SimpsonScarborough

Our founder, Elizabeth Johnson, joined?In Trust Center for Theological Schools?to discuss market research that moves missions forward. The podcast is geared toward theological schools, but let’s be real: The insights are pure gold for?any school ready to turn uncertainty into strategy. Listen in below!

Three days. Six incredible students. Countless stories of purpose, passion, and what it truly means to Be You In Deed. We were recently back on campus at Baylor University, capturing the next chapter of?Baylor In Deed, one that shines a light on the students who bring the mission to life every day. We’re grateful to work alongside our partners at Baylor to share these stories with the world!

As we reflect on Women's History Month, it’s a great time to revisit a key question: Is higher ed built for women? Women have more degrees and qualifications than their male counterparts, yet still earn less and are less satisfied. (Yes, still in the year 2025. We know.) Higher ed must actively address these disparities to create a more inclusive environment for female leaders. Seeking to understand these issues and how we can transform them? Read more here → https://lnkd.in/gQvq4Nan

Let’s talk about something big: the unique opportunity you have to turn college athletes into lifelong ambassadors for your institution. It’s not just about the highlights and game day glory, it’s about building authentic connections that will last beyond the final whistle. UCLA quarterback Chase Griffin knows this better than anyone, and he’s sharing exactly how lead marketers can strengthen these bonds through strategic brand stewardship. Get the full story and start reshaping athlete-university relationships → https://lnkd.in/e4wq8qaW

We had an incredible visit to North Dakota State University, leading Brand Training sessions and diving into future planning with Kathryn Kloby, Ph.D. and her team. Cold outside, but the conversations? ?? ? Thanks, NDSU, for the warm welcome (despite the -12° temps)!

Today is the last day to lock in early bird pricing for our 2025 CMOLab event! This isn’t just another conference. It’s where higher ed marketing leaders tackle the biggest challenges, exchange bold ideas, and shape what’s next. Join us June 3–5 in New Orleans for the conversations and connections that will elevate your work. Here's what you can expect: No Fluff, Just Results: CMOLab focuses on actionable strategies and expert-led sessions designed to make an immediate impact. Timely, Relevant Topics: This year’s agenda includes game-changing discussions on boosting marketing outcomes and collaborating with academic leaders across campus delivered by industry-leading experts and your fellow CMOs. ? Incredible Value: With?early bird pricing?at just?$899?and our negotiated hotel rate of?$169/night, you’ll gain invaluable strategies and connections without breaking the bank. Register now with code?CMOLABEARLYBIRD before prices go up! → https://lnkd.in/g7RM8qwE

Grinnell College, you brought the insights—and the snow! Our team recently visited campus and met with students, faculty, staff, leadership, and alumni to dive deep into a refreshed institutional brand and a bold fundraising campaign. Nine inches of snow later, we can officially say we got the full Iowan winter experience. Worth it!

?? Early bird pricing for CMOLab ends this Friday, February 28! ?? Join top higher ed marketing leaders June 3–5 in New Orleans for three days of strategy, insights, and connections. Don’t miss your chance to save and be part of the conversation shaping the future of higher ed marketing! Reserve your spot today → https://lnkd.in/g7RM8qwE

Two weeks ago, we took a deep dive into the heart of Occidental College; exploring the campus, engaging with its people, and experiencing the culture that makes Oxy, Oxy. From students to leadership, alums to faculty, we received bold answers to our big questions, uncovered fresh insights, and gained perspective on what Oxy could look and feel like. Our work is about understanding what makes this institution and its community special and bringing that to life. We are truly excited for what's to come with our partners at Occidental!

Higher ed marketing is feeling the squeeze of more expectations and fewer resources. CMOs are stretched thin with limited budgets and a mountain of priorities. But throwing money at the problem won’t fix it. The key? Focusing on what works. Want to hear what actions our higher ed experts suggest for genuinely moving the needle and driving long-term impact (without needing a massive budget boost)? → https://lnkd.in/gG4Eq-Pj