SJSU Marketing Association

Welcome to MA’s Officer Corner, a new segment on our LinkedIn, where we will be shining the spotlight on an officer and their professional growth and development during their time in the Marketing Association.? This week, we have Timothy Pak, who started his time in MA five semesters ago in our Events Committee. He continued on to serve as our Fundraising Director, Co-Mentorship Director, and is now one of our Co-Multimedia Directors! As Timothy wraps up his time in MA, here’s what he has learned and his takeaways moving forward. ?? How has your time serving as an MA officer helped your professional development and skills? ?? “I would say being on the officer board has really taught me the important skills and knowledge of working in a team, specifically in a business setting. I’ve always had experience dealing with teams in a sports setting, but being on this board taught me the small little intricacies people have. More importantly, it’s allowed me to understand what I bring to the table in terms of skills. My time here as a leader in this club has made me more confident in myself.” What is the biggest change you’ve seen in yourself over your time in MA? ?? “I easily have to say before I wasn’t super confident in myself. It’s been rewarding to see the growth in myself and the person I’ve become today. Looking back at the person I was when I first joined, sometimes I don’t even recognize myself in a sense because I’ve been able to grow into the person that I wanted to be. The people that I’ve met along the way that have invested time and effort in me, I couldn’t have done it without them and that’s one of the biggest differences in my life as well. Lastly, my advice to people in this club is to not be afraid about what you possibly can be and allow yourself to reach those heights because you never know what you can become. Belief in yourself goes a long way.” What’s your favorite MA memory? ???? “The smiles and happiness I’ve brought to the people I’ve met along the way. I’ve been told throughout my journey in this club that I had a very unique energy and it was one that attracted and inspired people. That’s really what fueled me in this journey because it meant the world to me and I’m incredibly grateful for the opportunities I’ve been presented with. At the end of the day, I hope the memories I made for other people meant as much to them as it did to me.” Thank you Timothy for sharing your insights into your MA journey and how it has helped you grow professionally and personally! Stay tuned to hear more from the rest of our amazing officer board!

Thank you to our guest speakers - Raymond Dinh from Salesforce, Kate Loomis from Healy Marketing Group, Nitika Jacob from Nutanix, Alp Mimaroglu from Sysco, and Keerthi Venkat from Juniper Networks - for sharing insightful advice with us at our workshop, Pitch Perfect: Cracking the Code of Sales! This workshop was a wonderful opportunity for members to learn essential sales strategies, discover industry-specific approaches, and gain insights from experienced professionals. Here are some key takeaways from our workshop:? - To stand out in your career, develop and refine your storytelling skills by shaping your message in a way that connects with people’s values.? - Learn to speak the technical language of your field to improve communication with industry professionals and stay updated on industry trends.? - Out of the four P’s, product and promotion have the biggest impact on sales performance. The right product combined with effective promotion plays an important role in driving demand and generating sales.? - Utilize AI-driven tools with precise prompts to gain inspiration and assist in summarizing and adjusting information effectively. Balance AI tools with strong foundational, hands-on skills to maintain authenticity and practical expertise in your work. - The best way to track and measure brand awareness efforts in relation to actual sales performance is to analyze key metrics including impressions, engagement, and surveys. We are excited to see our MA members implement these insights into their professional development.

A round of applause for our first workshop of the semester! ?? Thank you to our amazing speakers: Elijah Cruz, Hannah Ahearn, and Giavanna Vega for providing our members with valuable insights on polishing their resumes and how to make theirs stand out in today’s job market. Our members were also able to receive personalized help and feedback on their resumes from our officer board alongside our speakers. Here are a few key takeaways from our speakers! ? Simple and clean is best when it comes to resumes and shouldn’t be more than a page long. Unless tailored for a specific creative position, it’s best to avoid too many graphics or colors.??? ? Make the experiences that you have relevant to the position and ensure the experience is showing off your skills. Campus involvement, class projects, and leadership positions can all be used to demonstrate soft skills.????????? ? Don’t overlook the small details on your resume. Sometimes the difference between resumes can be between small grammatical errors, spacing, or periods. The structure should always be consistent.??? ? Tailoring a resume to the position can set you above your competitors, by showing you care and are interested in the position. It can make a difference when you go that extra step to do research into the company and focus on the job description.??? ? Take time to curate your resume and don’t throw it together on a whim. Don’t diminish your experiences because everything you do now matters in your future.??? We hope everyone was able to take something away from this workshop on how to improve their resumes for applications! We can’t wait to see you at the rest of our workshops this semester for more career and professional help! ??

Thank you to our guest speakers - David Sires from Golden State Warriors, Sydney Tan from NetApp, Ayomide Awobajo from Google, Evan Bennett from Redbull, Faith Galloway from Bauer Entertainment Marketing, Jorge Anthony Gomez from SanJoseFoos, Chitra Rakesh from The Tech Icon Podcast, and Nava Tamjidi from Align Technology - for sharing insightful advice with us at our last workshop of the semester, Marketing Avenues. This workshop was a great opportunity for members to explore different career paths with the advice of marketing experts across the tech, sports, and film/advertising fields. Here are some key takeaways from our workshop: 1. Look for job descriptions that align with your passion and skills to have a fulfilling marketing role that suits your unique strengths. 2. Having improvisation skills, being diplomatic, and being emotionally mature help with standing out and dealing with any challenges.? 3. It is important to consider the trends and development of AI and technology to see how marketing can benefit from it.? 4. Data analytics is essential for efficient budget spending, creating trendy campaigns, and comparing data with competitors. 5. Create a ten-second pitch to leave a strong impression on the company you are interested in applying to.? 6. Essential technologies and skills to learn as students include Microsoft (Powerpoint, Excel, etc.), writing relevant but brief emails, and communication/social skills. Thank you to our attendees! We are excited to see how our members will utilize these insights in their career search and professional development.

Thank you to our guest speakers - Venu Vittaladevuni from Genentech, Krishna Sunkammurali from CVS Health, Bhuvana Himakunthala from Stanford Health Care, Nina Salman from Alameda Health System, and Cheryl Mesick from Gilead Sciences - for sharing insightful advice with us at our Healthcare & Business: A Case Study Workshop! This workshop was a great opportunity for members to explore the critical intersection between essential business skills and the evolving healthcare industry! Here are some key takeaways from our workshop: 1. Technology improves healthcare operations by allowing remote consultations for patients with limited accessibility, but it should not be a replacement as it loses the connection between the doctor and the patient. 2. Business intelligence and management tools assist healthcare professionals in monitoring and creating reports to keep track of real-time patient data effectively.? 3. As a business leader, the main goal is to create a line of direct communication for patients whose urgent requests are unable to be met due to the high demand.? 4. For business professionals that want to enter the healthcare industry, focus on making a positive impact on patients while utilizing your business skills to help healthcare facilities.? 5. To show passion for healthcare, find a genuine or personal connection that creates empathy between business professionals and patients. Thank you for attending! We look forward to seeing how our members incorporate these insights into their career development.?

Thank you to Cecily Hastings from LinkedIn for sharing her knowledge and insights at our LinkedIn Workshop: Unlocking Your Professional Potential! This workshop was an incredible opportunity for members to learn how to navigate through LinkedIn to search for job positions and create a solid profile about their professional experience and career goals. Here are some key takeaways from our workshop: 1. When setting up your profile, it is important to consider what recruiters are looking for in their candidates and tailor your profile based on your shared skills, goals, and objectives. 2. To gain more visibility, follow companies you have worked with and are interested in applying to as recruiters use filters that allow them to see you better when following specific companies. 3. To search for jobs, use filters such as location, job titles, and career commitments to specify the job you want to apply for. 4. Reshare articles and blogs, utilize hashtags, include personal reflections, and engage and reshare posts you are tagged in to create more engagement and increase your visibility. 5. Create a story that describes your professional and personal life in the About section of your profile. Make sure to mention what makes you unique to make you stand out from others. Thank you to all of our attendees! We are excited to see how our members will leverage these strategies to advance their careers.

Join us for the Annual DEI Panel to explore the importance of diversity, equity, and inclusion in creating inclusive communities! ??? Featuring industry professionals who specialize in DEI initiatives, we’ll dive into allyship, anti-racism, and how YOU can help shape a culture of belonging!?? Engage with our speakers Trisha Ramirez, Kristin Nicole Dukes, Ph.D., Jazmin Eusébio (she/her), and Jeremiah Reyes at the panel moderated by Dean Rangapriya (Priya) Kannan and LILAC Exec Shambhavi S.! Your voice matters, our experiences matter. Together, we can drive change. Let’s make them heard! ?? In partnership with: Lucas College and Graduate School of Business at SJSU, SJSU Career Center, Management Information Systems Association at SJSU, SJSU GBSA, San Jose Consulting Group, SHRM at SJSU, Financial Management Association of SJSU, Black Business Student Association (BBSA)- San Jose State University, Hospitality Financial and Technology Professionals (HFTP?),?Institute of Management Accountants (IMA), SJSU Women in Business, SJSU Marketing Association, Latino Business Student Association - San Jose State University, Spartan Real Estate Association, ALPFA SJSU, Spartan Analytics, and Institute of Industrial and Systems Engineers @SJSU?? #DEI #InclusionMatters #SJSU #CultureOfBelonging

Thank you to our alumni guest speakers - Briana Orozco from Nutanix, Kevin Shim from Simplify, Manit Dassani from Moss Adams, and Michelle Bejarano from Cisco - for sharing insightful advice with us at our workshop, Connecting with Confidence: Making Memorable First and Lasting Impressions! This workshop was a wonderful opportunity for members to learn how to build connections, make solid first impressions, and maintain meaningful relationships with industry professionals. Here are some key takeaways from our workshop:? 1. To make a strong first impression, prepare for interviews and thoroughly research the company while also asking questions and learning about the professional’s background to find common ground with them.? 2. To build successful connections that lead to further career opportunities, make an effort to continue reaching out to the professional after meeting them, learn from them and their experiences, focus on being authentic, and relate personal traits to professionalism.? 3. Maintain meaningful connections over time by checking in and asking for updates, reaching out to people even if you don’t need anything months in advance, setting up coffee chats from time to time, and engaging with them on social media.? 4. To prepare for interviews, make sure to research the company and its employees beforehand to understand the company’s missions and goals. 5. Focus on getting to know one another and build a genuine relationship by being yourself while staying professional before asking for a reference.? 6. Practice for interviews constantly and record yourself to self-evaluate to gradually build confidence and build stronger professional connections over time. We are excited to see our MA members implement these insights into their professional lives and make a memorable first impression!?

Our first workshop of the Fall 2024 semester was a success! We would like to thank the wonderful panel of industry professionals– Jim Salas from Stellar Solutions, Christopher James Manalili from EY, and Gina Geraci from Illumio. They shared their insights on resume and interview techniques and provided valuable advice for students seeking internships and job opportunities. Here are some key takeaways from our workshop: 1. A strong elevator pitch should be concise, audience-focused, and impactful, incorporating a hook, enthusiasm, and personal connection while remaining genuine and authentic. 2. Show company knowledge and interest during and after interviews by asking insightful questions, researching recent news, and sending a follow-up thank-you email. 3. For resumes, incorporate relevant keywords, use the STAR method, keep resumes concise and focused, and ensure they pass through Applicant Tracking Systems (ATS) effectively. 4. Align your resume with the company's mission and values by using language that reflects their values. 5. Use data and metrics to illustrate the impact of your experience on your resume, and be prepared to discuss the significance of your achievements in interviews. 6. Focus on transferable skills, emphasize projects and achievements, and address gaps by relating past experiences to the job requirements. We look forward to seeing how these insights will help MA members elevate their job search and career development.? Stay tuned for more workshops and resources!

For students, by students! ?? Introducing SJSU LILAC (LCOB Interorganizational Leadership Advancement Committee)! We are here to provide all business students and clubs with a medium to connect and grow professionally! Our focus is on developing events that resonate with students, in conjunction with LCOB academics and organizations. Students will soon have the oppurtunity to attend new fireside chats, company tours, DEI panels, collab events, and so much more!! We are so thrilled to be partnering with the Management Information Systems Association at SJSU, SJSU GBSA, San Jose Consulting Group, SHRM at SJSU, Financial Management Association of SJSU, Black Business Student Association (BBSA)- San Jose State University, Hospitality Financial and Technology Professionals (HFTP), ?Institute of Management Accountants (IMA), SJSU Women in Business, SJSU Marketing Association, Latino Business Student Association - San Jose State University?? Thank you Lucas College and Graduate School of Business at SJSU, SJSU Career Center, and San Jose State University Alumni Association for providing LILAC clubs with the many opportunities to come this Fall! Follow us on Instagram @sjsulilac to learn more!