Sinclair Agency

The lines between PR, marketing, and advertising aren’t just blurring—they’re disappearing. This Axios piece highlights a shift we’ve long embraced: effective communication isn’t about working in silos, but about crafting an integrated, strategic approach that reaches the right audience in the right way. At Sinclair Agency, we don’t just execute tactics—we design full-scale communication strategies that blend public relations, branding, and marketing to build influence and drive impact. Because in a world where every touchpoint matters, a unified strategy isn’t just an advantage—it’s a necessity. https://bit.ly/4iQUFqQ

Last week, I said it: Revenue is not a marketing KPI. A week later? The post is still making waves— 30K+ impressions, endless shares, and a comment section that won’t quit. I guess that means it went viral? (Linked in the comments if you are curious). And for good reason. Because too many marketing leaders are tired of being held to the wrong metrics. So let me say it again: Marketing can be a driver of revenue. But its sole function is not to drive revenue. It’s to drive demand. ?? Marketing creates awareness. Because you can’t sell to people who don’t know you exist. ?? Marketing nurtures buyers. Because no one drops $50K on a B2B product after seeing one ad. ?? Marketing generates demand. Because leads don’t magically appear in a pipeline without strategic effort. Yet somehow, we’re still defending our role. It's exhausting. CMOs and marketing leaders: How do we shift this conversation? What’s the KPI conversation that actually needs to happen in leadership rooms? PS: Revenue is a business goal, not a marketing KPI.

Great marketing isn’t just about messaging—it’s about listening. This deep dive into?Noodles & Co.’s menu relaunch?is a perfect example of how?data-driven insights fuel successful campaigns.?By leveraging?focus groups, polling, surveys, and social listening, they didn’t just update their menu—they rebuilt brand loyalty by understanding exactly what their customers wanted. At Sinclair Agency, we take the same?integrated, research-backed approach?to communications. From?brand strategy to campaign execution, we help clients uncover the insights that matter—and turn them into compelling, multi-channel strategies that make an impact. Because in today’s crowded landscape,?the brands that listen are the brands that win.?https://lnkd.in/gAn3aMSt

?? Welcome to our newest PRSA Charlotte members! ?? We're thrilled to celebrate the professionals who have recently joined or reinstated their membership with PRSA Charlotte. We can't wait to connect, learn, and grow together! As a PRSA Charlotte member, you gain access to: ? Networking opportunities ? Professional development programs ? Industry insights and best practices ? A supportive community of PR and communications professionals Join us in giving a warm welcome to our newest members! Drop a ?? in the comments if you're new or recently reinstated—we'd love to hear what excites you most about PRSA Charlotte! #PRSACharlotte #NewMembers #PublicRelations #Networking #ProfessionalGrowth

This post perfectly sums up why hiring an agency isn’t just an alternative—it’s a strategic advantage. ?? The days of a “social media manager” or “PR manager” as standalone roles are fading. Today's communications require an arsenal of skills including integrating PR, marketing, social media, branding, and reputation management into a cohesive strategy.

A key driver of our rebrand was our commitment to further integrating analytics into our expertise. As an agile team specializing in creative campaigns, marketing strategies, and public relations, we believe data and empathy should always lead the way!

We're #hiring a new Design Support Intern. If you're a creative, detail-oriented individual eager to learn and contribute, this is your chance to gain hands-on experience! Ready to make your mark? Apply now ??

A disconnected approach to communication doesn’t cut it. However, an integrated communications strategy ensures your brand’s message stays clear, consistent, and impactful across every channel. Want to elevate your brand? Read more below.

The world of communications isn’t just changing—it’s evolving faster than ever. Sinclair Agency is embracing this challenge and transforming how we help you rise above the noise. Our new brand is more than just a refresh. It’s a reflection of what matters most: ? Delivering tailored strategies that navigate the complexities of today’s media landscape ? Integrating services to create seamless, results-driven campaigns ? Amplifying your story with purpose and precision This rebrand is about you—your goals, your challenges, and your success in a world that demands cohesion, agility, and trust. Let’s make your mark—together. sinclair-agency.com

It’s time to make your mark. Sinclair Agency is a fully integrated agency that takes a holistic approach to communications, campaigns, and crisis management. This integrated approach enables Sinclair Agency to offer more impactful strategies and results for its clients. See our full range of services: sinclair-agency.com