Slingwave

As we approach 2025, marketers are preparing for a year of complexity and contradictions. Sara Karlovitch from Marketing Dive highlights three key trends: 1)?Privacy paradox: 4 in 10 privacy-conscious consumers may trade personal data for AI convenience. 2)?Loyalty shifts: Brand loyalty is expected to drop 25%, yet loyalty program usage will rise as consumers prioritize value. 3)?AI impacts: 25% of CMOs will need to codify their operations to adapt to emerging technologies. Are these bold predictions or conservative estimates? What’s your take? #slingwave #consumerbehavior #marketingstrategy https://lnkd.in/gAgnK4UU

Late to the Game? Suggestions For Thanksgiving, Black Friday, Cyberweek, and December Marketing Budgets. Timing is everything for marketers looking to maximize their Q4 impact. Plan strategically to ensure your marketing budget hits the key moments that will drive results. #slingwave #digitalmarketing #q4strategy #holidaymarketing #dataanaltyics

Late to the Game? Suggestions For Thanksgiving, Black Friday, Cyberweek, and December Marketing Budgets. Timing is everything for marketers looking to maximize their Q4 impact. Plan strategically to ensure your marketing budget hits the key moments that will drive results. #slingwave #digitalmarketing #q4strategy #holidaymarketing #dataanaltyics

The impact of AI on advertising is accelerating, and Dentsu’s partnership with Microsoft showcases just how transformative it can be. With a reduction of campaign analysis time by 80%, they’re setting a new standard for efficiency and innovation—definitely worth the read! #artificialintelligence #AIinadvertising #dataanalytics https://lnkd.in/gveFg2EQ

With a 40% increase in vertical SaaS unicorns in 2022 and strong financials from public players, this category’s momentum is impossible to ignore. Check out this article for a deeper dive into the trends driving this vertical surge. We at Slingwave agree that vertical expertise and integration is critical, and the winners will deliver a superior customer experience. #saas #adtech #marketingtrends #digitalanalytics #slingwave https://lnkd.in/gA8qQw3c

With a 40% increase in vertical SaaS unicorns in 2022 and strong financials from public players, this category’s momentum is impossible to ignore. Check out this article for a deeper dive into the trends driving this vertical surge. We at Slingwave agree that vertical expertise and integration is critical, and the winners will deliver a superior customer experience. #saas #adtech #marketingtrends #digitalanalytics #slingwave https://lnkd.in/gA8qQw3c

We couldn’t agree more with Dan Larkman from Keynes Digital on the importance of outcome-based measurement. Pairing CTV with GeoExperiments offers brands a real lens into true impact. It's also essential for brands to consider the lag factor in attribution models—the time it takes for brand efforts to fully resonate in the bottom line. Great insights here! #outcomebasedmeasurement #ctv #geoexperimentation https://lnkd.in/eaRizyGC

The data you seek is not lost. Discover it with Slingwave's Attribution Model. Request your free demo today! https://slingwave.com/demo #slingwave #digitalmarketing #marketinganalytics #unlockthedata #adtech

While the state of marketing operations professionals is steady, there’s a wave of exciting growth on the horizon. Survey results from Scott Brinker at Chief MarTech reveal key insights into where the field stands today—and, more importantly, where it’s headed. One of the standout findings is the top set of technologies marketing ops professionals plan to invest in over the next 12-18 months. Leading the list are data enrichment and intent tools (54.6%), with AI close behind in the top three (42.2%). Other priorities include analytics tools (39.2%) and ABM tools (35.5%), emphasizing the field's data-driven focus. As marketing ops continues to evolve the tech stack, and with so many new tools on the horizon, it’s no surprise that integration remains a core focus—and one that I’ve long championed! Check it out - interesting read. https://lnkd.in/g2Wmgx2h

B2B in focus: interesting article from MarTech Series on the current state of B2B advertising, especially the focus on how cross-channel campaigns are crucial for unlocking your marketing potential. https://lnkd.in/gmw8cszq