Skyword

Your new job is to steer a ship through whitewater currents and yesterday’s map is already out of date. Are you sweating yet? That's the marketing leader’s job in today’s economy while AI is rewriting the rules faster than we can learn them. So, how do you lead when the game keeps changing? In this episode of Content Disrupted, Brett Hannath, Intel’s CMO, shares what it’s like to lead during the AI revolution. From competing with industry giants like NVIDIA to reimagining Intel’s identity as a challenger brand, Brett opens up about: ?? Balancing innovation and authenticity in a fast-evolving landscape ?? The strategic risks required to stay ahead ?? Why now is the time to lead—or be left behind ?? Dive into Dan and Brett’s candid take on what it takes to thrive in marketing’s most transformational era. Link in the comments! #AIRevolution #MarketingLeadership #Podcast

?? How do you transform a legacy brand into a fierce competitor in a fast-changing world? In this episode of Content Disrupted, Brett Hannath, Intel Corporation's Chief Marketing Officer, talks about: 1?? Why marketing leadership today is one of the toughest jobs in the world. 2?? How Intel is stepping up against NVIDIA. 3?? The secret to navigating AI’s rapid advancements while staying true to your brand’s identity. This is a must-listen for marketers, innovators, and anyone fascinated by the intersection of AI and marketing strategy. ?? Catch the full episode ?? Links in comments! #MarketingInnovation #AITransformation #ChallengerBrand

Podcasts fans, the latest episode of Content Disrupted: Bold Takes on Brand Marketing features Professor Rajkumar Venkatesan, Ph.D. from UVA's Darden School, and we have to say - he really opened our eyes about the pace of AI adoption in marketing. ?? With all the hype and growth around AI, we were surprised to hear Raj say that true marketing transformation powered by AI is still 5-10 years away for most companies?? But when he explained his reasoning, it totally made sense. Building the right data infrastructure, training AI models, and integrating them across workflows - that's a massive undertaking. It's not something most marketing teams can just "switch on" overnight. So what should companies do in the meantime? According to Raj, the smartest move is to partner with specialized vendors who can help in a few key areas: 1?? Getting customer data cleaned, organized and AI-ready 2?? Experimenting with AI-powered workflows to boost internal productivity (like automating sales admin tasks) 3?? Responsibly testing AI for content generation That way, you can start realizing some AI benefits now, while also laying the groundwork for more advanced GenAI down the line. Give the full podcast a listen if you want to hear Dan Baptiste and Raj's unfiltered takes. Links in the comments! #marketing #genai #automation #digitaltransformation #podcast

In the dynamic world of marketing, finding the balance between AI automation and human creativity is key to crafting impactful content. In his latest post, Skyword CEO Andrew C. Wheeler explores the future of content strategy, showing how brands can harness GenAI to streamline processes and boost performance while preserving the authenticity and resonance only human insight can provide. Read the full article to learn how AI can empower marketers to: 1?? Plan campaigns based on data, not guesswork 2?? Atomize content for maximum reach 3?? Audit and optimize content in real-time for improved engagement Check it out: https://bit.ly/3Ysyleg #ContentMarketing #ContentStrategy #GenAI

?? When marketers get called "cringe" by their teenagers, they're actually getting a master class in audience relevance! The hashtag #FunFriday may have peaked several years ago, but we’re bringing it back via this candid conversation about brand voice in a multichannel world. The fun twist? 30 seconds into the clip we learn just how connecting with target audiences has surprising parallels to communicating with Gen Z at home! ?? Key takeaway: Words matter. Whether it's about: 1?? Crafting multi-channel brand messaging 2?? Incorporating the latest Oxford Dictionary entries into content strategy 3?? Or having a conversation with teenage daughters without triggering eye-rolls The principles remain constant: know your audience, speak their language, and keep evolving. Huge thank you to Jessica J McCarthy (she/her/hers) the CEO and Founder of Brand Energy Marketing and PR Firm for this insightful and very fun conversation! (Fun fact: Both guests have two teenage daughters each - that's quadruple the "cringe" feedback on Jessica and Dan Baptiste's personal brand strategies! ??) ?? Tune in to discover how leading brands can use strategic keyword optimization and audience-specific versioning to make messages resonate across channels. Links in the comments!

In an AI-saturated market, most brands are shouting louder. But what if that's exactly wrong? Dan Baptiste Just had a fascinating conversation with Madhukar Kumar, CMO of SingleStore, about why the future belongs to magnetic products, not marketing noise. Key insight that immediately hit home: "It almost feels like an attack on all our senses. Our internal defense system then goes back into pulling things that we want instead of letting social media feed our brain." Three principles emerged: - Why your unique worldview is your biggest competitive advantage in the AI era - How simplifying complexity leads to better strategic decisions - The power of finding the right watering hole vs. chasing a million followers For marketing leaders navigating the AI transformation, this conversation brings some clarity to the chaos. ?? Listen to the full episode now Spotify: https://spoti.fi/3BYKqjH Apple Podcasts: https://apple.co/4dQnbpt #ProductLedGrowth #AIStrategy #B2BMarketing #Leadership #ProductMarketing

Had a blast presenting in Chicago this week on how brands must reimagine content strategy and operations in the age of AI with the one and only Sharifah N.! Sharifah tore it up - we may need to take this show on the road…

?? New research from Skyword reveals that 90% of marketers will use GenAI for content creation by mid-2025. With GenAI boosting efficiency and speeding up production, now is the time to stay ahead of the curve. Discover how to leverage GenAI for smarter, faster content. Get a summary of the insights here: https://lnkd.in/e2SAis6Y #GenAI #ContentCreation #MarketingInnovation #ContentMarketing

??? Excited to introduce another incredible guest on the Content Disrupted podcast! Meet Jessica Gilmartin, CMO and CRO of Calendly - the tech unicorn valued at $3+ billion. But forget the corporate speak. Here's what makes Jessica truly fascinating: 1?? She's tasked with an intriguing dual mission: ? Grow Calendly's freemium calendar tool (beloved by teachers, solopreneurs, and small businesses) ? Lead a pro sales team targeting Fortune 500 enterprises Same product, wildly different markets. How's that for a challenge? 2?? Her approach to team leadership? Radical reinvention. Every quarter, Jessica challenges her marketing team to: ? Scrap 70% of their previous strategies ? Reevaluate everything ? Place new bets ? Embrace innovation Want to peek inside the mind of a marketing leader who's constantly future-proofing? This episode with Dan Baptiste is packed with insights on how top CMOs think, adapt, and drive growth in today's fast-paced tech landscape. Listen on Apple: https://apple.co/3Tj66x3 Listen on Spotify: https://spoti.fi/3AOXJ5T Don't miss it! ?? #ContentDisrupted #MarketingLeadership #TechUnicorns #InnovationMindset

?? Last chance! Game-changing ideas in marketing are dropping TODAY! ?? There's still time to join Dan Baptiste, EVP at Skyword, for: "Reimagining Content Marketing in the Era of Uncertainty" Starting in just a few hours, you'll learn: ?? How to thrive in the GenAI era ??Creating high-ROI content ecosystems ??Leveraging AI for better content ??Empowering your team to innovate Don't let this one slip away! Revitalize your marketing strategy and prove your value in these challenging times. Quick, register now! ?? https://lnkd.in/g8vk4bND #ContentMarketing #AIinMarketing #MarketingStrategy