Skydeo

Sustainability sells, but only if you understand who's buying. ???? Our latest analysis of 320M+ consumers shatters eco-marketing myths. Today's green shoppers aren't just shopping organic—they're hitting SoulCycle, binging Netflix, and planning luxury vacations. See the full breakdown of this high-value audience and why they should be central to your 2025 strategy. ?? #MarketingData #SustainableConsumer #SkydeoInsights #Skydeo

Ready to hack March Madness marketing? ???? Our latest blog breaks down who's REALLY watching the tournament (hint: it's not just who you think) and how to connect with this surprisingly diverse audience. Turns out March Madness fans are into everything from bird watching to EDM to martial arts - and we've got the data to prove it. Check out our full audience breakdown and learn how to take your targeting game full court with Skydeo Audience Manager. #MarchMadness #MarketingStrategy #AudienceData #DigitalMarketing #Skydeo #SkydeoInsights

In-housing isn’t just a trend—it’s a fundamental shift in how brands operate. But is it the right move for your team? ?? Bringing marketing functions in-house can mean faster execution, stronger brand consistency, and real-time data optimization. But success depends on strategy, not speed. Many brands struggle because they try to in-house everything at once instead of taking a phased, intentional approach. ?? This final installment of our 3-part series explores: ? The hidden benefits of in-housing that go beyond cost savings ? Common pitfalls that cause 60% of in-housing efforts to underperform ? A step-by-step roadmap for building an in-house model that works ? Real-world case studies from Nike, Spotify, and other leading brands The smartest brands aren’t asking if they should in-house—they’re asking what to bring in first and how to build a model that scales. Read the full article to learn how to create an in-house strategy that sets your brand up for long-term success. ?? #InHousing #MarketingStrategy #BrandGrowth #DigitalTransformation #MarketingTrends #SkydeoInsights #FutureOfMarketing #BrandStrategy #Skydeo #SkydeoInsights

Brands are over agency fees, slow turnarounds, and lack of transparency. So what are they doing? Bringing marketing in-house. But here’s the catch—not every brand is doing it the same way. ? Sprint slashed costs & boosted conversions ? Bayer took control of media buying & won big ? Ally built a smarter data-driven strategy ? IHG launched an in-house creative team overnight ? Nestlé found the perfect hybrid balance Each brand nailed in-housing differently—but the key? Owning what matters (media, data, tech) while still leveraging agency talent where it counts. Want to see how they pulled it off? Read Part 2 of our blog series ?? #Marketing #InHousing #Advertising #AdTech #AudienceData #Skydeo #SkydeoInsights

Wondering if In-housing is right for your brand? The smartest brands are bringing their marketing in-house to move faster, cut costs, and take control of their data.? But in-housing isn’t as simple as cutting ties with agencies. We just dropped The Ultimate Playbook for In-Housing Marketing—what works, what fails, and how to get it right. Check it out. ??

Is in-housing the secret to better marketing… or a costly mistake? Brands are rethinking their marketing strategies, and in-housing is at the center of the conversation. But what actually works? What falls apart? And how can marketers make the shift successfully? We’re breaking it all down in our 3-part series—starting with Part 1: The Ultimate Playbook for In-Housing Marketing. ?? Why are brands moving away from agencies? ?? What are the biggest pitfalls (and how do you avoid them)? ?? How can you build an in-house team that actually delivers results? Before you dive in-house, read this first → https://lnkd.in/ez_PMWME #MarketingStrategy #InHousing #CMO #Advertising #MarketingLeadership #Skydeo #SkydeoInsights

Who’s Hitting the Gym? ??♀? The fitness industry is booming, but not all gym-goers are the same. Some are lifting heavy, others are chasing the latest wellness trends, and a few are just there for the smoothies. ?? Understanding who’s actually engaging with fitness brands—and how—is key to connecting with the right audience. Are they loyal brand advocates, or do they bounce from one boutique studio to the next? Do they prefer premium gear, or are they all about budget-friendly fitness? Skydeo’s latest insights break down the behavior, spending habits, and interests of gym and fitness enthusiasts—helping brands reach them with precision. ?? Want to see how your audience sweats the details? Get the full insights here: https://lnkd.in/eNagUDkr #FitnessMarketing #AudienceData #SkydeoInsights

Skydeo Audience Manager (SAM) enables brands & agencies to activate predictive audience segments across digital channels instantly. Read the Latest full News - https://lnkd.in/gmenV8sy #MarTechEdge #MarTech #PredictiveAnalytics #AudienceTargeting #DigitalMarketing #AIAdvertising #Skydeo #CTV #ProgrammaticAdvertising

Who’s more likely to invest in your product—the person binge-watching TV or the one earning a new certification? If you’re marketing to Ambitious Learners, you’re targeting people who are actively upskilling, advancing their careers, and making big decisions about their future. These high-intent consumers are prime audiences for edtech platforms, financial services, B2B solutions, and even lifestyle brands that align with their goals. The best part? Their data signals tell you exactly who’s ready to level up right now. In our latest blog, we break down: ? What drives their decision-making ? How to target them across digital platforms ? Why they’re a goldmine for audience segmentation With Skydeo Audience Manager (SAM), you can seamlessly discover and activate high-intent learners—ensuring your campaigns reach the right people at the right time. ?? Read the full blog here: https://lnkd.in/etc36uwu #MarketingStrategy #EdTech #CustomerSegmentation #Skydeo #DigitalAdvertising #GrowthMarketing

Ever wondered what drives pet owners to invest heavily in their companions' happiness? Our latest blog delves into the spending habits, lifestyle choices, and brand preferences of pet store retail customers. Discover how these insights can help marketers tap into a loyal and high-value audience. From upgrading living spaces to embracing smart home gadgets, pet owners are redefining consumer behavior. They frequent brands like Home Depot, Lowe's, Ikea, Wayfair, and Pottery Barn for home improvements, and rely on services such as Best Buy, Apple, Netflix, and Chewy for convenience and tech-savvy solutions. Understanding these trends is crucial for brands aiming to connect with this dedicated community. Dive into our data-driven analysis to learn more. ?? Read the full blog post https://lnkd.in/erg_JKn5 #PetIndustry #ConsumerInsights #DataDrivenMarketing #SkydeoInsights