Dave Morgan talks about Independent Agencies for MediaPost
Simulmedia
软件开发
New York，New York 13,409 位关注者
Simulmedia is the leading cross-channel TV advertising platform. We deliver unparalleled reach, results and measurement.
关于我们
No one knows how to drive growth and business performance through TV advertising better than Simulmedia, a marketer’s most trusted tech partner. In today’s complex, fast-moving TV industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV. Powered by data science, our TV+? full-funnel TV advertising solution lets you intelligently plan and buy linear, streaming, and gaming. With TV+, you’ll have more certainty in achieving your business goals by knowing how to best find and engage your strategic audience on linear and CTV as cost-effectively as possible. In addition, we allow advertisers to extend their reach and connect with elusive younger audiences via PlayerWON?, the first engagement and monetization platform for free-to-play PC and console video games. With over 15 years of experience bringing data science into advanced TV media buying, Simulmedia is the first and only provider to create a patented predictive lookalike model based on years of viewership data to bring smarter media buying to clients like Mass Mutual, Monster, Electrolux, and Choice Hotels.
- 网站
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https://www.simulmedia.com
Simulmedia的外部链接
- 所属行业
- 软件开发
- 规模
- 51-200 人
- 总部
- New York，New York
- 类型
- 私人持股
- 创立
- 2008
- 领域
- TV advertising、CTV advertising和convergent TV advertising
产品
![点击此处查看TV+]()
TV+
视频营销软件
TV+? is our unified, purpose-built, turnkey, full-funnel TV advertising solution powered by data science that lets you plan and buy linear, streaming, and gaming intelligently. TV+ gives you more certainty in achieving your business goals by: * knowing how best to find and engage your strategic audience wherever they are on TV, * optimizing your budget allocations across linear and CTV, * providing transparency into how you spend your streaming dollars, * leveraging TV to drive efficient engagement and performance, * providing incremental reach through hassle-free reach extension TV+ is a solution purpose-built for optimizing linear and CTV advertising. It manages your entire media lifecycle, from building the plan, activating the buy, measuring outcomes, and optimizing campaigns. TV+’ patented machine learning algorithm, unified workflows, and full-funnel analytics ensures that your planning, buying, and measurement are the best they can be.
地点
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主要
获取路线
401 Park Avenue South
11th Floor
US，New York，New York，10016
Simulmedia员工
动态
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Meet Kim Jones at ANA Media Conference
Honored to be speaking at the 13th annual Media Conference https://lnkd.in/eMhqxG57 March 31–April 2 at the?Signia Bonnet?Creek Orlando Association of National Advertisers
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Join Adam Quinn, Marlena Connor, Theodore Sweetser and Jameson Fleming to discuss the transformation of pharma TV marketing! https://lnkd.in/gYpW25xB
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$52 Billion in Programmatic Ad Spend — and CTV is leading the charge. https://lnkd.in/df6NQfUk In 2024, programmatic ad spending in the U.S. hit $52B, with CTV making up 28% of that total — surpassing desktops and closing in on mobile. But is your ad reaching real viewers or vanishing into ad fraud and MFA traps? #CTV #ProgrammaticAdvertising #MediaBuying #MarketingROI #TVAdvertising
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Why choose TV ads as your business growth engine? Let's talk about it at Association of National Advertisers Media Conference ?? Mar 31 - Apr 2
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Jonathan Steuer's interview for Beet.TV. Find out about inventory and measurement fragmentation, CTV fraud, currency wars, and small/medium businesses getting into CTV
Disappointingly, streaming television advertising repeats cable's problems, Jonathan Steuer, chief science officer at Simulmedia, says in this interview at the #BeetRetreatPR. Special thanks to our friends at Cognitiv, Index Exchange and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/e4DjHVwx) and much more! Get a great start to the second half of 2025! ?? ???????? ???? ???? ?????? ???????? ?????????????? ????????????????????, July 20-22: https://lnkd.in/eRDKhU7Z ???????????????
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Is it the first touch or the final nudge that matters most? https://lnkd.in/d-8kwggW Attribution isn’t a one-size-fits-all formula. Some brands credit the first spark of interest, while others focus on the final click before conversion. But neither model tells the full story on its own. Whether you're building awareness or driving immediate action, knowing when and where to assign credit can make or break your media strategy. #MarketingAttribution #CTV #MediaStrategy #TVAdvertising #PerformanceMarketing
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Let's discuss how TV ads can be the solution for your brand!? MediaPost
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From Passive Viewing to Active Engagement: The Power of Interactive CTV Ads https://lnkd.in/dqPc4VNP TV ads are no longer just about watching – they're about doing. With interactive ads, brands can turn passive viewers into active participants: Scan & Shop – QR codes let viewers buy instantly Play & Engage – Gaming ads boost brand interaction Click & Explore – Dynamic overlays provide deeper insights No more waiting. No more searching. Just instant action, straight from the screen. Is your brand making the most of CTV interactivity? #CTV #InteractiveAds #TVAdvertising
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