Singulate

Generative AI is rapidly transforming B2B marketing's largest channel — but nobody is talking about the differences between how it impacts Marketing vs. Sales. I'm talking about #email. How Marketing and Sales approach Email is fundamentally different — and it's about time those differences (and overlaps) were clearly called out. So we put together a guide on eight strategic differences between how Gen AI is impacting Marketing Email vs. Sales Email. In the end, you need both to run a successful business. But knowing the differences will help you: - help you curate the right GTM tech stack - align your marketing and sales email strategy - know how to match the right AI tools to use cases - better communicate with your leads and customers - keep your domain reputation from being blacklisted Enjoy the guide — and add anything else I may have missed in a comment below ?? I'm curious, what differences are you seeing between sales and marketing using GenAI in email?

5?? Ways to Use AI for Personalized Event Marketing in 2025 ??Did you know? 72% of consumers engage only with personalized messaging. (SmarterHQ) Ready to boost attendance and create unforgettable experiences? ?? Take notes: In collaboration with Singulate #EventMarketing #AI #EventTech #EventProfs

We are thrilled to announce Jay Schwedelson is joining Singulate as our 6th strategic GTM advisor! Jay is a legendary marketer. He's the founder of SubjectLine.com, CEO of Outcome Media and GURU Media Hub [umbrella brand of some of the largest marketing conferences in the world]. As if that wasn't enough, Jay also runs the top marketing podcast (according to Apple) called Do This Not That: For Marketers. At Singulate, we're excited to channel Jay's energy and passion and DECADES of email marketing expertise into our product and brand. ?? If you're new to Singulate, we're building an AI data messaging composer for B2B marketers to write content with deeper segmentation and relevance-personalization at scale using the data they already have (e.g., in Hubspot). Join us in welcoming Jay on our journey to shape the future of marketing communication together ???? (Btw, Jay said he's embarrassed we called him the "king of email marketing" but what can we say, it's true!)

I'm pumped to share January was Singulate's most active month to date, largely due to one feature. This feature drove 3-7X higher performance on existing campaigns and marketing automations for our users. Can you guess what it is? I wish I could say it was a fancy new AI agent named Bob or Emily. But it's not. It's simpler than that. It's just a well-oiled Hubspot Integration that increases: - clicks - replies - meetings - conversions - registrations Here's how it works: ?? Sync any/all Hubspot properties into Singulate. You have a ton of data in your CRM, now let's USE that data to its fullest potential. Totally OK if it's messy. ?? Deliver Singulate marketing campaigns through Hubspot. So all engagement data and analytics are tracked in Hubspot (no fractured data, no managing yet another tool for reporting). ?? Hook Singulate Templates up to Hubspot Workflows to supercharge your nurtures, drips, and education sequences. Why does it work? - It's not some magical AI agent - It's not some clever growth hack It's providing a simple solution to 2 complex problems that are extremely time-consuming for marketers to do: - Deeper segmentation - Better personalization at scale When you remove the pain from these two problems, it opens up a whole new world for marketing automation. No, we don't use AI for copywriting. We use it for the boring, hard stuff (i.e., the data ops) under the hood. The result? 3-7x higher ROI and 90% greater efficiency. Want to try creating a Singulate AI Template? We're letting in Hubspot partner agencies, heads of growth, and marketing ops managers who are in Hubspot all day. DM me or fill out the form on our website to get a demo or request our next integration. ?? ??

At Singulate, we believe marketing is most powerful when it’s personal, creative, and deeply connected to the audience. That’s why we’re thrilled to welcome The Event Whisperer, Dahlia El Gazzar ?? as our newest strategic GTM advisor! Dahlia is a force in event marketing and audience engagement, known for helping brands innovate with new tech, deliver ?? experiences, and stand out in crowded markets. Her work combines bold ideas with the right technology to create meaningful, lasting connections — values aligning perfectly with ours at Singulate. As we continue to push the boundaries of AI-powered segmentation and personalization at scale, Dahlia’s insights and expertise will help us empower marketers to drive record event registration numbers and the most personalized attendee comms in market. Join us in welcoming Dahlia aboard! ??

Great marketing starts with a bold vision—and few people embody that better than Mr. Robin Daniels. That’s why we’re thrilled to announce that Robin is joining Singulate as our newest strategic GTM advisor! Robin’s storied leadership experience at companies like LinkedIn, WeWork, and Matterport, and now Zensai has shown how powerful storytelling and strategic thinking elevates great brands. His ability to inspire teams and audiences aligns perfectly with Singulate's mission to help marketers deliver their most relevant-at-scale comms ever. We’re excited to have Robin’s guidance as we continue pushing the boundaries of the AI Revolution in #MarTech. NEXT: Follow our Linkedin page to get more news and updates, including our next strategic GTM advisor announcement next week!

At Singulate, we help B2B marketers build growth engines for their businesses. That's why we're thrilled to welcome Ryan Bonnici // ????? ???? ???? as our newest GTM advisor! Ryan brings over 15 years of marketing expertise to us, having held leadership roles at companies like HubSpot, Salesforce, and G2. Recognized as one of Forbes' 'World's Most Influential CMOs', Ryan's passion for innovation and measurable impact makes him the perfect fit to help Singulate redefine email marketing. We couldn't be happier to have Ryan on board as we gear up for an exciting year and scale the Singulate brand. Welcome Ryan! UP NEXT: Follow our LinkedIn page as we continue to reveal more Singulate advisors next week. Can you guess next the next one? Hint: CMO.

Email marketing is evolving faster than ever, and staying ahead requires bold ideas and innovative strategies. That is why we are excited to announce?Ross Simmonds?as our newest strategic GTM advisor at Singulate! Ross is the Founder and CEO of Foundation Marketing, a content marketing agency that has collaborated with some of the world's most ambitious brands, including Canva, Jobber, and Procore. He has built a massive reputation in B2B marketing with over 75,000 newsletter subscribers and over 110,000 podcast downloads, helping brands create and distribute content that drives growth. We can’t wait to work with Ross to help marketers unlock the full potential of their content and distribution marketing. UP NEXT: Follow our Linkedin page as we reveal another incredible advisor joining Singulate next week!

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At Singulate, our goal is to fundamentally redefine marketing communications through step-change advances in segmentation and personalization at scale, and we couldn’t think of anyone better to help us on this journey than one of the great marketing ops legends, Daniel Murray, the founder of The Marketing Millennials. Daniel has built one of the most influential communities in marketing with over 830k marketers, empowering professionals with actionable insights and a fresh perspective on what modern marketing should be. His ability to connect with audiences, spot future trends, and spark discussion is unmatched. Daniel will bring his expertise in community building and social growth strategies to help Singulate shape the future of B2B marketing communication. We are thrilled to have Daniel as a Singulate strategic GTM advisor. UP NEXT: We'll be announcing a new Singulate advisor each week over the next 5 weeks. Follow our LinkedIn page to get the announcements!