Smartly

Big news alert! ?? We’re honored to be recognized as a leader in the 2024 report, The Forrester Wave(?): Creative Advertising Technologies. To us, this recognition reflects our unwavering commitment to innovation and transforming how brands engage with their audiences. At Smartly, we empower brands and agencies to scale personalized ads that drive real business results—all from a single, intuitive platform. See why we were named a leader—download the full report here: https://bit.ly/48eNXGP ??We’re in full celebration mode! ??

‘Tis the season to reflect on what we’re thankful for—and here at Smartly, we’ve rounded up a few team favorites: ? Opportunities to learn, grow, and keep leveling up. ? A true commitment to work-life balance. ? Leadership that’s as supportive as it is inspiring. ? Teammates who are brilliant, kind, and always ready to lend a hand. ? And last but not least, the legendary office snacks and lunches. To everyone celebrating this week in the U.S. and around the world, here’s to good food, great company and gratitude for what’s to come. ??

Last week, we gathered in #London with our friends at Google and an incredible lineup of industry leaders to discuss Marketing at the Crossroads: Creativity Meets AI. Dive into key insights from the discussion including: ?? How #AI-powered intelligent creative is transforming the future of marketing. ?? Advertising for Good: connecting the power of advertising with the broader values of society, powering campaigns that reflect and address the issues that matter most to people today. Check out the full blog ?? https://bit.ly/4g5HssK

Ready to take your YouTube advertising to the next level? Creative automation is transforming the way marketers achieve speed, velocity, and efficiency in ad content creation. With YouTube commanding a growing share of advertising budgets, staying ahead means adopting a platform that delivers market-leading performance. That’s where Smartly comes in. With Smartly, advertisers can: ?? Measure Real Time Reach, Frequency and Engagement ?? Produce Personalized Video at Scale ?? Surface Cross-Channel Asset Level Insights See how leading brands like Samsung Electronics, Noom, and Colgate-Palmolive's Elmex are leveraging our YouTube capabilities to drive full-funnel success: https://bit.ly/4g3VAmk ?? Dive into our blog to learn more.

A big welcome and shoutout to all the new Smartlies who joined us this month! ?? Together, we’re on a mission to transform the advertising experience for brands and their consumers. ?? Taylor White, Christina Duritza, Markus Kauppila, Himel Nag Rana, Grace Schelp, Spencer Lucy, Carly Bedford, Joyce Limuco, Melissa Cahusay, Earl G. — we’re excited to have you on board! ?? #WorkSmartly?

At Smartly ADVANCE 2024, we set in motion a new way forward for the advertising industry by proving that we can drive both business growth and societal progress simultaneously. Together with the Ad Council, Google, Meta, Pinterest, Snap Inc., and TikTok, we highlighted how our industry and our brands are tackling the issues that matter and creating change one campaign at a time. This was just the beginning. Now a member of the Ad Council, we're taking Advertising for Good one step further—joining the best storytellers in the industry to inspire action and accelerate change. Congratulations to our SVP, Marketing & Communications, Brianna Gays, and the rest of the newly appointed board members. More to come. #AdvertisingforGood

?? #Berlin Product Managers, don't miss out! We're bringing you an insightful event next week in collaboration with berlin product managers - a local community that fosters product culture and organizes monthly meetups in the city. ???? Hear from Smartly's CPO Moses Velasco how we relaunched the Smartly Creative Suite, and what key learnings and pitfalls we've encountered from a product management point of view. ???? Tickets are limited. ??? Get yours now! ?? https://lu.ma/68gixhug ??? Thursday, 28th of November ?? 6:30PM - 10:00PM ?? Berlin (register to see address) Learn more about our product here: https://bit.ly/3Zmh8Fi #WorkSmartly #ProductManagement

?? Samsung Electronics is transforming the world with forward-thinking ideas and cutting-edge #technology. With such a vast array of products, reaching the right audience at the right time is critical—enter Smartly’s Brand Pulse. Brand Pulse empowers teams with real-time insights into upper-funnel metrics like reach and frequency, deduplicated across channels. The results? ? 100% Reduced Frequency Wastage ? 12.5% Lower Cost per Reach ? 49.7% Lower Cost per Completed View Dive into the full case study here ?? https://bit.ly/3CEMMoo

???? We had a fantastic morning in #London with our friends at Google discussing Marketing at the Crossroads: where creativity and #AI intersect. Special thank you to?our host, Google's Debbie W. and Erica Sara Probst, Ruth Mortimer at Advertising Week, Toby Horry at TUI, Noah L. at Noom and Andrew Mason at Digitas UK, for?your?insights. A few key standouts: Laura Desmond on the future of #AI powered intelligent creative to produce, power and personalize creative at scale—allowing marketers the advantage of testing and learning at speed. Debbie W. on marketers roles becoming more strategic in nature with AI providing the technology to cover efficiency-based tasks, freeing more time to focus on the big strategic idea. Laura Desmond on Advertising for Good connecting the power of advertising with the broader values of society?—?powering campaigns that reflect and address the issues that matter most to people today. ??? And of course the highlight of the day: “Demand Gen marks a shift for Google, emphasizing enhanced video and creative, as the funnel increasingly collapses—making it essential to partner with companies like Smartly and Google to engage audiences on these new terms.”

?? On Thursday, December 5, join Smartly’s Sr. Creative Solutions Partner, Lauren Puga, and Pinterest’s Lead Product Marketing Manager, Ashley Jones, for an insightful webinar: From Idea to Ad to Activation: How to Meaningfully Leverage AI Across the Full Funnel Here’s what you’ll learn: ? Building creative #AI solutions for #ad generation, scaling, personalization, and beyond ? Maximizing campaign impact from awareness to conversion ? Leveraging Pinterest Performance+ to connect with the most relevant users …and so much more. Save your seat ?? https://bit.ly/3OdK4sr