Smart Marketer

One of our students came to us with a problem: They had pallets of a product they needed to clear out, even after a big blowout sale. We sat down, dug into our swipe files, and came up with 5 creative ways to turn slow-moving inventory into profit (or at least clear out that shelf space). ?? Give it as a free gift with orders over a set amount (AOV booster!) ?? Run a free + shipping offer (a great way to acquire new customers) ? Scarcity play for past buyers: “Your favorite product is going away!” ?? Leverage it for subscriptions & brand ambassadors (UGC, anyone?) ?? Reframe its value: position it differently, don’t just discount it! ?? BONUS: Liquidation buyers can be an option, but make sure it aligns with your brand! Which one of these would you try? Or have you used any of them before? Drop a comment below! ?

?? Attention 7-9 figure founders: There’s an invite-only event that could change the game for your business, and it’s NOT your typical networking conference. ? No pitches, just real conversations & strategic growth. ? Founders-only (you must apply) ? All-inclusive, 5-star experience in Upstate NY ? Connections that last a lifetime Ezra NEVER misses this event, and for good reason! If you’re looking for high-level connections, next-level insights, and a no-BS approach to scaling, Baby Bathwater is it. ?? June 9–12 ?? Apply now & save $2,500 → https://lnkd.in/gvB4jwt7 (We don’t get paid for this, we just believe in getting great founders in the right room.)

From $180K to $504K in Just One Year! ?? In February 2024, this brand was generating $180K in total revenue. Fast forward one year, and they hit $504K, a 180%+ increase! ?? What changed? ? Scaled FB ad spend from $10K → $66K ? Increased Google ad spend from $4K → $29K ? Revenue growth that outpaced ad spend growth And it’s not just February… ?? January 2025 was our biggest revenue month ever! Bigger than BFCM, with a 7% increase over November 2024 all with similar ad spend. March 2025? We surpassed March 2024’s total revenue in 34% of the month ?? Smart scaling isn’t just about spending more. It’s about strategic investments that bring the right customers in the door.

Sustainable success isn’t just about working harder, it’s about finding energy sources beyond your business. If you’re only fueled by the next launch, the next campaign, or the next goal, burnout isn’t a question of if; it’s when. The most successful entrepreneurs I know invest in passions, relationships, and personal growth just as much as their business. What fuels you for the long game? Let’s hear it in the comments.

Most lead generation campaigns optimize for low-cost leads, but we took a different approach that keeps ROAS above 1 from day one and ensures we’re bringing in buyers, not just email addresses. ?? Evergreen giveaways with a strategic twist ?? Optimized for purchases instead of just leads ?? Lower CPL (under $3!) while maintaining profitability We’re breaking it all down in our brand-new blog post, including: ?? Ad copy ?? Landing pages ?? Email flows ?? And the strategy that makes this work Want the full breakdown? Head to our newest post now: https://lnkd.in/gNrpUp3q

Meet Melvin, one of the creative masterminds at our Smart Marketer Agency who knows how to turn ad creative into real business impact. Here’s what he recommends for brands looking to level up their creative: ?? Tell a story that sticks – People don’t connect with ads, they connect with stories. Make them feel something. ?? Keep it simple but powerful – A clear, focused message beats a cluttered one every time. ?? Test, tweak, and optimize – The best creative is never a one-and-done. Refine based on data and scale what works. If you want creative that gets seen, remembered, and acted on, these fundamentals will get you there. ?? What’s your biggest creative challenge? Let’s discuss in the comments! ?? #CreativeStrategy #MarketingTips #SmartMarketer #StorytellingInMarketing

The way consumers shop is evolving and fast. Social commerce isn’t just a trend. It’s a fundamental shift in how products are discovered, purchased, and integrated into daily life. Major platforms like TikTok, Instagram, YouTube, and Pinterest are investing heavily in app-based commerce, making it easier than ever for customers to buy without leaving their favorite apps. For eCommerce brands, this means two things: ?? You need a social-first sales strategy ?? Your shopping experience must be frictionless Are you adapting to this shift? What’s working for you right now? Let us know below!

Want to acquire more customers and boost revenue without spending more on ads? Most businesses are sitting on a goldmine of customer data but aren’t using it to its full potential. In Episode 2 of The Smart Marketer Show, we’re showing you how to leverage the data you already have to attract the right customers, increase your revenue, and scale sustainably. ???? Join Molly and the team as we break down: ? The key data points that reveal untapped revenue opportunities ? How to use data you already have to acquire more customers at a lower cost ? Actionable strategies to optimize your marketing for long-term growth ?? Sign up here: https://lnkd.in/gb4RU8eB Don't let your most valuable asset go to waste. Learn how to turn it into real, scalable results! ??

Some companies really grab our attention ?? These brands don’t just get us to purchase, but they get us to nerd out about why their messaging resonates with us and the rest of their customers. Wanna hear Molly dive deep and break down the marketing behind @flewdstresscare? Check out the full podcast episode now https://lnkd.in/gv3j9F_h

Want to scale your ads without guessing what works? Ollie used our Creative Class to scale from $30K to $150K/month in ad spend… profitably. Now, you can access the same system for less than $50! This isn’t just theory. These are the exact ad strategies we use to manage over $600M in ad spend across 40+ brands. If you want to create winning ads that actually convert, this class will give you the blueprint. What you’ll learn inside: ?? The 5-step creative system to consistently produce top-performing ads ?? How to write hooks that grab attention and stop the scroll ?? A breakdown of high-performing ad formulas that drive revenue ?? Real-world examples from brands successfully using this approach ??Ad testing frameworks to scale profitably without wasting budget ?? Stop guessing. Start creating ads that work. Join now for a fraction of the cost → https://lnkd.in/gmC2mkqJ What’s inside: ?? The 5-step system for high-performing ads ?? How to write scroll-stopping hooks ?? Ad formulas that actually convert ?? Stop guessing. Start scaling. Get instant access in our bio