It’s all about consistency and smart strategy. Here’s the story of how we boosted traffic by 87%—with zero shortcuts. ??
?? In 2022, our SEO growth cratered. ?? In 2024, we made Ahrefs' Top 50 Bootstrapped SaaS Companies Dominating SEO list. Back then, our SEO agency told us their results were the best they could do…a gut punch. We were stuck, feeling like SEO was too confusing and time-consuming to do on our own, while our results dragged down site visits and conversions. So, we took a risk: we parted ways and decided to handle SEO ourselves ?? Here are the 4 simple steps we used to boost our site traffic by 87% in under a year without breaking the bank: 1?? We made a plan and stayed consistent ?? Developing a solid SEO plan and sticking to it was crucial.? We created in-depth, pillar-style landing pages on our core topics.?? These were supported by content clusters, making us a more trusted source. 2?? Tapped into YouTube ?? YouTube, the world’s second-largest search engine, had been a missed opportunity for us.? ? We produced videos supporting our topic pillars, created them in-house to lower costs, and ensured they aligned with our brand.? Within a year, we built authority and gained over 1K subscribers. 3?? Prioritized quality over quantity in link building ?? We said goodbye to the spray-and-pray approach and focused on building genuine relationships through individualized outreach.? ? Yes, it took longer, but the quality of backlinks we earned from bigger platforms was well worth the effort. 4?? Measured & adapted ?? Tracking our progress became non-negotiable.? We used Semrush to set SEO goals and adjusted them based on data and trends in our vertical. ?? The best part? It was all about the fundamentals—no gimmicks or tricks. Just creating high-quality, well-researched content and resources. ?? The result: skyrocketing SEO without rocket science ??? We’re honored to join the ranks of fellow bootstrappers like Surfer, Toggl, and Surfshark. Check out the full list in the first comment! ?? If you haven’t met us yet, our app is called Slickplan: https://slickplan.com. We create website planning tools for UX/UI designers, agencies, developers, content strategists, freelancers, and more. P.S. Check out the Ahrefs’ Top 50 Bootstrapped SaaS Companies Dominating SEO article in the first comment below!