Smart Marketing Squad

Are you using ChatGPT's Voice Assistant?? I think it's still rolling out, but if you have it, have you used it?? I use ChatGPT on my mobile app and use voice transcription for brainstorming.? Speaking is a bit easier for me; sometimes, my thoughts are faster than my fingers can type. But with the new Voice Assistant, you can have an actual back-and-forth conversation. Now you don't have to type or read. This is especially helpful as an audio-learner. The one problem is that interrupting the Chat assistant gives me the same icky feeling as interrupting a person. So, I find myself resorting to voice transcription often.? The microphone icon is for voice transcription.? The headphones are for voice assistant.

Brand doesn’t begin with logo, messaging, product or style and voice. It begins with your audience. ?? It’s the core of your identity and the foundation of all marketing efforts. It influences everything from product/service lines to customer interactions and perceptions. A strong brand encompasses knowing your target audience inside and out, messaging, tone, voice, beliefs, and the emotional impact on the audience. ? The ultimate goal is for your brand to be recognizable and trusted based on its values and consistent experience when visual elements aren't present. Stuck on building your brand and connecting with your audience? Message?Amanda Long???and let's work together!

Practice does make perfect-ish!? When you make good habits a part of your daily routine, your content marketing can go from being hit-or-miss to a smooth operation that always delivers value to your audience.? With this in mind, here are some regular habits that can help you create more content 1. Devour Industry Content Daily - Subscribe to relevant newsletters - Follow industry leaders on social media - Set up Google Alerts for specific keywords 2. Cultivate a Writing Routine - Writing consistently improves and strengthens your brand’s voice. Try to write regularly, even when it’s not for a specific project.? 3. Deep-dive into Audience Research - Invest time in studying their behaviors, preferences, words, worldview, and pain points. Engage with them through surveys, social media interactions, and comments 4. Forge Your Unique Voice - Don’t be afraid to infuse your personality into your content; authenticity attracts and keeps your audience’s attention 5. Curate with Care - Share an article with your thoughts, ask questions, or start a conversation that helps your audience discover new information, do something new or differently, or view things from a different perspective. 6. Know Your KPIs Inside Out - Define what success looks like for each piece of content and interpret what it means to your client’s goals 7. Network Relentlessly - Attend industry events, participate in online forums, and engage on social media 8. Be a Solution Provider - Address common challenges, answer pressing questions, and provide actionable insights. Be a resource. Follow @amandalongsms for more smart tips and strategies!

Who else is tired of cookie-cutter advice that doesn’t quite fit your unique business needs? Online experts often tout one magic solution for success, but the truth is that effective content varies widely. What works wonders for one might flop for another if not executed well or consistently. So, when you approach content strategy for yourself or your clients, you need to ask two questions.? 1?? What Content Do You Like to Create? This question helps identify what you or your team are passionate about and likely to produce consistently. Content creation should not feel like a chore; enjoying the process is key to sustaining it long-term. 2?? What Content Are You Willing to Create? This addresses the practical aspect of content creation. It’s about finding a balance between what's ideal and what's realistic, ensuring that you can produce content consistently, even if it's not your favorite type. FOR MAXIMUM RESULTS: ?? You must have a core content ?? For question 2 try to choose one of the top trust builders What could you add to the list of content you currently create? ?#contentmarketing #digitalmarketing #contentcreation

Ever mixed up voice and tone in your branding? ??? Voice is your brand's consistent personality, while tone adapts based on the situation.? Let’s break it down so you can communicate more effectively, no matter the platform! #BrandVoice #BrandTone

Ever feel like you're guessing what your client's audiences really want? Tapping into the data sources you have accessible, like email lists and CRM dashboards, will contain information to help you learn more about them.? Now, you can begin with that data to create detailed audience personas, which will also help improve your marketing effectiveness. Fill in information as you go, read the comments, replies and reviews to uncover the words their audience uses—create a library of language to track it.? Then, you can align client products and services perfectly with their customer needs. Need a little guidance? Sign up now for the Marketer's Toolbox (in the comments), with the Ideal Customer Profile Worksheet and more.

?? PSA: You don't have to create new content, just make old content new.? Instead, you can save time by reintroducing valuable content you've already created to remind your audience AND attract new audiences. Here's how to do it?? 1?? Use Google Analytics to find high-traffic articles.? This is an easy way to keep track of your content's performance. What did people like? What reached a lot of people? Which content garnered the most engagement?? 2?? Look for content with high engagement but lower traffic.? Some of your posts may have really helpful information but it just didn't hit the algorithm right. Try refreshing it with more engaging graphics or turn it into a reel. High rates of engagement are telling you that those posts hold value so now you just want it to reach more people. This is all about breadth AND depth.? 3?? R&R: Refresh and Relaunch! Update the data/information, refresh or add new visuals, and update the publication date. Make it relevant and get rid of anything outdated.? 4?? Create a new social media campaign to share the updated content. This is how you'll reach a wider audience. Use eye-catching graphics and engaging captions to draw attention and pack a greater visual punch!? Like this post Follow @amandalomgsms for more smart marketing tips and tricks!

POV: You're stuck on what to write ??? Here are 19 Points of View you can use to write about your product/service to create multiple pieces of content: blog posts, LinkedIn thought leadership posts, carousels, Video talking points and podcast episode topics.? ??? Save this post to use the next time you are creating content. ?#marketing #digitalmarketing

Struggling with building your business, managing clients, and staying on top of content? Here are 5 time management tips to boost productivity, lessen stress, and increase your earnings! ? Set Specific Work Hours: Stick to a fixed schedule to balance professional growth and personal well-being. ? Embrace Time Blocking: Dedicate specific blocks of time for meetings, content creation, and admin tasks. Different days for different tasks keep it all manageable. ? Leverage Technology: Use tools like project management software and time trackers to streamline your day. Here’s my go-to tech stack. ? Learn to Say No: Focus on projects that align with your goals and capacity. It’s key to maintaining quality and reducing stress. ? Prioritize Tasks: Not all tasks are equal. Use the Eisenhower Method to focus on what truly matters. Managing your time well isn’t just about working harder; it’s about working smarter. ????

Content Marketing Habits That You May Not Have Thought Of ?? 1. Devour Industry Content Daily Immersing yourself in industry-related content daily is crucial. This could mean subscribing to relevant newsletters, following industry leaders on social media, or setting up Google Alerts for specific keywords. This habit ensures you're always informed about the latest trends, challenges, and opportunities, allowing you to position your content as timely and relevant. 2. Cultivate a Writing Routine Consistency in writing sharpens your skills and solidifies your brand voice. Make it a habit to write regularly, even when it's not for an immediate project. This could mean journaling, blogging, or even social media posting. Regular writing keeps the creative juices flowing and ensures you're always ready to produce high-quality content on demand. 3. Deep-Dive into Audience Research Understanding your audience goes beyond surface-level demographics. Invest time in studying their behaviors, preferences, and pain points. Engage with them through surveys, social media interactions, and comments. This deeper insight allows you to tailor your content more effectively, resonating on a personal level with your audience. 4. Forge Your Unique Voice In a sea of content, your voice is your beacon. Establishing a unique voice isn't just about how you write but also about the perspectives and insights you offer. Don't be afraid to infuse your personality into your content; authenticity attracts and retains audience attention. 5. Curate with Care Sharing other people's content can add value to your audience, provided it's done judiciously. Curate content that complements your message and offers additional value to your audience. This not only positions you as a thought leader but also builds relationships with peers in your industry. 6. Know Your KPIs Inside Out Content marketing without a clear understanding of Key Performance Indicators (KPIs) is like sailing without a compass. Define what success looks like for each piece of content, whether it's engagement, leads, or conversions. This clarity helps tailor your strategy for maximum impact. 7. Network Relentlessly Never underestimate the power of networking. Every interaction is an opportunity to learn, share, and collaborate. Attend industry events, participate in online forums, and engage on social media. Networking not only broadens your perspective but can also open doors to new opportunities. 8. Be a Solution Provider Finally, focus on offering solutions through your content, not just commentary. Address common challenges, answer pressing questions, and provide actionable insights. Content that solves problems builds trust and establishes your brand as an authority in your field.