Is it the first touch or the final nudge that matters most? https://lnkd.in/d-8kwggW Attribution isn’t a one-size-fits-all formula. Some brands credit the first spark of interest, while others focus on the final click before conversion. But neither model tells the full story on its own. Whether you're building awareness or driving immediate action, knowing when and where to assign credit can make or break your media strategy. #MarketingAttribution #CTV #MediaStrategy #TVAdvertising #PerformanceMarketing
Simulmedia
软件开发
New York，New York 13,398 位关注者
Simulmedia is the leading cross-channel TV advertising platform. We deliver unparalleled reach, results and measurement.
关于我们
No one knows how to drive growth and business performance through TV advertising better than Simulmedia, a marketer’s most trusted tech partner. In today’s complex, fast-moving TV industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV. Powered by data science, our TV+? full-funnel TV advertising solution lets you intelligently plan and buy linear, streaming, and gaming. With TV+, you’ll have more certainty in achieving your business goals by knowing how to best find and engage your strategic audience on linear and CTV as cost-effectively as possible. In addition, we allow advertisers to extend their reach and connect with elusive younger audiences via PlayerWON?, the first engagement and monetization platform for free-to-play PC and console video games. With over 15 years of experience bringing data science into advanced TV media buying, Simulmedia is the first and only provider to create a patented predictive lookalike model based on years of viewership data to bring smarter media buying to clients like Mass Mutual, Monster, Electrolux, and Choice Hotels.
- 网站
-
https://www.simulmedia.com
Simulmedia的外部链接
- 所属行业
- 软件开发
- 规模
- 51-200 人
- 总部
- New York，New York
- 类型
- 私人持股
- 创立
- 2008
- 领域
- TV advertising、CTV advertising和convergent TV advertising
产品
![点击此处查看TV+]()
TV+
视频营销软件
TV+? is our unified, purpose-built, turnkey, full-funnel TV advertising solution powered by data science that lets you plan and buy linear, streaming, and gaming intelligently. TV+ gives you more certainty in achieving your business goals by: * knowing how best to find and engage your strategic audience wherever they are on TV, * optimizing your budget allocations across linear and CTV, * providing transparency into how you spend your streaming dollars, * leveraging TV to drive efficient engagement and performance, * providing incremental reach through hassle-free reach extension TV+ is a solution purpose-built for optimizing linear and CTV advertising. It manages your entire media lifecycle, from building the plan, activating the buy, measuring outcomes, and optimizing campaigns. TV+’ patented machine learning algorithm, unified workflows, and full-funnel analytics ensures that your planning, buying, and measurement are the best they can be.
地点
-
主要
获取路线
401 Park Avenue South
11th Floor
US，New York，New York，10016
Simulmedia员工
动态
-
Let's discuss how TV ads can be the solution for your brand!? MediaPost
-
-
From Passive Viewing to Active Engagement: The Power of Interactive CTV Ads https://lnkd.in/dqPc4VNP TV ads are no longer just about watching – they're about doing. With interactive ads, brands can turn passive viewers into active participants: Scan & Shop – QR codes let viewers buy instantly Play & Engage – Gaming ads boost brand interaction Click & Explore – Dynamic overlays provide deeper insights No more waiting. No more searching. Just instant action, straight from the screen. Is your brand making the most of CTV interactivity? #CTV #InteractiveAds #TVAdvertising
-
-
TV ad as an opportunity for your brand marketing growth! Let's discuss it at TV & Video Insider Summit MediaPost
-
-
Right Message, Right Place: Why Geotargeting Matters in CTV Advertising https://lnkd.in/dBBgdxM7 A winter heater ad in Florida? A spring sale pitch in Texas in March? Without geotargeting, brands risk talking to the wrong audience at the wrong time. With CTV geotargeting, advertisers can: ?? Tailor messages based on local weather, culture, and behavior ?? Maximize relevance—because what works in New York might flop in California ?? Boost engagement by speaking directly to local needs Are you using geotargeting in your TV campaigns? #CTV #TargetedAds #Geotargeting
-
-
What do you know about data-driven solutions for media buying? Let's discuss it at Digiday Media Buying Summit!
-
-
How does your brand balance brand and performance marketing? https://lnkd.in/dWHyMQqR Some say brand marketing is just a vanity play. Others claim performance marketing is the only path to ROI. But the truth? The most successful companies don’t choose - they balance both. ?? Performance marketing drives clicks, sales, and conversions — fast. ?? Brand marketing builds recognition, trust, and long-term loyalty. Without brand marketing, performance costs skyrocket, and without performance, brand equity doesn’t convert. How does your brand balance the two? #Brandformance #MarketingStrategy #TVAdvertising
-
-
Some important insights about pharma TV advertising from Dave Morgan and Michael Shields
Great to talk to good friend and top industry analyst Michael Shields about the potential of an HHS-driven ban on pharma advertising on TV, its likelihood & the industry implications if it does ... https://lnkd.in/eNiXwVye
-
TV Ad Buying: The Right Balance Matters https://lnkd.in/d-DTHBE2 Should you lock in premium slots early or grab last-minute deals? The truth is - that no single TV buying strategy is perfect on its own. ?? Upfront buys secure top placements but limit flexibility. ?? Scatter buys allow agility but comes at higher costs. ?? Remnant buys offer savings but lack control. The smartest advertisers combine all three: securing key spots early, leaving room for adjustments, and maximizing reach without overspending. It’s not about choosing one approach - it’s about balance. How does your brand approach TV ad buying? #TVAdvertising #MediaBuying #MarketingStrategy
-