Institutions can gain valuable insights by expanding their field of view to an ecosystem level. In a variety of ways, across higher ed, the need to shift the narrative around value is real. Learn three ways you can adapt to that new reality to help combat declining enrollment. https://bit.ly/3JN6RbS #simpletruth #branding #brandstrategy #brandvalue #brandactivation #designthinking #chicagodesign #chicago #chicagomarketing #brand #marketing
关于我们
Simple Truth is an independent, Chicago-loyal, women-owned creative branding agency — tapping into the hearts of organizations to drive engagement and growth. We work with clients ranging from Fortune 100 companies to local nonprofits, creating solutions to their brand, campaign, communications systems and culture challenges.
- 网站
-
https://yoursimpletruth.com
Simple Truth的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Chicago，IL
- 类型
- 合营企业
- 创立
- 1996
- 领域
- Strategy、Brand Strategy、Communications Design、Web Design、Brand development、Brand architecture、Employee communications、Employee engagement、Internal brand activation、Naming和Social media and content strategy
地点
-
主要
获取路线
314 W. Superior
Suite 201
US，IL，Chicago，60654
Simple Truth员工
动态
-
Congrats,?Kristina James, for being featured on Masset's Content Amplified?podcast! It was a pleasure for us to experience your Hearts and Smarts approach firsthand as we collaborated with you and your team to develop a brand story and expression that authentically captures your value and connects with your audience. Thanks for the shout-out!
Most content is either highly intellectual or deeply emotional, but can you have both? Kristina James calls it the?Hearts & Smarts Philosophy, a framework for creating engaging, thought-provoking content that resonates with audiences. On the latest episode of?Content Amplified, Kristina shared with Benjamin Ard how this approach has transformed her content strategies, making brands more relatable and impactful. Here are five key takeaways from the conversation: 1?? People skim—so make content easy to consume. "We know people want quick answers. When content is too dense and lacks a conversational tone, it’s hard to absorb. You can still impart wisdom without overwhelming your audience." 2???Balance emotion and intellect in every piece of content. "It's not about having 'heartwarming' content on social media and 'academic' content on your website. Every piece should weave both—engaging visuals, punchy messaging, and thought-provoking insights." 3???Measure content success by engagement, not just clicks. "My favorite metric for content marketing isn’t deal origination—it’s deal progression. Are we keeping prospects engaged throughout the sales cycle? Are multiple stakeholders consuming our content? That’s where real impact lies." 4???A strong brand voice starts with clear guidelines. "Everywhere I go, we create brand guides and writing standards. If you define your tone, personality, and storytelling approach upfront, your content naturally stays compelling and consistent." 5???Your customers tell your best stories. "Some of the most effective marketing happens when our company steps back and lets customers speak. Peer validation is powerful—when they gush about your brand, it resonates far more than any corporate messaging." Thank you, Kristina!
-
-
The Metro Chicago Good Food Purchasing Initiative (GFPI) needed a way to communicate their new coalition model in which everyone involved has a hand in making food more equitable, ethical, transparent and accessible. So we crafted a new brand to help bring their bold mission to life. Read the full case study at https://lnkd.in/gZgYJxVU. #simpletruth #branding #brandstrategy #brandvalue #brandactivation #designthinking #chicagodesign #chicago #chicagomarketing #brand #marketing
-
-
We are always so grateful to be part of helping brands articulate what's felt: the intention that's at their core and that people internally and externally authentically resonate with. But to be able to get there, to reflect your fundamental truth for all to see, takes internal reflection and commitment. That's why this statement continues to be meaningful...because everyone at Argo put in the work to find your truth. And keeps putting in the work to live it every day!
The Simple Truth About Translation Translation can seem technical. Mechanical. Scientific. But underneath it all, it’s personal. When we developed this statement with the Simple Truth agency in Chicago, we wanted to capture something fundamental: Translation is not just words on a page. It’s about creating understanding. If that understanding is lost, the translation fails—no matter how it was created. This truth feels even more relevant today. With AI, machine translation, and various tools available, there are more ways than ever to produce translations. Efficiency is valuable—it helps us move faster, do more, and serve clients better. But efficiency alone isn’t the goal. Understanding must always come first, with efficiency as a supporting force, not the driving one. Why do we translate content? Not to check a box. Not to run it through a tool. But to ensure the message lands, resonates, and connects. Whether it’s a critical legal document, an educational resource, or customer-facing content, the impact of the translation matters more than the process behind it. As an industry, we must keep this perspective at the forefront. Because when translation loses its human connection—its nuance, intuition, and relevance—it starts to break down. And when it breaks down, so does understanding. Let’s not lose sight of that simple truth. #Translation #Localization #LanguageServices #AI #Understanding
-
-
Our newest writer is also a mega-reader. But you might not know it. Help us give a Simple Truth welcome to Hanna Ferguson! Read about her below. -My writing springs from my love of storytelling and the greater understanding, connection, and empathy it generates. I enjoy making sure every word is just right. -My favorite part of Simple Truth so far is the people and the environment they’ve cultivated. It’s a welcoming place that makes you want to stay, makes you want to know more, and makes you want to do your best work. -I love to take in all the city has to offer. You can find me bird-watching in the park, on the lakefront, exploring at the Art Institute, playing soccer until it gets too cold, and eating on as many patios as possible. You cannot find me reading though, because I like to be alone for that. #simpletruth #branding #brandstrategy #brandvalue #brandactivation #designthinking #chicagodesign #chicago #chicagomarketing #brand #marketing
-
-
Our new Office Manager lives for a challenge (his toddler puts that to the test). Help us give a warm Simple Truth welcome to Martin Antoniazzi. Learn more about him below. - I love learning about a new industry and navigating uncharted waters. I also love being part of a team that comes into the office because I get to know them better and listen to their stories! - I’m naturally drawn to new challenges that push me to grow as a person and a professional. Getting into uncomfortable situations and solving problems is in my DNA. - Outside of work, I hang with my wife and kid — my world. We explore all the amazing parks in Chicago and leave no slide untried. I also play soccer at the Chicago Fire pitch religiously. #simpletruth #branding #brandstrategy #brandvalue #brandactivation #designthinking #chicagodesign #chicago #chicagomarketing #brand #marketing
-
-
What happens when you combine good food, good people and... a card game? Along with client work, field trips and lots of learning, that's exactly what our interns uncovered in their 15-week program. Read our latest blog post to learn about Taste Buds: Payton, Sophia and Grace's impactful (and delicious) 2024 intern project. https://lnkd.in/gtPNnn2d #simpletruth #branding #brandstrategy #brandvalue #brandactivation #designthinking #chicagodesign #chicago #chicagomarketing #brand #marketing
-
-
Simple Truth转发了
There's no better place to develop professional skills than an internship. That's why we gave our interns an entire week dedicated to refining their career skills. We discussed resumes, pitches, interviews and more. Read our blog post here https://lnkd.in/dY5TM-GB
-
-
There's no better place to develop professional skills than an internship. That's why we gave our interns an entire week dedicated to refining their career skills. We discussed resumes, pitches, interviews and more. Read our blog post here https://lnkd.in/dY5TM-GB
-
-
Our new Account Supervisor is also a new Chicagoan. Help us give a Simple Truth welcome to Courtney Haggart! Read about her below. - My favorite thing about account management is the relationships I get to build with my clients. I like being a person they can rely on to get the job done. - I love Italian food, and I think espresso martinis pair well with anything. My favorite hobby right now is exploring the city! I love vintage markets and speakeasy types of bars. - Rapid fire: I have a dog named Husker, named after the Nebraska Cornhuskers. My thumbs are double jointed. I have 67 pairs of earrings and counting. #simpletruth #branding #brandstrategy #brandvalue #brandactivation #designthinking #chicagodesign #chicago #chicagomarketing #brand #marketing
-