?? The rise of adult #nonalcohlic drinks is part of a broader cultural shift towards healthier choices spearheaded by health-conscious #GenZ and #millennial consumers, greater awareness about the harmful effects of #alcohol, and the proliferation of great tasting NA drinks from brands that are members of the Adult Non-Alcoholic Beverage Association (ANBA).
I'll be writing more about this in the coming weeks so feel free to follow me if you want to learn more.
For now, below are additional insights from the Drizly, an Uber Company post I shared last week (check it out: https://lnkd.in/enRTX9xt)
?? Additional Key Insights:
1?? Gen Z & Millennials Leading the Charge >> Embracing non-alcoholic beverages has become a status symbol, reflecting a conscious choice for both mental and physical #wellbeing. These generations are redefining social experiences, choosing to savor moments without the hindrance of alcohol.
2?? Geographical Impact >> Major metropolitan areas such as #Boston, #Denver, and #Brooklyn are at the forefront of this trend. Additionally, certain states—California, Massachusetts, Colorado, Michigan, and Ohio—stand out, collectively constituting over 30% of NA beverage sales. Understanding and leveraging regional preferences is key for retailers.
3?? Diverse Growth Across Categories >> While non-alcoholic beer remains the largest subcategory growing 35% in 2023, non-alcoholic wine and spirits are not lagging behind. Their popularity has surged by 83% and 167% YoY, respectively. This diversification indicates a nuanced consumer palette and a demand for more sophisticated non-alcoholic options.
4?? Seasonal Peaks and Pioneering Trends >> Sales of NA beverages exhibit peaks around July 4th and year-end holidays, with "Dry January" emerging as a notable trend. This sustained interest provides retailers with an opportunity to curate their stocking strategies, ensuring they align with evolving consumer preferences.
5?? Strategic Retailer Recommendations >> As the market evolves, retailers are encouraged to not only stock the top-selling brands but also stay ahead of innovation. Understanding that many consumers purchasing NA products also buy alcoholic beverages provides a unique opportunity for cross-selling and expanding basket sizes.
Embracing the non-alcoholic beverage trend isn't just about keeping up with the times; it's about aligning with a cultural shift towards mindful consumption.
Whether you're a retailer or a consumer, this trend opens up exciting avenues for exploration and redefines our approach to socializing and celebrating. ???
?? Article in the comments if you want to learn more.
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?? If you found this interesting, reshare for others to see and follow me, Marcos Salazar ??????, for more insights and trends on the adult #nonalcoholic beverage category.
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#drinks #alcoholfree #mindfulness #nabeveages #beer #wine #spirits #mocktail #mindfuldrinking #dryjanuary
