Sky Betting & Gaming

Safer Gambling Week 2024 is coming to a close. ?? At Flutter Entertainment , safer gambling is a year-round commitment. Across the Flutter UK & Ireland division, our SG initiative work continues across our brands to support both colleagues and customers, driving our Global Play Well Vision: By 2025, 75% of our customers will be Play Well Power Players, actively using SG tools.?? ?? What's next?? Here’s how just a few of our teams are making SG a priority every day: ? People Team: Partnering with our colleagues and business areas to review onboarding and training processes. ? Business Intelligence: Embedding the safer gambling lens into reporting for impactful insights. ? Strategy & Automation: Finding smarter ways to make SG processes seamless and more efficient for our customers. ? Customer Ops & Retail: Engaging daily with our customers to promote our Play Well tools. ? Tech & Product: Innovating tech solutions to empower safer gambling. ? Marketing: Designing campaigns and propositions informed by SG research and positive tool promotion. A big thank you to our colleagues and guests who attended and participated in our week of events - and for all the hard work that happens every day to ensure Safer Gambling is always a priority here at Flutter. ?? Paddy Power | Betfair | Sky Betting & Gaming | tombola #PlayWell #ResponsibleGaming #SGWeek24 #ESGW24 #CustomerFirstAlways #ChangeTheGame

This week at Flutter UK & Ireland, Safer Gambling has been brought to life across our offices??? Together, we've been exploring how we’re changing the game in safer gambling across our brands and focusing on?putting the customer first, always. Event highlights include: ?? Past, Present, and Future?– We reflected on the progress of our UKI?Customer Safety strategy?and tombola’s safer gambling initiatives. ?? Lived Experiences and Play Well Tools?– We heard how our brands; Paddy Power, Betfair, Sky Betting & Gaming and tombola Play Well tools help promote sustainable play and were joined by Betknowmore UK, who gave us powerful insights into gambling behaviours. ?? Safer Gambling in the Customer Journey?– With insights from Paddy Power Retail and Customer Operations, we explored how technology and tools support safer play across online and retail customer journeys. This week showcased our commitment to embedding safer gambling into everything we do. A huge thank you to everyone who participated – together, we’re setting the standard for safer play. #SaferGambling #PlayWell #CustomerSafety #PositiveImpactPlan #CustomerFirstAlways #ChangeTheGame Safer Gambling Week Flutter Entertainment

A huge milestone for the Every Minute Matters campaign! ?? Today in Leeds, we held an event in partnership with British Heart Foundation to raise awareness about the importance of CPR. ?? Colleagues heard heartfelt stories from Adam Dodd, his wife Kat, and cardiac arrest survivor Neil Davidson showed us just how crucial those first few minutes are in saving lives. We held hands-on CPR training using the BHF RevivR tool for all our Flutter UK & Ireland colleagues who attended, which was a HUGE success! ?? We are incredibly proud that this campaign continues to gain momentum, and it’s clear that the message is hitting home: knowing CPR really does save lives! #EveryMinuteMatters #SkyBet #CPRAwareness #DoMore

That's a wrap on Together for Inclusion Week?? This week at Flutter UK & Ireland, we united with the rest of Flutter Entertainment to learn, reflect, and grow through our?Together for Inclusion?webinar series. Each session brought fresh perspectives on creating an inclusive culture where everyone can thrive. Our Key Takeaways: ?? Allyship: True allyship is about action. As June Sarpong OBE reminded us, it’s vital to champion underrepresented voices and actively create spaces of belonging. ?? Mental Wellbeing: Dr. Rachel Lewis and Claire Agate highlighted the importance of fostering mental health in the workplace—prioritising open conversations and support systems for all. ???? Women in the Workplace: Our session on menopause with?Over The Bloody Moon?shone a light on how supporting women at every stage of life is crucial for gender equality and overall team wellbeing. ?? Black Voices: David Olosoga's session emphasised the importance of amplifying Black voices in the workplace, and how listening and learning can fuel real change. ?? Inclusive Culture: Thais Compoint reminded us that inclusivity isn’t a one-size-fits-all approach—it’s a continuous journey of learning, empathy, and understanding. Cheryl Bosi, CPO, Flutter UKI shares her reflections on the week:"Inclusion is at the heart of what we do at Flutter - and Free To Be Me is a core value in the UK & Ireland division. The Together for Inclusion series was a powerful opportunity for us to listen, learn, and better understand the experiences of our colleagues. Creating a culture where everyone feels free to be themselves is essential for innovation, wellbeing, and success—a big thank you to our colleagues who attended these sessions and had a hand in organising them!" As we close out Inclusion Week today, we remain committed to fostering a culture where everyone is free to be themselves.??? Paddy Power | Betfair | Sky Betting & Gaming | tombola #TogetherForInclusion #Allyship #MentalWellbeing #InclusionWeek #BlackVoices #WomenInTheWorkplace #Menopause #DiversityAndInclusion #FreeToBeMe #FlutterUKIValues

Earlier this year the Sky Vegas team asked members of the public what games they play to bring entertainment to the little moments in life. And thus, The Household Games were born! ?? Contestants battled it out for a chance to win ￡10k in our very own, purpose-built Sky Vegas house as we brought the play in every day to life. We extended the invite to our Sky Vegas colleagues who took part in a 'Household Games' gameshow produced by the social team in support of the new brand proposition. Experiencing life's 'favourite games' they shuffled down Pathway Peril (getting gunged was inevitable!), went head-to-head with a microwave in ‘Beat The Beep’, and raced through rooms in ‘Household Hustle’, just to name a few… We had a lot of fun bringing this proposition to life and as a bonus we donated ￡10,000 to our Charity Partner, Cure Leukaemia who were present on the day! ?? #SBG #SkyVegas #HouseholdGames

Vinnie Jones has entered the chat... ?? And he's got a message for you! Step up, and learn CPR. We are delighted to share that Vinnie Jones is joining the Sky Bet X British Heart Foundation campaign 'Every Minute Matters' to encourage fans to learn lifesaving CPR. ?? With a goal of 270,000 by the end of the 2024-2025 season we are making excellent progress with up to 70,000 completed already. A huge thank you to all of our colleagues who's incredible work on this campaign is going a long way and ensuring it truly makes a difference. ?? Watch this space next week as we find out more about the hard work behind this already iconic ad! ?? #StepUp #EveryMinuteMatters #SkyBet

Sky Betting & Gaming X York?Ebor Festival ?? Last week, some of our colleagues from across SBG and the Flutter UK & Ireland division were having a wonderful time at the Ebor Festival, alongside the hundreds of attendees that turn out every year for this great event. ? On the final day, Her Majesty the Queen Camilla, presented the trophy for the Sky Bet Ebor alongside?Steve Birch, Chief Commercial Officer at Sky Betting and Gaming. The trophy was awarded to the Henry de Bromhead-trained Magical Zoe. ? Next Door But One CIC was the winning charity in the Community Sweepstake, receiving a donation of ￡20,000 towards their award-winning LGBTQ+ and disability-led theatre in the city. ?? Thank you to all who attended this very special day! #SkyBet #EborFestival #PositiveImpactPlan #WinTogether

Sky Bet ?? EFL (English Football League), the partnership that is saving lives with British Heart Foundation ?? Sky Betting & Gaming CCO Steve Birch has written for the Yorkshire Post sharing his reflections so far: "As anticipation grows ahead of the new season, I am both immensely proud of these efforts so far and excited to see how much further we can go. There remain over 20 million adults in this country who never learn CPR. So, whichever Yorkshire club you are supporting this season, hopefully there’s one thing we can all get behind: ensuring we’re all equipped to step in and save lives should the unimaginable happen." Read the full article below. ?? #SkyBet #EveryMinuteMatters #PositiveImpactPlan #DoMore #ChangeTheGame https://lnkd.in/ezEz8DNC

Sky Bet X EFL (English Football League) Building Foundations Fund ?? Accrington Stanley Football Club has become the first EFL club to receive a maximum ￡100k grant from the Sky Bet EFL Building Foundations Fund, which has the mission of boosting football community projects across England and Wales. ? Dan Colton, Managing Director of Sky Bet commented: “We’re incredibly proud of the impact the Building Foundations Fund is already having all over England and Wales and the calibre of the many applications from CCOs in this round of funding reinforces what vital services these organisations provide and how important it is they have the infrastructure they need to thrive.” Read more below. ?? #SkyBet #EFL #BuildingFoundationsFund #ChangeTheGame #WinTogether #PositiveImpactPlan #DoMore https://lnkd.in/g-AuVSjz

Our recent brand redesigns have meant challenging the status quo when it comes to what’s ‘expected’ in our industry ?? Alongside our recent refresh to our SBG brands positioning, comes the consideration that commercial stereotypes may also affect the perception people have about diversity and what it's like to work in our industry. We spoke to Sue Wade, Head of Growth for Sky Gaming who shares her thoughts with us on this subject. ?? ?? Interested in a career working with SBG and other big brands in the Flutter UK & Ireland division? Check out our available opportunities: https://lnkd.in/eZs63EHk #SBG #SkyBet #SkyBingo #SkyVegas #ChangeTheGame