Skyword

If you think you’re leveraging AI correctly, this episode might make you think again... Listen on Spotify: https://spoti.fi/4gCH9Fx Marketers are betting big on AI—but are we actually using it right? ?? 75% of leaders say AI is a key differentiator for their business, but only 15% are confident they’re investing in the right areas. That’s a massive disconnect—but it gets worse: 90% of executives claim to be proficient in AI. The reality? More like 10%. In the latest episode of Content Disrupted, Dan Baptiste sat down with Stefan Weitz, AI expert, and HumanX co-founder and CEO, to unpack this disconnect and explore how brands are falling behind by treating AI as a quick-fix tool or a massive digital transformation initiative rather than a core business strategy. ?? You’ll hear about: ? The illusion of AI proficiency—and where the real opportunities lie ? What adopters are doing wrong and what the right strategy looks like ? The mindset shift leaders must embrace to stay ahead ?? Listen now: Spotify: https://spoti.fi/4gCH9Fx Apple Podcasts: https://bit.ly/4gDWhCK And if you want to be in the room where these conversations are happening, HumanX (March 9-13) is where AI leaders are coming together to close the strategy gap.?Register now! #AI #MarketingStrategy #ArtificialIntelligence #ContentDisrupted #HumanX ??

The search landscape is changing fast with tools like SearchGPT and Gemini 2.0, shifting from providing links to answers to directly delivering solutions that drive action. Marketers need to adapt by creating content that builds trust, captures high-intent audiences, and solves real problems. Read Skyword CEO Andrew C. Wheeler's latest post to learn how to stay ahead: bit.ly/4jBi801 #ContentMarketing #ContentStrategy #SEO #SearchMarketing #GenAI

Everyone’s talking about AI—?????? ?????? ???????? ?????????? ?????? ???????????????? ???????????????? ???? ???? ??????????? ????????????: Not many. ??????? Because AI adoption isn’t just a business transformation; it’s a culture transformation. You can have the most cutting-edge tech, but if you haven’t: ?? ???????????????? ???????????????? on the possibilities and risks ?? ?????? ?? ?????????? ???????????? for how AI will be applied across teams ??? ?????????? ???????? ???????? how it makes their work easier (not harder) ?? ???????????????????? the “this is how we’ve always done it” mindset …then AI won’t stick. The real shift isn’t in the tools—it’s in the mindset. So before you pour another dollar into shiny new tech, listen to our latest podcast with Conor Grennan and ask yourself: Is your team truly ready to embrace an AI Mindset? Listen now: Spotify: https://bit.ly/3WueZ8o Apple Podcasts: https://bit.ly/40Hh0AO What's working for you? We’d love to hear your AI adoption best practices—drop them in the comments!

Maxx Delaney didn’t make Ad Age’s 62 Creatives to Watch list by thinking like everyone else. When he joined Dan Baptiste on Content Disrupted: Bold Takes on Brand Marketing, Maxx broke down his frameworks for brand identity building, bold storytelling, and crafting creative that's truly unique. ?? Links below?? Congratulations on the well-deserved recognition, Maxx and Jamie Stark! Spotify: https://spoti.fi/3A7k3HE Apple Podcasts: https://apple.co/3Sw3hIu

?? We ?? working with Salesforce on their award-winning content marketing program, and now you can hear the inside scoop straight from Amber Armstrong (Oberg), CMO of Salesforce Sales Cloud, on the latest episode of Content Disrupted hosted by Dan Baptiste. Amber shares actionable marketing strategies—covering everything from engineering groundbreaking launches to achieving audacious goals with her team. Here’s why you need to tune in: ?? Unpack the Agentforce launch: Amber dives into how Salesforce combines education and marketing to demystify AI for its audience and drive adoption in uncharted tech territories. ? Learn from bold experiments: Amber shares how Salesforce turned a team member’s idea into a workshop series that resulted in 1,000+ Agentforce agents built in just 10 days. What’s your next big idea waiting to scale? ?? Hack team Alignment: Hear Amber’s blueprint for aligning fast-paced teams with regular office hours and open feedback loops. ?? Rethink ABM: Discover advanced strategies that align sales and marketing, boost efficiency, and directly impact revenue. ?? Redefine Community: From Salesblazer to Slack groups, learn how Salesforce fosters engagement by integrating content across SEO, product, and community. ?? Focus on metrics that matter: Learn how to balance leading and trailing indicators to stay adaptable and hit both short- and long-term goals. Ready to get inspired? Listen now: Spotify: https://bit.ly/428GkAK Apple Podcasts: https://bit.ly/40pLUgP

?? Attention Marketers: If you're navigating the tightrope between strategic marketing and the relentless pressure to adopt AI, this episode's for you. Is your marketing impactful and measurable? Or are you stuck in the weeds of "AI hype" with no clear ROI ??? Wondering how the big brands are using GenAI as the ultimate marketing power tool? ?? Altimetrik's CMO @Jeff Fleischman is a pro at driving digital transformation, and he’s dropping knowledge on how to blend AI with strategic marketing for real ROI. ?? Tune in to the latest episode of Content Disrupted with Dan Baptiste for a masterclass on: ? Leading digital transformation without losing your edge ? Building trust with CEOs and CFOs via measurable marketing ? Using AI to enhance—not replace—creativity and authenticity ? Why the secret sauce is a mix of AI + human insights to drive customer loyalty ?? Listen to the full episode now: Spotify: https://bit.ly/3VNYrb4 Apple Podcasts: https://bit.ly/4fHjDqF? #ContentMarketing #AI #DigitalTransformation

2024 proved one thing: marketers either adapt or get left behind. With AI and automation reshaping marketing, success in 2025 will hinge on: ? Streamlining processes with next-gen automation ? Building a deep understanding of your audience ? Staying flexible in shifting markets In his latest post, Skyword CEO Andrew C. Wheeler shares how to build a connected content ecosystem that blends strategy with tech to set your team up for success. Check it out: https://bit.ly/40290Ko #ContentMarketing #GenAI #Automation

As we step into the holiday season, there’s no better time to rethink how we connect with customers and build relationships that last. In the latest episode of Content Disrupted Podcast, we sit down with Kris Rudeegraap, CEO and co-founder of Sendoso, to uncover brand new strategies that are shaping the future of how we build those relationships. Here’s what you’ll learn: ?? How the relationship between gifting and content is evolving, creating new opportunities for brands to stand out and deliver value ?? The role of generative AI in GTM: scaling personalization and driving smarter marketing strategies ?? Insights from a founder who has raised $150M+, sharing his approach to spotting patterns, staying agile, and innovating in a fast-changing business landscape. This conversation led by Dan Baptiste is packed with ideas and trends that you can apply right now. Whether you’re a marketer, business leader, or simply curious about the intersection of content, technology, and relationship-building, this episode is for you. ?? Listen in the comments #MarketingStrategy #B2BMarketing #ContentMarketing #GenerativeAI #CustomerEngagement #GTM

Scaling content creation across channels while maintaining quality and consistency is one of the biggest challenges for marketers today. Content atomization—breaking down core assets into tailored, platform-specific materials—offers a practical solution. And with the help of AI, this process can be faster and more efficient than ever. Check out Skyword CEO Andrew C. Wheeler's latest post to discover how AI-powered atomization helps marketers extend the impact of their best content, meet growing demands, and achieve long-term growth. Read it here: https://bit.ly/4fLDNQQ #ContentMarketing #ContentStrategy #ContentAtomization #GenAI

In today’s high-demand content landscape, staying competitive is all about efficiency and personalization. Discover how AI-driven atomization empowers marketing teams to quickly break down high-performing assets into diverse, targeted pieces for every channel. By leveraging GenAI, your team can scale personalized content, boost engagement, and maximize ROI across platforms. Ready to elevate your content strategy? Read the full article for insights on how GenAI can transform content atomization for your brand. ?? : https://lnkd.in/egcmeyHu #ContentMarketing #ContentStrategy #GenAI #ContentAtomization