Simpliworks

Amazon’s AI Assistant, Rufus: What Sellers Need to Know Amazon’s AI shopping assistant, Rufus, has been making moves since its U.S. debut in early 2024—now expanding into Europe. But the big question is: does it actually help sellers? ?? What Rufus Does – Think of it as Amazon’s version of ChatGPT for shopping. It answers customer questions, recommends products, and pulls insights from reviews. ?? How It Impacts Sellers – More visibility for well-optimized listings, but if your content is weak, Rufus isn’t doing you any favors. ?? What You Should Do – Tighten up your product pages, improve descriptions, and get more real reviews—because AI pulls from what’s already there. Bottom line: AI isn’t replacing shopping behavior—it’s just reshaping it. Sellers who adapt, optimize, and stay ahead will benefit the most. ?? What’s your take on Rufus? Helpful or just another black box? Let’s discuss. ?? #AmazonSelling #AIinEcommerce #Simpliworks #AmazonRufus #EcommerceGrowth

Amazon Support Who? When brands work with Simpliworks, they get real answers, real solutions, and real support no matter how difficult the problem. Our Partner, Harry Capers Jr., CEO of Rivercrest Industries, put it best: "I sure wish Amazon Support was as thorough as you guys!" We take that as a badge of honor. If you’re tired of hitting walls with Amazon and need real expertise that moves the needle, you know where to find us. #Simpliworks #AmazonSelling #EcommerceSupport #RevenueRecovery #AmazonFBA #SellerSuccess

See You at Prosper Show ???? Next week, Simpliworks is heading to Vegas for Prosper Show—ready to connect, strategize, and talk all things Amazon growth. ?? What’s on our radar? ? Meeting brands & agencies looking to scale smarter ? Talking ads, automation & SellerOS ? Making the right connections to help sellers win If you’re attending, let’s chat. Drop a comment or DM! #ProsperShow #EcommerceGrowth #AmazonSelling #Simpliworks #Networking #AmazonFBA #EcommerceSuccess #Prosper2025 #ProsperShow2025

The stock market's doing the cha-cha ?? , tariffs are the new black, and gold just hit a record high. E-commerce sellers: Keep calm, optimize your listings, and remember—people still need retail therapy. ??

Amazon’s A10 Algorithm: How It Actually Works (and Why Most Sellers Get It Wrong) If you’re selling on Amazon, ranking high in search isn’t luck—it’s strategy. But here’s the problem: most sellers are still optimizing for Amazon’s old A9 algorithm, not A10. Wait, What’s A10? Amazon has quietly updated its search algorithm, shifting how products get ranked in search results. Unlike A9, which was heavily weighted toward ad spend and sales velocity, A10 prioritizes organic sales, seller authority, and external traffic. What does that mean? It’s no longer just about bidding your way to the top—Amazon wants to rank products that real customers trust. What A10 Actually Prioritizes 1. External Traffic is a Big Deal – Amazon loves when you bring buyers from outside (social media, email, Google). Sellers who drive external traffic see better organic ranking. 2. Sales History & Seller Authority Matter – Newer listings take longer to rank unless your brand has a strong track record of high conversion rates and low return rates. 3. Ad Spend Still Helps, But It’s Not Everything – Sponsored ads boost visibility, but A10 weighs organic performance more heavily than A9 did. A great listing without a huge ad budget can still win. 4. Customer Behavior = Ranking Power – Amazon tracks click-through rates (CTR), time spent on your listing, and return rates. If shoppers bounce, your rank drops. 5. SEO Is More Than Keywords – Keywords still matter, but A+ Content, engaging images, videos, and your Brand Story impact conversion rates—so they impact ranking. What Sellers Get Wrong (And How to Fix It) ? Focusing only on keywords → Prioritize sales velocity & traffic sources ? Thinking Amazon SEO = Google SEO → Optimize for conversions, not just keyword ranking ? Ignoring external traffic → Leverage social, influencers & email marketing Bottom Line Amazon’s algorithm is evolving, and sellers who adapt to A10’s ranking factors will outperform those still stuck in an A9 mindset. Are you optimizing for Amazon’s new search priorities, or still using outdated ranking tactics? Let’s talk. ?? #AmazonSEO #EcommerceStrategy #AmazonRanking #Simpliworks #AmazonSelling #DigitalMarketing #A10Algorithm

Spring Deal Days 2025: What Amazon Sellers Need to Know ???? Amazon’s Spring Deal Days are set for March 25-31, and if last year’s numbers are any indication, sellers who prep now will be the biggest winners. ?? 2024 Spring Sale Performance: ?? 30%+ sales growth for participating brands ?? Top-selling categories: Home & Living, Fashion, Beauty, Outdoor Gear, Sports Equipment ?? How to Win in 2025: ? Boost ad budgets by 15% – Increased traffic = higher competition. Dominate search results. ? Offer 15-20% discounts – Deals drive conversions, especially with inflation-conscious shoppers. ? Optimize listings NOW – Fresh images, SEO-friendly titles, and A+ Content help lock in rankings before traffic spikes. ? Monitor inventory & fulfillment – Stockouts = lost momentum. Plan ahead. Tariffs, economic uncertainty, and rising competition (Temu, Walmart, Best Buy) may shake up consumer behavior—but shoppers will still spend. Make sure they’re spending on your brand. ?? Is your Spring Sale strategy locked in? Let’s talk. #AmazonSpringSale #EcommerceGrowth #AmazonSelling #Simpliworks #SpringDeals #MarketingStrategy

Best Buy's Bold Move: Launching a Third-Party Marketplace This Summer ?? Best Buy is set to launch its new third-party marketplace this summer, aiming to expand its product assortment and compete with Amazon and Walmart. Key Details: Launch Timeline: The marketplace is scheduled to go live in mid-2025. Partnership: Best Buy is collaborating with Mirakl, a marketplace software provider, to build the platform. Product Focus: The marketplace will feature a curated selection of new products, moving beyond electronics to include categories like furniture and educational materials. Simpliworks' Perspective: Best Buy's entry into the third-party marketplace arena presents new opportunities for brands to reach a broader audience. This move underscores the importance of adaptability and innovation in the evolving retail landscape. At Simpliworks, we're excited about the possibilities this opens up for our partners and the e-commerce community. Are you ready? We can help. #EcommerceEvolution #BestBuyMarketplace #RetailInnovation #Simpliworks #ThirdPartySellers #OmnichannelRetail

New Tariffs Are Here—What Amazon Sellers Need to Know ???? Trade policies are shifting again, and while tariffs on imports from China, Canada, and Mexico are rising, this doesn’t have to be all bad news. Smart sellers will pivot, adapt, and find opportunities in the chaos. ?? What’s Changing? ? 25% tariffs on imports from Canada & Mexico – Impacting materials like automotive parts, aluminum, and agriculture. ? Chinese import tariffs now up to 20% – Targeting electronics, textiles, and household goods. ? Canada & Mexico retaliating with their own tariffs on U.S. exports, including food, apparel, and machinery. ?? Who Wins & Who Needs to Adjust? ?? Potential Winners: ?? U.S.-based brands & manufacturers – Domestic products suddenly have a price advantage. ?? Sellers sourcing outside of China, Canada, and Mexico – Vietnam, India, and Latin America are gaining traction. ?? Secondhand & refurbished sellers – Pre-owned and refurbished products aren’t affected by import duties. ?? Who Needs to Adapt? ?? Sellers heavily reliant on China – Time to explore alternative suppliers or adjust pricing strategies. ?? Automotive, furniture, and aluminum-heavy products – Higher material costs could impact pricing. ?? Low-margin sellers – If you operate on thin margins, it’s time to review pricing and expenses to stay competitive. ?? What Should Sellers Do? ?? Diversify supply chains – Look beyond China, Canada, and Mexico for sourcing. ?? Optimize pricing – Find the balance between staying competitive and protecting margins. ?? Stay informed – Trade policies change fast, and being ahead of the curve is an advantage. The bottom line? This isn’t all bad news. The sellers who adjust quickly will find new opportunities to grow and win. How are you preparing for these changes? Let’s talk. ?? #AmazonSellers #TradeTariffs #EcommerceGrowth #Simpliworks #SupplyChain #BusinessStrategy #AmazonFBA

Amazon sellers, are you leaving money on the table? SimpliWin Alert! ?? $1,030.37 recovered for a new partner within their first week of joining Simpliworks. Yes, it happened that fast. ?? Here’s the deal—Amazon makes mistakes. Inventory discrepancies, lost units, incorrect fees… it all adds up. If you’re not tracking these issues, you’re probably owed money too. ?? The good news? You don’t have to chase it down yourself. At Simpliworks, we go to bat for brands, making sure they get every dollar they’re owed—fast. ?? Think Amazon might owe you? Let’s find out. Drop a comment or message us. #SimpliWin #AmazonSellers #RevenueRecovery #EcommerceSuccess #AmazonFBA #Simpliworks

Brand Story Spotlight: Why a Strong Narrative Matters on Amazon ???? Amazon is crowded. Like, REALLY crowded. If you’re selling in a competitive category, having a great product isn’t enough—you need a brand story that stands out. Enter Del Campo Socks. ???♂? These aren’t just performance golf socks. They’re an attitude, a lifestyle, a vibe. Every piece of branding—from the name (inspired by an off-the-grid road in Baja) to the laid-back but premium feel—reinforces what Del Campo is all about: ? Taking the road less traveled ? Finding joy in the small things ? Making the everyday worthwhile ?? On Amazon, brand DNA matters. Your UVP (unique value proposition), design, copy, and brand identity need to feel cohesive. When done right, it transforms a product into a movement and builds customer loyalty in a space where shoppers are just a click away from choosing a competitor. ?? Key takeaway: If your brand doesn’t have a distinct voice and story, you’re just another product on a crowded shelf. How are you crafting your brand’s DNA on Amazon? Let’s chat in the comments. ?? #BrandStory #AmazonSelling #EcommerceGrowth #ProductMarketing #Simpliworks #DelCampoSocks #BrandStrategy