WalktoAParkDay #TrustForPublicLand #SelfieForGood

Backbone Media has been working through the Spring and Summer to prepare for this exciting launch with Smartwool and Altra Running. We brought together our Strategy, Paid Media, Earned Media, Influencer, Social, and Creative teams for this campaign. It's exciting to see it all come to life today and through the month of October. If you are in the Denver area, please join our Event (produced by Field Scout) at REI Denver on Friday October 4th. DM me and I can send you a signup link. And please make sure to sign up for the Strava Challenges as soon as they go live.

At Smartwool, we’re usually all about running, biking, hiking, and skiing. But recently, we had pickleball on the mind! ?? Who knew our socks would look just as good on the courts as they do on the mountains? ?#Pickleball #TeamBonding #WorkLifeBalance

???Repost Alert: Hikers Over 50 Share Their Favorite Gear!??? This insightful blog from HuffPost highlights the favorite gear of hikers over 50. Whether you’re a seasoned trekker or just starting out, this article proves that it’s never too late to hit the trail and enjoy the great outdoors. Check out the full article to get inspired and gear up for your next hike! ???? #Hiking #OutdoorAdventure #NeverTooLate

Our Smartwool team recently took a break from the daily grind to enjoy our annual Summer Recess Day! In the morning, we split up to embrace the great outdoors with hiking, trail running, and mountain biking adventures. ????? After our morning activities, we all came together for some fun team bonding games and delicious food. It was a perfect day to connect, recharge, and strengthen our team spirit. Here’s to more days filled with adventure, camaraderie, and great memories! ??? #SummerRecess #OutdoorAdventures #TeamBonding #WorkLifeBalance

We’re all about helping people feel good outside, and SOS Outreach is no different! We sat down with SOS?volunteer?mentor Hope Marasco to learn how this nonprofit is helping more kids find comfort and confidence outdoors, and how we can get involved.?

Are your feet tired of subpar socks? Discover the ultimate running companion by checking out the recent Men's Health blog where their editors put running socks to the test by ranking the top 10 socks for men. Spoiler alert: our Smartwool Run Compression Over The Calf Socks are a must-try!

Wool is the unexpected hero of summer ?? Long known for its warmth, wool is making waves in the world of summer apparel. Discover why this natural fiber is the secret to staying cool and comfortable all season long with Skimag AS.

While many of us are spending time relaxing by the water, camping with friends, and enjoying the dog days of summer, Smartwool athlete Rob Krar has decided to spend his summer a little differently. Rob has set out to complete the Lead Challenge, a five-race running and mountain bike series totaling 282.4 miles with 42,369’ of vertical gain. Learn more about the race, his summer plans, and best of all... his favorite trail snack.

It’s no secret that secondhand shopping is on the rise - according to ThredUp’s Resale Report, 25% of consumers resold apparel in 2023! Whether it’s to make extra money, clean out a closet, or sustainably get rid of clothes, more and more consumers are seeking ways to keep their garments in circulation rather than tossing them into the landfill. ? We are proud to be a part of this movement by launching our resale partnership with ThredUP last year to continue our efforts towards circularity. We even landed on their “20 Best Brands in Resale” list! ? Interested in reselling your old Smartwool apparel to earn some shopping credit? Visit the link below.