Smallhold

I am SO EXCITED to OFFICIALLY announce the Smallhold MUSHROOM PESTO, launching today! This is a nutty, deeply savory, a little earthy, subtly sweet, and definitely mushroomy spread / stir in / cooking shortcut that will completely blow your mind. Put it on pasta, sandwiches, eat it with cheese, marinate something, whatever you want. We’re still learning what you can do with it. It’s truly unlike anything you’ve ever tasted. The Pesto is the brainchild of the Smallhold Innovations Department, run by Adam DeMartino, Adrianna Rae Baeza, and Travis Breihan, utilizing all the extra trimmings / mushrooms that don’t make it into the clamshells that you can find in grocery stores all over the country. It’s an upcycled product. You can find over 1/2 lb of mushrooms (oysters, trumpets, oh my) in each of these pesto containers! They’re simmered with roasted onion, garlic, spices, and swirled into a literal mushroom container. It’s already won a Nexty, which shows just how tasty this stuff is. Thank you to the Smallhold Marketing team for making this launch such a success. Thank you Abigail Knoff, Hayley Kats, and Martha Abbott. To start, we’re on the shelves of our favorite independent grocers. You can find the very first tubs of Mushroom pesto at The Meat Hook, Mccalls , Pop Up Grocer, Perlandra, Thoms Market, Wheatsville Food Co-op, Carlas, and more... some really, big news on the way. Eat more mushrooms.

Thank you Whitney B. and The Guardian, you get it. Mushrooms are having a moment, but specifically specialty mushrooms (lion's mane, oysters, trumpets, etc.), with Smallhold leading the charge. Now, it's time to admit that we're moving past the moment, and now it's a movement. Whitney goes deep with Elly Truesdell and Errol Schweizer, digging into what makes a food trend and where it can go from here (hint - a lot more mushrooms). Thank you for spreading the word about the mushroom industry and letting us tell a little bit of our story. Thank you Adam DeMartino, Abigail Knoff, Aurora Porter, Samuel Bolis, Gary Indjian, Leslie Nelms, Adrianna Rae Baeza, Travis Breihan, and so many more for making this happen. https://lnkd.in/d9jGPi_6

Our wonderful impact manager, Travis Breihan, has been listed as one of The Packer's 25 people leading a change in fresh produce. Travis has been with us since 2020 and has been expanding our environmental impact through our compost and dehydration programs. Thank you Travis, we appreciate you!! https://lnkd.in/dsfMd7yQ