Similarweb

We are proud to announce the launch of our App Intelligence solution, a major leap forward in unified digital analytics. Similarweb CEO & Co-Founder, Or Offer, stated: “The ability to see how businesses are performing across both app and web platforms continues to make our data offering uniquely valuable for brands of all sizes.” Powered by rich data sources and advanced machine learning, Similarweb’s App Intelligence provides deep throughout the funnel—from store ranking and downloads, to user engagement, and app technographics. Read more about this exciting new solution in our full blog: https://bit.ly/3FA51N5

What can we learn from one of the fastest-growing digital brands in 2024? In short: ?? Communicate with your customers across multiple marketing touchpoints. ?? Ensure these communications align with your brand voice, creating a seamless experience across marketing and product. In detail: You'll have to (and trust us, you'll want to) listen to the insightful conversation between David F. Carr and Jonathon Baggia, Global Marketing Manager at RENPHO: https://bit.ly/3R4QvPZ

Say hello to our beautiful new office in Prague! ???? The bustling, spacious work environment is designed to accommodate the growth of our Central European hub, which is already playing—and will continue to play—a pivotal role in developing our product and bringing it to new customers. If you're in the area and looking for your next opportunity at a company at the forefront of cutting-edge technology, we're hiring: https://bit.ly/3Fnwth9

Catch.com.au's exit on April 30, 2025, raises an important question: who will capture their audience? Insights from Similarweb provide some early answers! 1?? #Amazon: Primed for Capture 46% of Catch visitors already browse Amazon Australia daily. With Amazon dominating the Australian #marketplace category with a 48.34% market share (+1.67pp YoY), they’re well-positioned to absorb a large chunk of the displaced Catch audience. 2?? #Temu: The Rising Contender Temu has been making waves in the Aussie market, emerging as the fastest-growing player in the marketplace category (+4.03pp to 13.72% market share). With 10.5% of Catch's shoppers also visiting Temu, they are a serious contender, especially when it comes to attracting price-sensitive customers. 3?? Kogan.com: A Local Option? 13.12% of Catch’s audience overlaps with Kogan, making them well-positioned to benefit as customers seek local options. #Kogan currently holds 4.51% of the marketplace market share, and with their current momentum, they have strong growth potential The #ecommerce landscape Down Under is shifting. As key players adjust to the changing dynamics, the race to capture market share is on. Stay tuned to see who will lead the way. #AustralianEcommerce #MarketInsights #CompetitiveInsights #EcommerceTrends ?#Australia

"Girl’s Week" by the "Shavot" organization has long become a valuable and important initiative, providing a platform for leading women from various industries to share their knowledge with teenagers across the country. This year, as in previous years, several Similarwebbers took part in this meaningful activity, visiting schools to share their expertise with the next generation and offering young girls valuable tips for success.

The rise of GenAI over the past couple of years has been nothing short of revolutionary, and it feels like we’re only beginning to scratch the surface of its potential impact. One key effect is democratizing education, which can drive greater social mobility. Among these opportunities is the chance to advance gender equality. For International Women’s Day, which took place over the weekend, Similarwebbers shared tips on making AI more gender-inclusive. Got more tips? Share them in the comments!

Despite February being the shortest month of the year, ChatGPT had a record-breaking month in traffic, reaching 3.905 billion visits—1.44% more than in January and 137% more than in February 2024. With Grok launching a new version in February and DeepSeek proving it’s here to stay beyond the initial hype, ChatGPT is making it clear—they will have to work very, very hard to catch up.

?? How is ChatGPT reshaping news traffic? As AI-powered tools become a go-to source for information, news publishers are seeing a shift in referral traffic. Over the last six months, Reuters, New York Post, and The New York Times topped the list of news sites receiving traffic from ChatGPT. With GenAI tools influencing how users discover and engage with journalism, the question for news publishers is clear: How can they optimize their content to capture AI-driven referrals? This data, collected by Samuel I. Silverman, MBA, Customer Success Strategist at Similarweb, sheds light on how AI is changing news distribution. As the media landscape evolves, staying ahead of these trends will be crucial for publishers.

A viral campaign by a popular education app, GenAI’s growing influence on referral traffic, and traffic trends on the platform you’re using right now—these were some of the high-profile topics covered by leading publications, all citing Similarweb Digital Data. Just another month in the office for us. Check out some of the top media mentions of our data: The effect of Duo’s ‘death’ on Duolingo’s performance – TechCrunch: https://bit.ly/4bsdbD4 ChatGPT's outgoing traffic trends – Digiday: https://bit.ly/4hgsVui LinkedIn usage habits – Sherwood News: https://bit.ly/41G1YM6

Target’s latest earnings report confirms what Similarweb's data has been signaling - consumer spending is tightening and retailers are feeling the impact. According to Similarweb data, Target’s app saw a notable slowdown in February, with daily active users declining -10% year-over-year, marking its lowest growth rate in two years. The app’s daily active users to monthly active users ratio hit an all-time low at 14.7%, indicating weaker engagement and less frequent shopping activity. This indicates a broader challenge: consumers are becoming more selective about where and how they shop, putting pressure on discretionary spending. With CEO Brian Cornell also warning of rising produce prices due to new tariffs, retailers now face critical decisions. In an uncertain economy, retailers that adapt through strategic pricing, compelling promotions, and personalized digital experiences will be better positioned to maintain customer loyalty and navigate the shifting consumer landscape. #LITrendingTopics #Data #Retail #Ecommerce Aria Ertefaie https://lnkd.in/dNdgYqNs