Slingwave

The impact of AI on advertising is accelerating, and Dentsu’s partnership with Microsoft showcases just how transformative it can be. With a reduction of campaign analysis time by 80%, they’re setting a new standard for efficiency and innovation—definitely worth the read! #artificialintelligence #AIinadvertising #dataanalytics https://lnkd.in/gveFg2EQ

With a 40% increase in vertical SaaS unicorns in 2022 and strong financials from public players, this category’s momentum is impossible to ignore. Check out this article for a deeper dive into the trends driving this vertical surge. We at Slingwave agree that vertical expertise and integration is critical, and the winners will deliver a superior customer experience. #saas #adtech #marketingtrends #digitalanalytics #slingwave https://lnkd.in/gA8qQw3c

With a 40% increase in vertical SaaS unicorns in 2022 and strong financials from public players, this category’s momentum is impossible to ignore. Check out this article for a deeper dive into the trends driving this vertical surge. We at Slingwave agree that vertical expertise and integration is critical, and the winners will deliver a superior customer experience. #saas #adtech #marketingtrends #digitalanalytics #slingwave https://lnkd.in/gA8qQw3c

We couldn’t agree more with Dan Larkman from Keynes Digital on the importance of outcome-based measurement. Pairing CTV with GeoExperiments offers brands a real lens into true impact. It's also essential for brands to consider the lag factor in attribution models—the time it takes for brand efforts to fully resonate in the bottom line. Great insights here! #outcomebasedmeasurement #ctv #geoexperimentation https://lnkd.in/eaRizyGC

The data you seek is not lost. Discover it with Slingwave's Attribution Model. Request your free demo today! https://slingwave.com/demo #slingwave #digitalmarketing #marketinganalytics #unlockthedata #adtech

While the state of marketing operations professionals is steady, there’s a wave of exciting growth on the horizon. Survey results from Scott Brinker at Chief MarTech reveal key insights into where the field stands today—and, more importantly, where it’s headed. One of the standout findings is the top set of technologies marketing ops professionals plan to invest in over the next 12-18 months. Leading the list are data enrichment and intent tools (54.6%), with AI close behind in the top three (42.2%). Other priorities include analytics tools (39.2%) and ABM tools (35.5%), emphasizing the field's data-driven focus. As marketing ops continues to evolve the tech stack, and with so many new tools on the horizon, it’s no surprise that integration remains a core focus—and one that I’ve long championed! Check it out - interesting read. https://lnkd.in/g2Wmgx2h

B2B in focus: interesting article from MarTech Series on the current state of B2B advertising, especially the focus on how cross-channel campaigns are crucial for unlocking your marketing potential. https://lnkd.in/gmw8cszq

Holiday campaigns can make or break your Q4.?What's the biggest challenge you face as you gear up for holiday promotion??

Don't let your campaigns vanish! Measure what matters with Slingwave. Request your free demo today - https://slingwave.com/ #slingwave #dataanalytics #growthmarketing #adtech #datadrivenmarketing