Similarweb

We are proud to announce the launch of our App Intelligence solution, a major leap forward in unified digital analytics. Similarweb CEO & Co-Founder, Or Offer, stated: “The ability to see how businesses are performing across both app and web platforms continues to make our data offering uniquely valuable for brands of all sizes.” Powered by rich data sources and advanced machine learning, Similarweb’s App Intelligence provides deep throughout the funnel—from store ranking and downloads, to user engagement, and app technographics. Read more about this exciting new solution in our full blog: https://bit.ly/3FA51N5

Our SEO Benchmarks Report not only provides valuable data comparing key metrics across industries, but it also features insightful contributions from industry thought leaders. Each expert offers a unique perspective on why it’s more important than ever to understand where your industry stands. A huge thank you to Aleyda Solís, Barry Adams ??, Sophie Brannon, and Fabrizio Ballarini for collaborating with us and sharing your invaluable SEO expertise! Download the full report here: https://bit.ly/3EVhnPN

?? New month, new data superpowers! Here’s what’s new in this month’s Product Updates: ?? Smarter keyword research – Get deeper insights with improved analysis. ??? A complete view of your keyword rankings – See exactly where you stand. ?? Weekly search reports, straight to your inbox – No effort required! ?? Real-time data exports to Excel – Because speed matters. … and more! Learn all about it here: https://bit.ly/3DZKjFZ

We’re excited to partner with Exabel to bring our Web Performance dataset to its alternative data platform! With traffic and engagement metrics across 50,000 tickers and 144 global exchanges, investors can now: ? ?? Track digital performance in SaaS, ecommerce, AI & more ?? Forecast companies top line performance prior to earnings - including revenue & customer growth ?? Analyze web traffic trends alongside fundamental data Matan Rabizadeh, VP, Investor Solutions at Similarweb: "This collaboration gives Exabel’s investors unique insights into the digital economy, helping them stay ahead." https://bit.ly/3DKdxsz

?? The latest edition of Insight Out is... out ?? ?? Grok 3 skyrocketed from obscurity to the App Store’s top 10 ?? DeepSeek AI is holding its ground in the AI race ?? Duolingo turned memes into growth—but retention is another story ?? Amazon secured James Bond, proving IP is king ?? Ozzy Osbourne’s farewell tour nearly broke the internet Want the full breakdown? Dive into our latest insights.

?? 2025 is WILD ! Only 2.5 months in and the tech world is already being flipped upside down every 2 weeks! ?? Have you noticed 'Vibe coding' absolutely EXPLODING lately? (Ever since Andrej Karpathy, co-founder of OpenAI dropped that tweet back in February) What is Vibe coding? ?? AI-assisted programming where you just chat and desribe about what you want, and AI agent does the heavy lifting including writing, editing and debugging the code! No more complex coding syntax - just vibes! ? We live in a world where even my 6-year-old daughter can now create apps haha!?? But don't take my word for it - Check out the chart I created for you ?? The search comparison between 'vibe coding' vs established 'prompt engineering' - pretty crazy! Companies there are winning so far: ? Lovable ? Bolt (StackBlitz). My network also says Base44 is upcoming and a take over is imminent. Stay tuned - I'll be sharing their traffic surge in my next post! ?? #VibeCoding #AIRevolution

In our recent SEO Benchmarks report, we analyzed the percentage of AI Overviews across industries. We expected industries with higher AI Overview percentages to experience more zero-click searches. Surprisingly, we found no correlation. This could mean: ?? AI Overviews don’t necessarily discourage users from clicking. ?? Click behavior varies by industry, regardless of AI Overview presence. Understanding these trends is crucial for shaping effective SEO strategies in an AI-driven search landscape. Get the full report to stay ahead of the curve: https://bit.ly/3EVhnPN

One of the most revolutionary technologies of its time, Skype will be shutting down this May. The Microsoft-owned app was among the first to enable long-distance communication, but over time, it was overshadowed by platforms like WhatsApp, Microsoft Teams, Zoom, Viber, and more. Despite this, Skype still had 16.02 million monthly active users (Android, worldwide) in February 2025 and ranked 37th on the Google Play Store as of February 28. However, its overall trajectory has been declining for years, with active users dropping almost month over month. In February 2022, Skype had 29.1 million MAUs. For more insights into the ever-changing world of apps, check out our newly launched App Intelligence solution: https://bit.ly/3FA51N5

At the turn of the year, ChatGPT and Google Gemini may have felt a bit lonely at the top of the App Store. But in January, DeepSeek joined the ranks, and by February, Grok’s app had taken off on Apple devices. These rapid shifts highlight the fast-moving digital landscape, where staying ahead requires a complete view of both web and app traffic. Understanding these trends and turning them into actionable business strategies is only possible with a 360° perspective. Check out our announcement of the new App Intelligence solution here: https://bit.ly/3FA51N5

What can we learn from one of the fastest-growing digital brands in 2024? In short: ?? Communicate with your customers across multiple marketing touchpoints. ?? Ensure these communications align with your brand voice, creating a seamless experience across marketing and product. In detail: You'll have to (and trust us, you'll want to) listen to the insightful conversation between David F. Carr and Jonathon Baggia, Global Marketing Manager at RENPHO: https://bit.ly/3R4QvPZ