Thanks for the plug Jimmy! Influencer marketing at its best. Go get your copy of Connie: A Memoir today!
关于我们
SM4 promotes your brand, book, destination or nonprofit through its premier, vetted network of 100,000 Instagrammers, TikTokers, YouTubers, and other social media influencers. Our best-in-class Campaign Managers recruit the optimal influencers who reach your target audience and drive social media buzz, awareness and sales. We design monthly campaigns with added-value and surround sound analytics to prove ROI. You pick the budget, and we empower your decision to continue and scale into the next month and beyond. SM4 leadership are Influencer Marketing pioneers with a decade of expertise in the space. Our Co-Founder & CEO, Michael Asen, was CEO at global influencer marketing companies Humanz and BMB. Michael is also an attorney with a distinguished career in digital marketing, primarily in the content and tourism sectors. Some of our partners: Google, Connie Chung, Wonder Bread, American Heart Association, Sandy Hook Promise, Balzac Communications & Marketing, Stangland Literary Consulting, Edelman, Krupp Communications, Visit Norway, Wiswell Water, Adam & Eve, Kohl's. Our services: SM4 Influencer Campaigns - SM4 On Demand - SM4 Books - SM4 Social Media Consulting.
- 网站
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https://www.sm4influence.com
SM4 Influencer Agency的外部链接
- 所属行业
- 营销服务
- 规模
- 2-10 人
- 总部
- NYC Metro
- 类型
- 合营企业
- 创立
- 2022
- 领域
- Influencer Marketing、Content Marketing、Digital Marketing、Consulting和social media
地点
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主要
获取路线
US，NYC Metro
动态
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Sharing some awesome original content creation. … https://lnkd.in/gfshqfFq
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Are you a new content creator? Shay ?? Rowbottom has advice that may just stop viewers from scrolling past you. ? For more of this course on LinkedIn Learning, check out the link below: https://lnkd.in/esPJWfsv #LinkedInMarketing
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Head of Influencer Marketing at PepsiCo | Freelance Consultant | Champion for Influencer Diversity
Black Influencer Spotlight #27: @ashleycimone & @anthonyprinceleslie Tier: Micro Category: Videography/Photography, Couple Platform: TikTok, Instagram, YouTube [Disclaimer] It’s important to do your own research & vetting should you consider activating any of the names shared. #socialfeed
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Corporate Marketing Communications & PR Executive | Coach | Past Chair, Diversity & Inclusion, PRSA - Dallas, TX | Industry Award Judge
I am beyond excited to announce that I will be a judge for the 2025 ANA In-House Excellence Awards! This prestigious event celebrates the outstanding achievements of in-house marketing and advertising teams from around the world. If you believe your work stands out and deserves global recognition, don’t miss this incredible opportunity. Submit your top-notch marketing and advertising projects by March 7 and showcase your talent on an international stage. Let’s celebrate excellence! #ANAInHouse
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Founder of White Bear, helping CEOs & Marketers scale their challenger brands with strategy, creative and design | Keynote Speaker and Host
Connection is currency in 2025 Make it personal. These top 5 trends must be in everyones marketing strategies in 2025. 1/ Nobody likes generic AI-driven personalisation is in ?? Who’s smashing it? Spotify Wrapped Tips ? Test and optimise ? Invest in ethical data collection ? Create personalised email campaigns 2/ Shopping at home vs in shops Social commerce is how we scroll in 2025 ?? Who’s smashing it? Glossier Tips ? Enable In-App Purchases ? Collaborate with Creators ? Focus on Social Proof 3/ Experience real life Blending real-world and digital experiences ?? Who’s smashing it? Lego Tips ? Blend physical and digital ?? Create shareable moments ? Develop try-before-you-buy experiences 4/ Niche is nice Influencer partnerships as key ?? Who’s smashing it? Gymshark Tips ? Encourage co-creation ? Choose quality over quantity ? Build long-term relationships 5/ Educate & entertain Brands that produce high-quality content will maintain relevance ?? Who’s smashing it? HubSpot Tips ? Focus on storytelling and create narratives that entertain ? Experiment with formats (e.g. videos, live streams, quizzes) ? Repurpose content and turn a single idea into multiple formats What do you see on the horizon for brands in 2025? ?? Repost to inspire others ? Follow Kelly Mackenzie ???? for more on brand, effective design, marketing
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Buh-bye TikTok??? Although it’s no certainty, Supreme Court justices appear poised to allow a law banning the social media platform in the US to go into effect on January 19, say Boston University School of Law professors. Check it out ?? https://spr.ly/6043aejrv
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A very exciting day for RF|Binder, as we welcome Taft Communications to our family. We are looking forward to wonderful collaboration and providing great impact for our clients.
We are excited to share that RF|Binder has acquired Taft Communications, an award-winning purpose-driven integrated communications firm. This strategic acquisition will strengthen our capabilities in key areas such as Purpose, Energy & Sustainability, and Health & Wellness, and allow us to further support clients committed to transformative impact at the intersection of business and society. With Taft Communications joining us as "Taft Communications, a division of RF|Binder," we are poised to expand our expertise in issue-based campaigns, advocacy, public affairs, and nonprofit and foundation support. This acquisition also broadens our capabilities in alternative energy and introduces new expertise in pharmaceuticals and hospital systems. Our team is excited for this next stage of growth and to strengthen our award-winning client work. Amy Binder, CEO, Founder and Chairman at RF|Binder commented about the acquisition, “the addition of Taft Communications will enhance RF|Binder’s ability to deliver meaningful, impact-driven communications services, while also expanding our sector expertise. Together, we will continue to push the boundaries of what it means to support companies in advancing both their business goals and their societal contributions.” Read more in our latest press release: https://lnkd.in/gdWaiXbX #growth #expansion #Acquisition #PR #Purpose #cleantech #Sustainability #healthandwellness #Impact #Energy?
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The way to grow is by putting out quality content .. but “Quality” doesn’t necessarily mean production value it means that other people on the other side find the content funny, smart, interesting, or entertaining. And in many cases, the way to figure out what people find funny, smart, interesting, and entertaining is by putting out more quantity and paying attention to what people say. Quantity gives you more opportunity to figure out what the “quality” really is.
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Founder of White Bear, helping CEOs & Marketers scale their challenger brands with strategy, creative and design | Keynote Speaker and Host
Is your brand unforgettable? Learn from the world’s most iconic brands. Distinctive brand assets are learned associations that help us notice, recognise, remember, and think of a brand. They can include: ?? Colour ?? Logos ?? Type ? Icons ?? Patterns ?? Sounds ?? Mascots ?? Shape ?? Distinct logomark A unique logomark builds recognition, strengthens identity, and differentiates. It can boost brand recognition by up to 75%. ?? Distinct typography Distinct typography in logotypes makes a brand instantly recognisable. So memorable that even if the words were changed, you'd still know the brand. ?? Distinct colour Owning a colour is highly effective for increasing brand recognition by up to 80%. ?? Distinct shape Distinct product shapes make a brand instantly identifiable, allowing consumers to recognise it by touch or even in fragmented form, creating a lasting impression. ?? Distinct tone of voice A distinct tone of voice builds personality and trust. It creates consistency, making messaging more memorable and differentiating the brand from competitors. ?? Distinct product Tony’s product is unevenly cut as a way to remind customers of the inequitable distribution of profits in the chocolate industry. It is unique and memorable. ?? Distinct mascot A mascot helps create memory structures for brand recognition, increasing brand effectiveness. ?? Distinct sound The Netflix ‘Ta-Dum,’ the McDonald’s jingle, and the Intel sound are all distinct sonic elements of their brands that aid memorability. What are your most memorable brands? So why do brands need distinct assets? ? Increase revenue & profitability ? Improve brand loyalty & brand value ? Increase memorability & recall value ? Repost to share the value with your network ? Follow me, Kelly Mackenzie ???? for more on brand, marketing and design effectiveness.