Sleepless

The future of performance marketing is here, and it’s all about UGC ?? User-generated content isn’t just a trend—it’s redefining how we connect with audiences. In a world where consumers trust each other more than brands, UGC is driving real results and building genuine connections. Swipe through to discover why tapping into your community’s voice is the game-changer your marketing strategy needs. ??

?? Introducing the 2024 BFCM Bootcamp ?? Starting TOMORROW, we're kicking off a 2-part series that will revolutionize your Q4 campaigns. ?? Session #1: August 22nd ?? 1 PM ET / 10 AM PT Join us as we dive deep into: ??Crafting killer BFCM creative strategies ??Cutting-edge ad frameworks for 2024 ?? Insider tips on high-converting ad production ?? Featuring industry powerhouses Jennie Karrer - Creative Strategy Lead at Ready Set Kevin Cohen - Growth Marketing Consultant This collaboration brings together the best minds in ecommerce marketing. Don't miss this chance to learn from industry leaders and set yourself up for your most profitable Q4 yet. Ready to excel this BFCM??Register for free using the ?? in the comments!

Gotta love it when that happens ??

In my newest article, I dive into how UGC is reshaping Marketing. ?? Learn how brands leverage UGC to drive engagement and conversions. ?? Discover how you can harness this powerful tool to elevate your brand! ?? Find the first-ever trace of the term "UGC" online (it’s really old). ?? Get a step-by-step guide on launching your own UGC campaigns. ?? Explore the future of UGC and its potential impact on digital marketing. Have fun reading ! #DigitalMarketing #UGC #UserGeneratedContent #Influenceur #SocialMediaMarketing #BrandEngagement #MarketingTrends

What’s it like showing up to a professional conference wearing pajamas? Instead of trying to explain, we’ll just show ya. ?? Come along on a day in the life at Collision Conf ft. Delia Chen rocking our signature purple Sleepless pajamas!????

As AI continues to revolutionize the marketing landscape, it's crucial to examine how this technology interacts with human creativity. ?? Does AI enchance and amplify our creative potential, or does it pose a threat to the unique ingenuity that drives marketing campaigns? ???? -- This question lies at the heart of our upcoming livestream event, where industry veterans John Gargiulo and Jonathan Hunt will dive deep into the complex relationship between AI and creativity in modern marketing. ???? Secure your spot ??? ?? https://bit.ly/4epY26y

Wise advice from Anze Markovic ?? By diversifying your hook structures, you can appeal to a wider range of consumers and keep your content fresh and engaging. ? Problem-focused hooks highlight the challenges your audience faces ? Result-focused hooks emphasize the benefits and outcomes they can achieve ? Curiosity hooks pique their interest and encourage them to read further ? Situational hooks relate to specific scenarios they may encounter Analyze the response to each hook from your audience and refine your approach based on what resonates best. ?? #performancecreative #videomarketing #growthmarketing -- Looking to scale your performance creative? You need Sleepless ?? ?? https://sleepless.ai/

"Final export" is a myth ?? #creativeteams #marketinghumor

Our team SHOWED UP to #MAU2024 representing Sleepless in the best way we knew how ?? We knew we needed a way to stand out at this busy conference - especially without a dedicated booth. "What if we show up in pajamas?" (get it? Sleepless pajamas? ??) Full transparency, showing up in branded pajamas was a super last minute idea (like, one week before the conference type of last minute??). For most other teams, it would have been impossible execute in such a short period of time. But at Sleepless, we're the creative team that never sleeps. We're innovative and action-oriented - and frankly, we get sh*t done. The same day the idea dropped, Delia Chen ordered some silk pajamas online while our team brainstormed the design and tagline over Slack. From there, she brought the pajamas to a local embroiderer for a rush job and brought the idea to life. All this to say, the pajamas were a MAJOR hit at this conference and did exactly what we wanted them to do: Start conversations. We tell this story to share a BTS of how our team works. We're creative, smart, scrappy, and strategic -- and we bring the same energy to all of our clients. ?? ...so who want's some silk Sleepless pajamas? ??