??While CTV ad budgets grow, only 14.7% of TV ad viewing is streamed, and much of that is ad-free. Yet, ??10 CPMs are flooding the market. If it seems too good to be true, it probably is. Dave Morgan, Simulmedia CEO, talks about the biggest threat to CTV https://hubs.la/Q02Z8Btq0
Simulmedia
软件开发
New York，New York 13,221 位关注者
Simulmedia is the leading cross-channel TV advertising platform. We deliver unparalleled reach, results and measurement.
关于我们
No one knows how to drive growth and business performance through TV advertising better than Simulmedia, a marketer’s most trusted tech partner. In today’s complex, fast-moving TV industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV. Powered by data science, our TV+? full-funnel TV advertising solution lets you intelligently plan and buy linear, streaming, and gaming. With TV+, you’ll have more certainty in achieving your business goals by knowing how to best find and engage your strategic audience on linear and CTV as cost-effectively as possible. In addition, we allow advertisers to extend their reach and connect with elusive younger audiences via PlayerWON?, the first engagement and monetization platform for free-to-play PC and console video games. With over 15 years of experience bringing data science into advanced TV media buying, Simulmedia is the first and only provider to create a patented predictive lookalike model based on years of viewership data to bring smarter media buying to clients like Mass Mutual, Monster, Electrolux, and Choice Hotels.
- 网站
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https://www.simulmedia.com
Simulmedia的外部链接
- 所属行业
- 软件开发
- 规模
- 51-200 人
- 总部
- New York，New York
- 类型
- 私人持股
- 创立
- 2008
- 领域
- TV advertising、CTV advertising和convergent TV advertising
产品
![点击此处查看TV+]()
TV+
视频营销软件
TV+? is our unified, purpose-built, turnkey, full-funnel TV advertising solution powered by data science that lets you plan and buy linear, streaming, and gaming intelligently. TV+ gives you more certainty in achieving your business goals by: * knowing how best to find and engage your strategic audience wherever they are on TV, * optimizing your budget allocations across linear and CTV, * providing transparency into how you spend your streaming dollars, * leveraging TV to drive efficient engagement and performance, * providing incremental reach through hassle-free reach extension TV+ is a solution purpose-built for optimizing linear and CTV advertising. It manages your entire media lifecycle, from building the plan, activating the buy, measuring outcomes, and optimizing campaigns. TV+’ patented machine learning algorithm, unified workflows, and full-funnel analytics ensures that your planning, buying, and measurement are the best they can be.
地点
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主要
获取路线
401 Park Avenue South
11th Floor
US，New York，New York，10016
Simulmedia员工
动态
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????The investment in TV campaigns for the first six months 2024 reached $380 million. https://hubs.la/Q02Z1Vb70 More than 70% of households in the USA still subscribe to traditional cable or satellite TV, so advertisers still need Linear TV. It still delivers unmatched reach and credibility, especially among audiences less engaged on CTV. ?? The key? A brandformance TV strategy—combining linear’s broad reach with CTV’s precision to maximize impact. Linear builds trust and awareness, while CTV ensures targeting and agility. Together, they’re a winning combination for today’s advertisers. Curious how this approach works? Discover more in our latest article: https://hubs.la/Q02Z1Vb70
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Meet our CEO Dave Morgan in London on December 9. He will talk about the future of the media at the Coalition for Innovative Media Measurement (CIMM).
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?? TV Viewing Surges Back to Pandemic Levels! https://lnkd.in/dwVGsgg4 ??Streaming now dominates with 41% of total TV usage, led by platforms like YouTube. Reality TV reigns supreme while viewing hours have soared back to pandemic-era peaks. ??These are just a few of the viewership trends reshaping the 2024 TV landscape. Curious about what else is transforming how audiences engage with content? ?? Uncover the full story:?https://lnkd.in/dwVGsgg4 ?? Which trend do you think will be the biggest game-changer for advertisers? Let’s talk! ??
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?? The Future of Pharma Marketing Is Here! ???? https://hubs.la/Q02Yvjbg0 Healthcare brands are transforming how they connect with patients, leveraging cutting-edge technologies, new FDA rules, and omnichannel strategies to revolutionize the industry. #Pharma #PharmaMarketing #FDA #HelthcareMarketing #RXmarketing
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?? CTV: Advertising’s Double-Edged Sword ?? https://hubs.la/Q02Y1R9X0 Connected TV offers advertisers unprecedented reach and precision yet comes with its own set of challenges—from platform fragmentation and high CPMs to privacy and ad fatigue. We have some ideas on how to navigate these complexities. Described them in our article - https://hubs.la/Q02Y1R9X0 ?? Which challenge resonates most with you? Let’s talk solutions!
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???? Simulmedia Presents Skybeam: A New Era in Streaming TV Advertising! ???? We’re thrilled to introduce Skybeam, our latest innovation in streaming TV advertising. It is designed to bring the unmatched power of TV within reach for businesses of all sizes—with no complex tech or big budgets required! Skybeam lets you run impactful, data-driven campaigns with the ease and precision of digital. Imagine 250+ targeting options, national or local reach, and real-time performance insights all in a user-friendly, self-serve platform! ? What Skybeam Brings to You: - ?? Precision Targeting: Zero in on the right audience with advanced demographic, interest, and behavioral targeting. - ?? Smarter Planning: Our TV Impact Forecaster lets you predict results, optimize, and maximize impact before launch. - ?? Flexible Reach: Scale up with national campaigns or go hyper-local—all with one platform. - ?? Real-time Tracking: See your ROAS and impressions grow with insightful reporting for continuous optimization. https://www.skybeam.io/
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The festive season officially started! ?? ?? Amazon released its Holiday Brand film and And you still can download our Holiday e-book to see our predictions in action. ???? ??https://hubs.la/Q02QLTLN0 By the way, do you have your favorite Holiday video? Share in comments
Amazon Midnight Opus - Holiday 2024
https://www.youtube.com/
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Let's meet at the MM+M Media Summit. ???? Simulmedia's Account Executive Jason Wittmer is ready to discuss the latest innovations for healthcare marketers
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