Did you know that opera companies in North America have seen a surge in first-time attenders in recent seasons? OPERA America's latest public report, made in collaboration with our team members Matthew Jenetopulos, Bayaz Zeynalova and Tanya Treptow, delves into the motivations, experiences, reasons to return, demographics and behaviors of opera new attenders. Download the report at https://lnkd.in/ecYvd2b9 and join us for a public webinar tomorrow, Friday, November 22nd, all free of cost.
Let's dive into the research about understanding opera's new audiences! ?? ???? In recent seasons, opera companies all over North America have seen a surge in first-time attendees. We set out to learn more about what motivated these first-timers to come, to learn more about their experience, and what it might take to bring them back for more. And today we're delighted to share the results of a national study drawing from over 11,000 audience members across 36 companies: Understanding Opera's New Audiences Read the report and join us tomorrow, Friday, November 22, for a free webinar presenting the report, followed by a facilitated discussion about the implications of the learnings with the research team and field leaders. Download the report at?https://lnkd.in/ecYvd2b9 The report was conducted by OPERA America in partnership with the premier cultural research firm, Slover Linett at NORC, at the University of Chicago. Photos:? 1. MOBY-DICK at Pittsburgh Opera (credit: David Bachman Photography) 2. Portland Opera (Courtesy of Portland Opera) 3. THE MAGIC FLUTE at Opera San José (credit: David Allen) 4. Opera in the Park at Cincinnati Opera (credit: Philip Groshong) 5. PROXIMITY at Lyric Opera of Chicago (credit: David Bachman Photography) 6. DAS RHEINGOLD at Nashville Opera (credit: Anthony Popolo)? 7. The Metropolitan Opera (credit: Richard Termine)
-
+2