Smarties Candy Company

"This is legit candy" - Taylor Swift on Smarties Squashies Back in 2019, the one and only Taylor Swift shared her love for Smarties Squashies, our soft, chewy, and squishy raspberry and cream candy! Fast forward to today, and the internet is still talking about it—proving that great taste (and great candy) never go out of style. Thanks to Olivia Harvey at SheKnows and Yahoo Entertainment for highlighting T-Swift's seal of approval! Read the full article here: https://lnkd.in/eKjDSVga

Have you ever wondered how Smarties chooses their Love Hearts phrases? Co-President Liz Dee explains to #NBCNewYork how the iconic Love Heart phrases are chosen each year and the process of making the beloved candy. Perfect for effortless Classroom Valentine exchanges, your Valentine's Day candy dish, or everyday snacking Smarties Love Hearts capture the spirit of friendship, love, and whimsical fun. ???? Big thanks to James Jeffrey, Netta-Lee Lax, Jeremy Berg, and NBCUniversal Local for highlighting a women-run, family-owned business! Watch the full interview here: https://lnkd.in/erE5rYnq

"We're family-owned and have been for three generations—and that shapes everything we do at Smarties." A heartfelt thank-you to?Food Dive?and author?Christopher Doering?for sharing our story. From our beginnings in 1949 to today, staying family-run allows us to focus on what matters most: crafting candies loved across generations, building meaningful connections, and staying true to our values. Read the full article to learn more about how our past inspires our future: https://lnkd.in/eA3kNbrs #FamilyBusiness #CandyIndustry #Smarties

#ThrowbackThursday anyone? Halloween may be over, but at Smarties, we're still savoring the treats—because a little post-Halloween candy is just self-care! In the spirit of the spooky season, we're sending a big thanks to Dina Deleasea-Gonsar and Mike Favetta for hosting our Co-President Liz Dee on the ONNJ - On New Jersey NJ Morning Show on Halloween. It was the perfect moment to highlight our New Jersey roots, celebrate our 75th anniversary, share the Sweet Switch program, and explain why Smarties remains a top Halloween candy! Watch the segment here: https://lnkd.in/eKSwpt7y

?? Don’t miss out on Smarties’ Sweet Switch! ?? You can still enter Sweet Switch on smarties.com now through November 30, 2024! Check out Chrissy Callahan's roundup on TODAY.com of candy deals, including how Sweet Switch gives parents of kids with allergies the chance to trade Halloween treats for Smarties. #Smarties #AllergyFriendly Learn more about Sweet Switch here: https://lnkd.in/e3P93EXr

?? Smarties are Gluten-Free! ?? We're thrilled to see Smarties highlighted in Sarah Moore's roundup of gluten-free candies on ChowHound.com! ?? As she puts it, "Smarties are a Halloween favorite. They have been, in fact, since the 1940s. Not only are the classic Smarties gluten-free, but so is everything else made by the Smarties Candy Company. Unlike some of the other candies on this list, they not only state that their products are free of gluten but also that they are safe for those with Celiac disease. That's a strong promise that means you don't have to test them." Check out the full list and discover more about gluten-free sweets here: https://lnkd.in/eReC9TkQ

?? Thrilled to share the impact of Smarties Candy Company’s recent partnership with DonorsChoose for #SmartiesThink, which officially wrapped up by Halloween! Through our $25,000 grant, we supported 142 inspiring projects that will make a lasting difference in classrooms across the country. Continuing this annual tradition, Smarties is proud to bringing its total contributions since stating the Smarties Think initiative in 2013 to $300,000. Because of this match offer, 112 dedicated teachers at 95 schools now have the materials they need to elevate learning for their students. Check out our Partner Page to see heartfelt letters from teachers and photos of the students enjoying their new learning tools—experiences we’re so proud to help make possible! Here’s to empowering teachers and supporting future generations, one classroom at a time. ???? https://lnkd.in/ehu7ki6K

What a Halloween season it’s been! From spooky treats to allergen-friendly options, #Smarties has been buzzing in some incredible features lately, thanks to all including our Co-Presidents, Jessica Dee Sawyer, Sarah Dee, and Liz Dee, Small Girls PR, and the many outlets Smarties had been featured in this Halloween season, such as Ad Age, Entrepreneur Media, VegNews, USA TODAY, PureWow, Mad Money with Jim Cramer, and ONNJ - On New Jersey with Lisa Marie Falbo. We couldn’t be more grateful to celebrate our 75th year alongside our amazing community—thank you for making it such a sweet milestone! ?? #Smarties #Halloween

#HALLOWEEN IS ALMOST HERE! ?? Ad Age featured Sweet Switch in Sabrina Sanchez's Halloween round-up, showcasing how Smarties and other brands are celebrating the season. Check out the article to see how candy makers (and beyond!) are putting a unique spin on Halloween this year! ?? Read the full article: https://lnkd.in/ePGEJD9x

A huge thank you to Amanda Breen at Entrepreneur Media for featuring Smarties Co-President Liz Dee! The piece dives into Smarties’ 75-year history, our Sweet Switch initiative, and what it means to be a family-owned, women-run business. With Halloween stats and leadership lessons, it’s a sweet read for the season! ?? Read the full article: https://lnkd.in/ejGHH4-Q