Sixth City Marketing

We are very excited and honored to announce that we have been added to the 2021 Moz Recommended List!

Via SE Ranking: The State of AI Overviews in 2024 - Research Insights and Future Forecasts

Did you know that PPC campaigns typically deliver a 200% return on investment? Learn more about pay-per-click and 12 other marketing strategies from @Wix!

Stop what you're doing and read this article from Amanda Natividad. It might be one of the most important things you read this year. "How to Turn Audience Research Into Content Ideas" Honestly there is a lot of Shiny Object Syndrome in the SEO and larger marketing community where folks are too often chasing the most niche, one-off technical tips and overlooking the meat and potatoes tactics like this. Here's Amanda's process: Figure out what your audience is asking □ Customer service logs? □ Social media comments (Use exportcomments dot com) □ Competitor Q&As? □ Sales calls??? □ Community discussions? □ Google's "People Also Ask" Tip: Gather information from these sources and synthesize insights w/ AI. I like Claude's Extended mode for this. Determine their pain points □ Reviews? □ Social listening? □ Customer interviews? □ Surveys? □ Support tickets? □ Reddit? □ SparkToro?(Relevant Topics, Broad Interests, Related Questions) Tip: Create charts w/ Claude to help you determine priorities. Determine how they talk □ Common Phrases □ Industry Terms □ Metaphors/Analogies Tip: LLMs are great for this! It's language analysis, after all. Determine content consumption patterns □ Popular topics □ Preferred formats □ Sharing patterns □ Engagement triggers Transform triggers into frameworks □ Problem - solution (Claude is great at writing within this framework) □ Misconception - reality (ditto) □ How to □ Comparison □ Trends & analysis Validate and prioritize your ideas □ Audience need □ Business value □ Content gap □ Evergreen potential Tip: AI can make this kind of analysis quick and easy. It'll get you most of the way and then you can make small tweaks at the endpoint. Plan your content □ Format □ Completion date □ Repurposing formats □ Success metrics Tip: I know this is turning into a Claude promotion but the tool is SO good at repurposing for various platforms, as long as you give it the right prompt. Go audience-first in 2025, let that guide your initiatives, and you'll have an amazingly successful year. Amanda's spelled it out for you in her latest article and she even includes a Google Doc you can use to work through everything. Link in the comments ??

9 Things to Check After a Website Redesign

We strive to deliver results. And we have the data to prove it! Read some of our prominent case studies from over the years:

Via Unbounce: How to Implement a Conversion Rate Optimization (CRO) Process

In 2022, our Web Manager, Lara, moved from Cleveland to Chicago. To entice her to move back to our wonderful city, we're putting on the “Bring Lara Back to Cleveland Memorial Pro-Am Celebrity Fun Run for Animal Rescue and the Greater Good 5K” on April 5th in Bay Village, Ohio. Proceeds from the event will go to the Berea Animal Rescue & Bay Village Dog Kennel Fund. Learn more and sign up today: https://lnkd.in/greuDTC9

4+ Reasons Your GA4 and Shopify Data May Not Match

Does Schema Deserve Space in Your 2025 Local Search Marketing Plan? Via Whitespark