SiteCrafting

?? This week we're celebrating World Usability day — a day to celebrate the strides we’ve made in technology and set our sights on an even more accessible digital future. At SiteCrafting, we’re dedicated to making the web a better place for everyone. Every action, big or small, contributes to a more inclusive digital experience. Here are three steps you can take to improve your own web presence. ?? Empathize: Understand diverse user needs. ??? Audit: Assess your website’s accessibility. ???? Test: Conduct usability studies. Need help? Check out our accessibility resources or reach out to us to discuss inclusive design.

Is your website design accessible and inclusive, meeting the necessary standards to support users of all abilities? In our last webinar, SiteCrafting’s in-house accessibility experts broke down our process for ensuring ADA compliance and showed how businesses and organizations of all sizes can create accessible websites and explore the importance of accessibility in design and how it’s integrated into every project. To learn more watch the recording.

Want to learn how to create inclusive digital experiences? Join our in-house experts, Chuck Johnston and Aaron Marth, to find out why accessibility improves the experience for all and what you can do to create and maintain digital experiences that are usable for as many people as possible. ?? RSVP to join the conversation on October 20 at 11:00 a.m. - 11:30 a.m. PT ?? https://bit.ly/4gSABUJ

Is your website design accessible and inclusive, meeting the necessary standards to support users of all abilities? Join us for our upcoming webinar and learn actionable strategies for enhancing your website’s accessibility. https://bit.ly/4gSABUJ Here are 5 reasons to attend: 1?? Expert Advice – Learn from SiteCrafting accessibility experts Chuck Johnston and Aaron Marth. 2?? Prepare for 2027 Standards – Stay ahead of upcoming government website accessibility regulations. 3?? Practical Tools – Get actionable tips to improve your site’s accessibility. 4?? Boost SEO – Discover how accessibility can improve your search rankings. 5?? Live Q&A – Bring your questions and get live expert insights.

Accessibility isn’t just about adding alt text or implementing color contrast — it’s about creating inclusive experiences for all users, regardless of ability. Is your website design accessible and inclusive, meeting the necessary standards to support users of all abilities??Join our upcoming webinar, Designing for Inclusion: How You Can Build a Foundation for Accessibility, on Wednesday, October 30 at 11:00 a.m. PT. Our in-house accessibility experts will share actionable strategies for ensuring ADA compliance and the critical role of accessibility in design. https://bit.ly/4gSABUJ

The internet is central to how we communicate, work and access services. Ensuring that your website is accessible to everyone, including those with disabilities, is not just a moral obligation but also a legal one. Failing to meet accessibility standards can lead to serious consequences, including legal liabilities that could significantly impact your business. What is accessibility? How does it impact your website visitors? What do you need to know to keep you website accessible to all? Our latest blog post explains everything you need to ensure your site is inclusive, user-friendly and compliant with legal standards.

?? A great website is more than just a digital address —it’s the foundation of your brand's identity. But without the power of digital marketing, even the most stunning website can go unnoticed. Here’s why integrating the two is essential: ?? Website design tells your brand’s story and delivers a seamless user experience that keeps visitors engaged. ?? Digital marketing strategies like SEO, content marketing, and social media outreach drive traffic to your site, making it visible. ? Together, they create synergy — drawing in visitors and converting them into loyal customers. ?? The right strategy enhances user experience and online visibility, driving long-term growth. ?? Want to learn more? Learn more about the power duo, website design and digital marketing, on our blog.

Is your website optimized for your users? To help you start thinking about usability and your website, our user research manager Chuck Johnston and his team assembled a series of checklists. From user control and error prevention to flexibility and aesthetics, check out the UX audit checklist to start thinking about your website and your user needs.

Approximately 61 million people in the United States live with a disability — that's 1 in 4 adults. Designing for accessibility isn’t just about reducing legal risk for your brand, it's about creating a more inclusive web for everyone. SiteCrafting Senior Designer and accessibility expert Aaron Marth has insights to share in the recording of his webinar Designing for an Inclusive Web. In addition to learning how you can prioritize accessibility with empath, you will learn: - Who benefits from the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) - What to ask your design or agency partner about ADA and WCAG compliance - When to update your content for ADA and WCAG - Why designing for accessibility and inclusion is essential - How to implement accessible and inclusive design - Where to start your journey toward an inclusive web Watch the webinar today and join the movement for building a more accessible digital world https://bit.ly/3zkkyxO

Has a website redesign been on your mind, but you’re unsure where to start? To avoid this back and forth of building, revising, revising some more and revising again, our UX team developed Goal-Setting Workshops to kick off each of our projects. During a goal-setting workshop, we focus on three questions: ?? What are your goals? ?? Who is your audience? ?? What actions will they be taking? Competing priorities exist within every organization and often come out during these discussions. Whether it’s how rates are displayed on a credit union website or driving web visitors to a lead generator form, gathering stakeholders together helps get everyone in agreement and working in the same direction at the beginning of the project. This work sets the tone for the rest of the project and beyond. Want to learn more? Read our recent blog to find out if it's time to schedule a goal setting workshop with our team.