Skale Strategy

2024 Review: A Brief Recap for One of Our Clients We are so grateful to have the privilege of partnering with incredible clients who trust us to grow their Amazon businesses. We treat their success as our own, which makes delivering results like these even more rewarding. We’re excited to see what we can achieve together in 2025. If you're ready to elevate your Amazon sales, let’s chat!

We feel privileged to work alongside such fantastic clients and create these success stories together. Excited to see what the future will bring! ?? https://lnkd.in/gXHRC8Qq

Just published our latest Amazon success story! We were able to help a new to Amazon brand go from $0 to $1M in just one year. Our approach? Start with aggressive advertising across their catalog, identify their hero product using performance data, then focus resources to scale efficiently before expanding. The results speak for themselves with up to 2000% YoY growth! This strategic, data-driven approach shows what's possible when you target your efforts where they'll have the biggest impact. We're incredibly thankful to partner with such outstanding clients who trust us to deliver results. Want to see how we could apply similar strategies to your brand? Let's chat! #AmazonSuccess #EcommerceGrowth #CaseStudy

Sellers! What's your favorite Niche step of selling on Amazon? Ours? Back and forth with seller support ??

Important Amazon Alert: Deal Pricing Rules Have Changed We've discovered a significant change in how Amazon calculates deal pricing that could affect your promotional strategy immediately. Our team has identified that Amazon has quietly modified how they determine your Maximum Deal Price, which is based on your "WAS Price" (the 90-day median price paid by customers). Here's what's new: Amazon appears to have started including promotional discounts in their WAS Price calculations for some products. This means: > Your Lightning Deals and Best Deals might now require deeper discounts > Previous discount strategies could negatively impact your future deal eligibility > This change isn't universal across all categories or even all variants within a product line Roll-out seems to be inconsistent - we've observed parent ASINs where some child ASINs are affected while others remain under the old rules. Strategic Recommendations: > Check your deals dashboard immediately to see if your promotional offerings have been affected > Before implementing widespread discounts, test on lower-volume variants first > Allow 1-3 weeks of observation time to determine impact If your WAS Price has been affected, current data suggests a 30-45 day period without any discounts may be needed to reset it For sellers who rely heavily on deals as part of their Amazon strategy, this change requires immediate attention and potentially a revised promotional approach. Has anyone noticed these changes on your account?

Happy Friday! ? Were excited to be sharing another Client success story on how we were able to turn Amazon Advertising into Profitable Growth for a new launch client. ? 56% month-over-month growth ? 3:1 ROAS ? 11.4% TACoS (well below industry averages) Swipe to read the full case study and discover the exact strategies we used to optimize inventory, refine advertising, and create content that converts. Want results like these for your Amazon business? Let's talk! Drop a comment or DM us to schedule a free strategy call. #AmazonSeller #EcommerceTips #AmazonPPC #GrowthStrategy #AmazonSuccess

Amazon Sellers, Big Update! ?? Amazon just dropped new Search Query Performance & Search Catalog Performance reports in the Reports API. ?? What’s New? ?? Search Catalog Performance Report – Track impressions, clicks, cart adds, and purchases for a date range. ?? Search Query Performance Report – See overall query performance for specific ASINs. Available in 18 marketplaces, including the US, CA, UK, and more! Finally—real search data to fuel smarter decisions, better targeting, and higher conversions. Time to level up those SEO and PPC strategies! #AmazonFBA #AmazonAds #EcommerceGrowth #AmazonSellers

Only tracking ROAS looks great… until your organic sales tank. If your growth disappears the moment you pause ad spend, you’re not building a brand and your customers are on loan. At Skale, we see this all the time: Brands celebrating high ROAS but struggling with flat or declining organic sales. The reality? Sustainable growth on Amazon isn’t just about dialing in ad efficiency—it’s about fueling long-term visibility, ranking, and brand loyalty. Winning on Amazon means thinking beyond PPC. If your ads aren’t helping to increase organic share over time, it’s time to rethink your strategy. Curious about how to shift from renting to owning your growth? Let’s chat. #AmazonFBA #EcommerceGrowth #AmazonAds

I'M READY TO GET HURT AGAIN! Stockouts can only bring hurt... a lesson every seller has to learn.

Your Amazon business is like a garden - tend to it daily with data-driven decisions, and watch your sales grow organically. It's the small daily efforts that end up making the difference in the long run. PS anyone in Utah ready for spring? ?? > ??