Skift’s recent survey data highlight regional differences in travel credit card ownership and preferences, underscoring regional variations in banking infrastructure and consumer loyalty. Generally the U.S. has a higher adoption rate of airline and hotel loyalty programs compared to Europe. Among European countries, France (51%), Spain (50%), and Germany (47%) show relatively strong loyalty program participation, while the UK lags at 35%. To learn more: https://hubs.li/Q03bf8WJ0
Skift Research
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Skift Research is the official research arm of skift.com. By combining our own extensive industry experience with rigorous financial and quantitative analysis along with access to top executives at nearly every major travel company, we create comprehensive research reports that drill deeply into companies and trends shaping the future of travel. We use tools such as financial and economic analysis and proprietary survey data to support our qualitative observations and forecasts for the industry. We furthermore work with more than 20 data partners from across the travel industry to provide timely insights into the performance of sectors and countries. We are intellectually honest and transparent with our assumptions. Our subscribers come from within the travel ecosystem and include executives, marketers, strategists, technologists, and sales professionals from online distributors, hospitality companies, airlines, cruises, destination marketing organizations, tours and activities companies, technology providers, and others. We also have many investors (both public and private equity/venture capital) and investment banks/equity research providers subscribing to our research. In addition to our written reports, subscribers gain access to our data tools and dashboards, Research roundtables, and virtual access to all Skift events and Forums.
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Skift Research员工
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New Research: How Hotels Can Leverage Live Tourism to Drive Revenue and Loyalty In this report, we explore how “live tourism” is reshaping the hospitality industry, driving unprecedented demand for hotels during major events such as concerts, sports tournaments, and cultural festivals. With travelers increasingly prioritizing experiences over destinations, hotels must adapt their strategies to capture this lucrative market. This report explores how hotels can maximize revenue and drive growth by strategically leveraging the current boom in live and events-based tourism. Read the Report: https://hubs.li/Q03bkgqD0
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Skift Research estimates that the global accommodation market generated a total revenue of $1.2?trillion in 2024. This is expected to grow to generate $1.3??trillion by 2026. We project 5% year-on-year growth from 2024 to 2026. To learn more: https://hubs.li/Q03bf7XV0
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How have travel brands performed over the last month? Get sector-by-sector insights into public companies from around the world at the Skift Travel 200: https://hubs.li/Q03b0jS40
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New Research: Global Accommodation Sector Market Estimates 2025 The global accommodation market, valued at $1.2 trillion in 2024, is projected to reach $1.3 trillion by 2026. Driven by increasing travel demand, the Asia-Pacific region is forecasted to overtake Europe in accommodation revenues by 2026. Despite ongoing geopolitical and regulatory challenges, we anticipate continued moderate growth for the accommodation sector. Read the Report: https://hubs.li/Q039cb6S0
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In this report, we explore three key questions: -Why are banks and credit card companies becoming such a big part of travel? -Can banks compete directly with incumbent online travel companies? -Why are online travel agencies powering the inventory of new entrants such as banks through B2B partnerships? https://hubs.li/Q037WN_V0
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We recently launched the Skift Research report calendar for 2025. This year, Skift Research’s publication schedule can be split into five main categories: Travel Industry Essentials, Hospitality, Online Travel, Airlines, and Industry Fundamentals. Click here to view the titles of planned reports: https://hubs.li/Q037H6_h0
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New Research: The Rise of Credit Card Companies in Online Travel In a broken and dull travel loyalty ecosystem, new entrants such as banks and credit card companies are rapidly disrupting the distribution landscape: shifting from facilitating other brands’ loyalty programs to launching their own competing booking platforms. Read the full report to learn more: https://hubs.li/Q037H4_20
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New Research: European Travel Insights: Unveiling the Top Trends for 2025 The European Travel Insights report provides a comprehensive analysis of how travelers from France, Germany, Spain, and the UK are planning, booking, and experiencing travel in 2025. Inflation and shifting consumer confidence are shaping how travelers allocate their budgets, influencing both destination choices and overall spending. We quantify the opportunity shift when travelers downgrade from luxury to midscale hotels, providing a clear view of revenue implications for the hospitality sector. Additionally, we explore travel credit card usage, assessing how financial incentives, rewards programs, and flexible payment options drive consumer behavior. Read the report: https://hubs.li/Q037s0FT0
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The traveler is our north star for navigating the complexities that 2025 will bring to travel. Thankfully, consumers tell us travel is a top priority, setting an upbeat tone for the year to come. https://hubs.li/Q03660rv0