Skio

Instant Hydration is the blueprint for brands looking to quickly scale and transform their business into a recurring revenue powerhouse in just one quarter. Prior to September 2024, Instant Hydration operated primarily on a traditional one-time purchase model with no recurring revenue stream. They needed to: + Establish a subscription program from scratch + Convert one-time purchasers to subscribers + Create predictable and sustainable recurring revenue + Maintain customer satisfaction at scale Join our newsletter to receive the full case study... coming soon!

Let’s be real: Some customers game the system just like Ben. They sign up, grab the discount, and cancel immediately. If your subscription’s only value is savings and convenience, you’re leaving the door wide open for churn. So ask yourself: what is the value of your subscription beyond the discount? Brands winning at retention aren’t just relying on price incentives. They’re building long-term relationships with strategies like: Surprise & Delight: reward milestones (e.g., free shipping for life after 8 orders) Exclusive Perks: collectibles, members-only products, or VIP experiences Make customers excited to join your subscription program AND keep coming back.

Batch, a premium CBD wellness brand migrated to Skio wanting to optimize their subscription program to... + reduce cancellations + improve retention rates + maximize LTV while scaling their subscriber base The results are impressive! Join our newsletter to receive the full case study... coming soon!

Peter Thiel’s Founders Fund just led a 2nd round into Icon. To celebrate, I'll give you $69,420 if you refer someone I hire. We’ve gone from $0 to $5M+ ARR in 30 days, are extremely profitable, & will beat every company ever on the $1M to $100M ARR record (<12 months). Our team also went from 8 to 16 people. We were founded less than 6 months ago & our 1st launch was a failure. I don't have a trust fund like other founders so failure is unacceptable: we quickly pivoted to being The AI Admaker & this time we didn’t miss. Our 2nd launch got 5000+ inbound demos, 1M+ website visits, 10M+ views across socials, 50K reactions/comments, & Fortune 500 customers. Here’s how we did it: * Only hire top 0.01% engineers with no life. This results in the best product. If your GitHub isn’t a dark green carpet (3000+ commits per year including weekends), it’s a red flag. * 7 day work week. The 4 day work week leads to defeat. 996 also results in defeat (why do 6 when you can do 7). It’s a cope to think working more hours doesn’t help you get more done. * Pay 2-5x above market because someone working this hard deserves it. On a personal note: this has been a journey full of ups & downs & I’m extremely grateful to be here. I grew up in Portland, Oregon & found school extremely boring. I slept through every class because of this. If I’m being real, no one expected me to go anywhere. This all changed when I was 18. I had a big wakeup call & had to start supporting myself. I started skipping class to code 100 hours a week & combined with my hate for school, I dropped out after 1 year to join Pinterest. Pinterest paid very well, but was very boring. After too long of this, I started my 1st company, Skio, & got into YC. I ate shit during the batch & had to pivot. Thankfully, post-pivot Skio is killing it: $15M+ ARR & profitable on seed funding in just a few years. All these up-and-down adventures led to Icon. Icon is the culmination of every lesson I've learned (I made so many stupid mistakes) in these 10 years of grinding. Thank you from the bottom of my heart to our customers, my team, & our investors. Again, I’m extremely grateful to have this opportunity & will work 24/7 to honor your trust in me by becoming a trillionaire. Icon’s $10T+ vision is simple: Part 1 is Cursor for Ads: we’ll set the world record for time from $1M to $100M ARR. Part 2 is Cursor for Marketing: when we pull this off, we’ll be a $10T+ company that creates generational wealth for everyone involved. I know $10T is crazy, but with inflation we got this. If you’re top 0.01%, extremely hungry, & seek generational wealth, I’d love to chat. I'm sure everyone knows 1 person like this. Especially recruiters. If you do, I’ll give you $69,420 for referring someone we hire ($69,420 for Founding Engineers & $30,000 for Marketers / Sales / Ops / CX / Anything Else). Comment “refer” & I’ll send you our referral form.

Let't talk about reactive vs proactive retention strategies with our Merchant Success Lead Benjamin Morrissey! Instead of scrambling to convince customers to stay after they’ve already decided to go, the best sub brands are: ? Delivering value beyond just “subscribe & save” ? Using Surprise & Delight strategies to reward loyalty ? Listening to customer behaviors (like skipped orders) to intervene before cancellation ? Educating customers on product benefits to deepen brand affinity Retention isn’t just about keeping customers... it’s about creating relationships where they don’t want to leave in the first place.

We've introduced User Permissions in the Skio Dashboard giving you the power to control team member access with precision. No more blanket permissions! Now you can define roles like: + Store Owner: Full control over settings, subscriptions, and users. + Admin: Broad access with some ownership restrictions. + Member: Limited access to assigned tasks. With bulk edit options, role customization, and override capabilities managing your team's access has never been more seamless. Curious how it works? DM us!

Waterboy achieved massive subscription growth by leveraging Quick Actions V3. Quick Actions V3 is changing the way a subscriber interacts with your program: + One-click reactivations – Bring back churned subscribers effortlessly with automatic discount codes. + Smart expiration dates – Create urgency and boost conversions with dynamic discount expirations. + Flexible billing options – Reduce cancellations by giving customers more control over their payments. + Zero-friction subscription management – Subscribers can now modify orders (like adding products) without logging into their portal. Join our newsletter to receive the full case study... coming soon!

Attention wine lovers: have you met Gratsi? This isn't the boxed wine you knew in college and their subscription success proves it. After a successful migration, they were quick to set up key features like Volume Discounts, Surprise & Delight Campaigns, and Payment Recovery to name a few. Join our newsletter to receive the full case study... coming soon!

I LOVE working with folks who have an appreciation for (and a stake in) both acquisition and retention A full-funnel approach is what gives way to strategies like what Devyn Pukteris outlines here Her team NEEDED to ratchet up retention to make acquisition profitable. One wasn’t possible without the other The solution? Offer a free gift to monthly subscribers if they chose to upgrade to annual or semi-annual plans The timing here is key They presented this offer at the time of the initial unboxing: when new subscribers feel most excited about the change they’re making in their lives. By implementing this strategy, average retention jump from 3 months to 9 months! I was playing it nonchalant in this chat, but these results are nothing short of transformative. By pulling subscription revenue forward (and by having a clear view of the take-rates on this upgrade offer), the Sweat Pants Agency team were able to scale acquisition profitably (a W) and drive more recurring revenue for their client (HUGE W). Thanks for the chat Devyn Pukteris! Sweat Pants Agency Skio #shopify

Hot tip: leverage your cancel flow with a free consultation call. Not only could you save your most valuable customer, you'll instantly receive insights on how to improve your product/experience. Are they using a product wrong? Is there another product better suited for their needs? If you have the team bandwidth, implementing these calls could be better than any discount you could offer. Ready to optimize your cancel flow with Skio? DM us.