Skai

"Helping brands grow." That's what our CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: ?? Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. ?? Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. ?? Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. ?? Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. ?? Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/XMulzY

Explore the third wave of digital advertising in this #RetailMediaThursdays episode featuring Walmart Connect's Shefali Singla! Hear how Walmart Connect combines digital precision with a massive reach, setting the gold standard in retail media plus: ??? Explore Walmart's unmatched data and its high-impact ads that drive results: 75% of shoppers buy in-store after seeing ads online. ?? Learn how closed-loop measurement attributes sales across the customer journey. ??? Hear why advertisers should be challenged to think beyond ROAS, focusing on incrementality, new-to-brand customers, and brand lift. ?? Exciting updates: granular display reporting and cross-channel insights are coming soon! Don’t miss the full episode: https://okt.to/0MBXTN

?? 3 paid search hot-takes from our latest advertising trends report ?? 1?? Paid search spending grew 3% YoY, slowing from previous quarters 2?? Ad prices rose at a slower pace, and clicks dipped slightly 3?? Performance Max continues to replace Smart Shopping campaigns, with impressions dropping, possibly pulling from Standard Shopping Want to learn more? Head to our trends hub: https://okt.to/ul6Nfk

?? Fun fact you might have missed: Advertiser spending on 2024's Amazon Prime Day surpassed 2023's entire Cyber Five weekend! ?? Swipe for 5?? more trends you need to see ?????? Get the full report to find out even more: https://okt.to/wUuEIj

As we see an increase in on-demand content consumption, CTV and media owners are taking center stage! However, many still lack a comprehensive view of their customers beyond streaming...?? Find out more in this #RetailMediaThursdays episode with Lauren Wetzel from InfoSum ?? https://okt.to/HfN91e

??BREAKING NEWS?? Through our partnership with Instacart, Skai is excited to be able to offer CPG brands access to Thrive Market's retail media inventory through our unique omnichannel platform. Thrive Market, together with Carrot Ads technology from Instacart, provides a great opportunity for emerging brands to drive awareness and inspire trial with Thrive Market members seeking health-conscious and high-quality products. Get in touch today to learn more! https://okt.to/WcdnAN

Get your spreadsheets and book your meeting rooms, it's 2025 planning season! ??? But how can you map out next year's strategy, tactics, and budget allocation without a tool for data-driven forecasting across channels? Here's how Jacob Snelson, Chief Media Officer at The Bluebird Group, approaches it: "As retail media starts to take a larger percentage of the digital advertising pie, the question we field most often at Bluebird is, 'How much should I spend?'" "With Skai, we have onboarded Skai Decision Pro, which is an AI-based machine-learning offering that will allow us to input spend by retailer per brand and per SKU in order to find the optimal spend levels -- and to forecast return as well as diminishing returns." "As more brands trust us with their multi-retailer advertising, this will be crucial in media planning and vendor negotiations, giving us confidence in budgets and performance." Find out how you can use Skai Decision Pro to forecast the impact of your media investment on performance: https://okt.to/T0dHrx

What a clash! England vs. South Africa delivered! ???? From intense tackles to nail-biting moments, Saturday’s game had us on the edge of our seats! ?? Shout out to our special guests: Taisiya Merkulova - PepsiCo Oliver Williams - Total Media Josh Clarkson - Mars Tom Mills - Haleon Adonis A. - Publicis Commerce Ollie Shayer - Boots UK Dan Simmonds - Publicis Commerce and James Milligan, Simon Piper, Matthew Vignieri, and Michelle Urwin for repping #Skai! Special thanks to Alex Goode from Saracens Group for popping in to say hi! ????

3?? takeaways from the IAB’s Retail Media Measurement Report you need to know ?? ?? Incrementality is key It helps distinguish ad-driven growth from organic growth ?? Data integration challenges Fragmented data complicates measurement and cross-channel attribution ?? Diverse measurement techniques Leverage Random Controlled Trials (RCTs), Media Mix Modeling (MMM), and more for better results Discover more here: https://okt.to/0Xy2rp

?? Once upon a time... Brands, agencies, publishers, and tech solutions scrambled to adapt to a cookieless future. Long story short... Here’s what we can still take away from that 'transformative' time: 1?? Build direct relationships Focus on fostering deeper connections with your customers 2?? Adopt a data-driven approach Embrace adaptability and leverage data to inform your strategies 3?? Create meaningful interactions Strive for relevance in every customer engagement Find out more: https://okt.to/eUsAOa