?????? ?????????? ?????????????????????? ??????????? ?? Amazon just made a big move in the CTV space. Already a powerhouse in retail media and streaming, the company is now introducing Complete TV—a play to reshape how CTV ads are bought, sold, and managed. This could have major implications for advertisers looking to optimize their media mix. #marketingmix #ctv #mediabuying #adtech #slingwave https://lnkd.in/geWn_nfc
关于我们
Unlock the power of your media mix with Slingwave—a cutting-edge marketing analytics platform that transforms how you optimize across every channel. We don’t just follow trends, we set them—maximizing your ad impact in real time. With products like Agile Marketing Attribution, Predictive Marketing Mix, Experimentation & Validation, and Data-Driven Media Execution, we empower you to make smarter, data-driven decisions that fuel growth—even in a cookieless world. Ready to supercharge your ad spend? Click below for a free demo!
- 网站
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https://www.slingwave.com
Slingwave的外部链接
- 所属行业
- 数据基础架构与分析
- 规模
- 11-50 人
- 总部
- Worldwide Headquarters
- 类型
- 私人持股
- 创立
- 2017
- 领域
- Media Mix Modeling、Multi-Touch Attribution、Predictive Marketing Mix、Agile Marketing Attribution、Data Driven Media Execution、Incremental Marketing、Marketing Measurment、Advertising Anayltics、Incrementality Testing、GeoTesting和Media Optimzation
地点
Slingwave员工
动态
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We love this straightforward truth from Marilois Snowman, CEO & Founding Partner of Mediastruction: "???????? ???????????? ?????????? ???? ?????????????????? ???? ?????????? ????????, ???? ?? ?????????? ????????????, ?????? ???????????????? ???? ?????????? ?????????????????????? ?????????? ???????? ???????? ?????????????? ???????????? ???????? ??????????." Great listen from AdExchanger Talks below - check it out! #ROI #marketinganalytics #incrementalmarketing https://lnkd.in/e6isXqBf
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We at Slingwave couldn’t agree more with Shilpa Kolte: "????? ?????????? ???? ???? ???????????????????????? ???? ?????????? ????????????????????. ?????? ??????????????????????, ???????????????????, ?????? ??????????????????, ??????? ?????????? ?????????????????? ?????????????? ?? ?????? ??????????????—?????? ???? ???????????????????? ????????????????, ??????????????, ?????? ???????????????????? ???? ???????? ????????? ???? ????? ??????????."? As marketers, we need to stay open, be agile, and skate to where the puck is headed. #aiinnovation #adtech #marketingai #slingwave #agilemarketing https://lnkd.in/gSnceb3T
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Can creativity be measured? When brands go big—like the Oscars' multibrand ad collab—it might seem like pure storytelling magic. But the real magic? These impacts can be quantified. ??? Check out this fun video of how advertisers joined forces at the Oscars and why measurement matters: https://lnkd.in/gfHSHPWb #slingwave #marketinganaltyics #datadrivenmarketing #oscars #brandimpact
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Would you navigate a busy road blindfolded? ???? Then why run marketing campaigns without data? In today’s fast-paced world, gut feelings aren’t enough—data-driven insights help you steer in the right direction, optimize spend, and drive real impact. ?? Want to see how data can transform your marketing decisions? Request a demo today! https://slingwave.com #AI #MMM #AMA #Experimentation #MediaActivation #Slingwave
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??? Guess what? I’ve launched ?????? ?????????????????????? ????????????????, a new YouTube podcast where I sit down with top marketing leaders to uncover data-driven insights you can actually use. ?? In my latest episode, I talk with Todd Steinman about the evolving world of streaming media marketing. As President of Kartoon Studios (TOON), Todd shares his deep expertise in digital marketing, data-driven decision-making, and the unique challenges of marketing kids' content. If you’re in media, marketing, or just fascinated by the future of streaming, this is a must-watch. ?? Watch the full episode and subscribe here: https://lnkd.in/gznNG9Wp #Slingwave #Marketing #StreamingMedia #DataAnalytics #TheIncrementalMarketer
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Channels on the Move Alert! Media Mix Modeling (MMM) helps track shifting ad trends—and the latest numbers show big moves: ?? OOH is on the rise, with digital now commanding 66% of total revenue (Outsmart). ?? TikTok Shop sales soared 153% in January, but its US future remains uncertain. The landscape is shifting—how are you adapting? #slingwave #MMM #MarketingAnalytics #MediaTrends #datadriven https://lnkd.in/gUjWEFa2
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Slingwave转发了
Exciting news! We just launched the first episode of our new YouTube podcast series, The Incremental Marketer! ??? Slingwave CEO Paul Boruta kicked things off with Fractional CMO and Strategic Growth leader Robin Zucker, who shared invaluable insights that every marketing leader needs to hear. Check it out and let us know what you think! #marketingleadership #growthmarketing #CMO #slingwave #marketingpodcast https://lnkd.in/g4wS8CU6
The Evolving Role of the CMO | Robin Zucker on The Incremental Marketer
https://www.youtube.com/
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Marketers looking to expand the upper funnel should take note—Slingwave models show that CTV on premium platforms drives significantly more impact than many internal models suggest. This article sheds light on the latest CTV trends and why it’s a major opportunity right now. #ctv #upperfunnel #adtech #slingwave #growthmarketing https://lnkd.in/gzjxUFfx
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Exciting news! We just launched the first episode of our new YouTube podcast series, The Incremental Marketer! ??? Slingwave CEO Paul Boruta kicked things off with Fractional CMO and Strategic Growth leader Robin Zucker, who shared invaluable insights that every marketing leader needs to hear. Check it out and let us know what you think! #marketingleadership #growthmarketing #CMO #slingwave #marketingpodcast https://lnkd.in/g4wS8CU6
The Evolving Role of the CMO | Robin Zucker on The Incremental Marketer
https://www.youtube.com/