SmartBug Media

?? Don’t just scale content, or sales outreach — ?? Scale connection, clarity, and empathy. That’s the real power of AI. In Part 1 of our Agentic AI Event Series, Sam Mallikarjunan dropped this gem: “The lazy way to use AI is to say, how can I be mediocre at scale?... But a world in which all of us are able to communicate better, more empathetically, more accurately—that’s the most interesting use case.” From empowering people with learning differences to eliminating communication barriers caused by accents—AI has the power to make us more human, not less. Want in on the conversation—and how you can tie AI into assisting with: ? Predicting pipeline trends ? Automating prospecting and follow-ups ? Improving email engagement? Join us for Agentic AI in Sales on April 2nd and get the chance to chat with Agent.ai's Sam, HubSpot's Will Hughes, and SmartBug's Mathieu Grandma?tre and Aaron Lyles. ?? Register now: https://lnkd.in/gyZZ8eBF

In #SeniorTech, social proof is everything. Seniors are naturally skeptical of new technology, and their adult children want proof that a product is trustworthy before making a decision. According to SmartBug’s Erin Hardy, social proof works because: ?? Seniors trust their peers—if a friend or neighbor uses it, they feel safer trying it. ???? Adult children vet everything—they need real reviews and testimonials to ensure quality. If you’re marketing to older adults, social proof isn’t optional—it’s a must. ?? Watch the full vidcast and learn how to build trust-driven branding: https://hubs.ly/Q03cLHWy0 #AgeTech #Marketing #SocialProof #Trust #Branding

How do you get seniors to adopt (and keep using) new technology? It’s not just about features—it’s about education, simplicity, and ongoing support. Here’s what works: 1. Train properly from the start. A seamless onboarding experience helps seniors see the value right away. 2. Keep it simple. If it’s too complex, they won’t use it. Simple UX = higher adoption. 3. Nurture post-sale. Unlike other audiences, seniors need ongoing support to stay engaged. 4. Use trusted influencers. Caregivers, senior living communities, and healthcare providers can reinforce trust and drive word-of-mouth. 5. Track engagement and iterate. Adoption isn’t one-size-fits-all—track what works and refine your approach. Tonia Speir breaks down how to drive long-term adoption in #SeniorTech. ?? Watch the full episode: https://hubs.ly/Q03b6Dx70 #AgeTech #HealthcareMarketing #TechAdoption #CustomerSuccess

?? Agentic AI in Service – The Final Event in the Series! (Save your seat now) We’ve explored AI’s power in marketing, and on April 2, we’ll dive into AI in sales. Next, it will be time to transform customer service. Join us on April 16, 1-3 PM ET for Agentic AI in Service, where we’ll show how AI can help support teams boost efficiency, reduce response times, and deliver exceptional customer experiences. ?? Already registered for the marketing or sales event in the series? You’re in! Once you sign up, you’re automatically registered for all events—including this one. ?? What’s on the agenda? Panel chat with some of HubSpot’s AI experts – David Barron (Product Strategy & GTM, HubSpot) and Bhargava Gade (Product Lead, Service Hub AI) will explore the latest AI-powered tools in Service Hub, including AI Chatbots, AI Assistants, Conversation Intelligence, and AI-Generated Reports. Sam Mallikarjunan from Agent.ai will showcase how AI agents can optimize customer interactions for faster resolutions and better experiences. Mathieu Grandma?tre from SmartBug Media will walk through the AI Roadmapping framework, helping service teams seamlessly integrate AI into their operations. ?? One lucky registrant from the entire series will win a package of 20 hours of AI consulting with SmartBug! Join Nick Salvatoriello and our expert panel as we wrap up the Agentic AI Series with a must-attend session for service leaders. ?? Haven’t signed up yet? Register now! https://lnkd.in/gyZZ8eBF #AIinService #AgenticAI #CustomerSupport #HubSpot #SmartBugMedia #AIforService

?? Agentic AI in Sales – Next Up in the Series! We just wrapped Agentic AI in Marketing (stay tuned as we share key takeaways from Kina Lara, Isaac Min, Sam Mallikarjunan, and Mathieu Grandma?tre), and now we’re gearing up for the next big event: Agentic AI in Sales on April 2, 1-3 PM ET. ?? If you registered for the first event, you’re already in! Once you sign up for the Agentic AI Series, you're registered for all sessions—including this one. Sales leaders, this one’s for you. If you’re looking to supercharge your pipeline, forecast smarter, and close deals faster with AI, don’t miss it. ?? What’s on the agenda? Fireside chat with Will Hughes, Senior Product Manager at HubSpot, on AI innovations in Sales Hub—from AI Forecasting and Predictive Lead Scoring to Conversation Intelligence and AI-powered email assistants. Sam Mallikarjunan from Agent.ai will showcase how AI agents can optimize prospecting and follow-ups to keep deals moving. Mathieu Grandma?tre from SmartBug Media will break down the AI Roadmapping framework, giving teams a step-by-step approach to implement AI for real revenue impact. ?? Bonus: One lucky registrant for the entire series will win a package of 20 hours of AI consulting work with SmartBug! Join us as Nick Salvatoriello hosts another power-packed session in the Agentic AI Series. ?? Haven’t signed up yet? Register now! https://lnkd.in/gyZZ8eBF #AIinSales #AgenticAI #SalesAI #HubSpot #SmartBugMedia #AIforSales

If your brand was a rock band, what role would your messaging play? ?? According to Erin Hardy, your lead singer should always be the benefit—the core reason your audience cares. Your products or services are the lead guitar, drawing them in once they’re hooked. And your brand? The backup singers, reinforcing the message. Too often, AgeTech companies focus on features first, but without clear, benefit-driven messaging, older adults and caregivers won’t connect with your solution. Want to learn how to balance benefits, features, and branding for AgeTech success? ?? Watch our latest vidcast and read the full blog post here: https://hubs.ly/Q03cLQqk0 #Marketing #AgeTech #Branding #Messaging #CustomerExperience

AI is reshaping how marketers connect, engage, and convert. Happening tomorrow! the first event in our Agentic AI in Marketing, Sales & Service webinar series, where industry experts will share actionable AI strategies to optimize your marketing efforts. ?? What You’ll Learn: ? How AI-powered agents can streamline your marketing funnel ? Real-world use cases for AI in content creation, automation, and personalization ? Expert insights from AI specialists at HubSpot, SmartBug Media, and https://hubs.ly/Q03cc6_F0 ? Interactive Q&A—get your AI questions answered live! ? BONUS: Attend & Win! ? Register and attend at least one session live for a chance to win 20 hours of AI consulting with our SmartBug experts! ??? Save your spot today! ?? https://hubs.ly/Q03cc93t0 ?? Upcoming Webinars: ?? April 2 | 1-3 PM ET – AI in Sales: Discover how AI enhances sales processes, improves lead nurturing, and increases close rates. ?? April 16 | 1-3 PM ET – AI in Customer Service: Learn how AI-powered support tools can elevate the customer experience and drive efficiency. Don’t miss this chance to stay ahead of the AI revolution! ?? #AI #MarketingInnovation #AIinMarketing #SmartBug #HubSpot #AgentAI #ArtificialIntelligence

The key to marketing #SeniorTech? Empathy. Seniors don’t want to be seen as aging, so if your marketing positions them that way, you risk alienating your audience. What works instead? ? Use respectful, human-centered messaging that highlights empowerment ? Avoid patronizing language—tech should feel seamless, not intimidating ? Feature real users in demos—people connect with people like them ? Educate and build trust by simplifying usability and highlighting value ? For healthcare providers, focus on efficiency and compliance benefits Tonia Speir shares expert insights into crafting empathetic marketing strategies that drive adoption and trust in the Senior Tech market. ?? Watch the full episode here: https://hubs.ly/Q03b6L4Q0 What strategies have you used to create empathy-driven marketing? Let’s discuss below! ?? #AgeTech #HealthcareMarketing #EmpathyDrivenMarketing #DigitalHealth

?? Ready to unlock the future of AI in business? Join us for Agentic AI in Marketing, Sales & Service, a SmartBug Media Event Series for Actionable AI! From March through April, starting this Thursday March 20, industry leaders from HubSpot, SmartBug Media, and https://hubs.ly/Q03ccsTz0 will dive deep into how you can use AI to transform your Marketing, Sales, and Service efforts. Gain exclusive insights, participate in hands-on workshops, and walk away with actionable strategies. ? BONUS: Attend & Win! ? Register and attend at least one session live for a chance to win 20 hours of AI consulting with our SmartBug experts! ?? ?? AI-Powered Agents Discover when and how to leverage AI agents across Marketing, Sales, and Service Hubs, semi-custom agents from https://hubs.ly/Q03ccsTz0, or fully custom-built solutions tailored for your business. ?? Expert Insights Hear from HubSpot PMs, https://hubs.ly/Q03ccsTz0 experts, and SmartBug AI strategists on real-world applications of AI in your tech stack. ?? Ideas That Transform Get inspired with fresh ideas to integrate AI into your UX and internal operations, while having your questions answered during interactive live Q&A sessions. ?? Featuring Industry Experts: Isaac Min, Will Hughes, David Barron, and Bhargava Gade from HubSpot Sam Mallikarjunan from https://hubs.ly/Q03ccsTz0 Mathieu Grandma?tre from SmartBug Media ??? Emcee: HubSpot alumn Nick Salvatoriello ??? Save your seat today! ?? https://hubs.ly/Q03ccljh0 #AI #HubSpot #SmartBug #AgentAI #MarketingInnovation #SalesStrategies #CustomerServiceExcellence

Selling #SeniorTech goes beyond the technology—it’s about the right messaging. Both seniors and their adult children play a role in purchasing decisions, but their motivations differ. ?? Seniors value independence and control, so messaging should empower them. ?? Caregivers seek safety and peace of mind, so highlight reliability and ease of use. Here are some key takeaways from this clip with Tonia Speir: ? Avoid patronizing language—AgeTech should feel empowering, not limiting. ? Empathy-driven messaging builds trust with both audiences. ? Storytelling and real-life examples make your product relatable. ? Segment your CRM and outreach to reflect these distinct buyer personas. ?? Watch the full episode: https://hubs.ly/Q03b635x0 How do you tailor messaging in senior tech marketing? Let’s discuss in the comments! ?? #AgeTech #HealthcareMarketing #SalesEnablement #GoToMarket