The May frozen category reset just launched at Whole Foods Market and the innovation this round is ??! These are a few of the new products I'm excited about in the meat department:
1. Simek's Mini Beef Meatballs:
I love these delicious mini meatballs because they open up new options to use meatballs, from soups to frittatas to appetizers. They are perfect for kids (and parents) in reducing choking risk and enabling kids to feed themselves without additional chopping.
I'm also excited to kickoff our partnership with Simek's as a new supplier to Whole Foods Market with so many shared values in being plastic neutral, a Certified B Corp, and donating a meal to Feeding America with every purchase. These meatball minis are nationally available as part of a three sku lineup including full size turkey + beef meatballs. Thank you Lindsey Hickey and Jillian Waggoner!
2. Teton Waters Ranch Mini Corn Dogs:
Corn dogs in the market today are targeted towards kids but are largely junk food with little nutritional value. These Teton corn dogs are anything but, with grass-fed beef, 20% added vegetables, and only 4g of added sugar. Despite these better attributes, the product tastes exceptional and is far better than the existing options in the market today. Every time I have these corn dogs in front of me I can't stop eating them.
Available nationally. Thank you Victoria Baron and Orien Bedwell!
3. Perdue Farms Air Fryer Wings:
The air fryer makes these wings perfectly crispy and restaurant quality at only 170 calories per serving. I often would only eat wings at restaurants because the quality was so hard to replicate at home. These wings change that and make wings convenient, affordable, and healthier than the deep fried alternative typically served at restaurants.
Available nationally in Lemon Pepper + Roasted. Thank you Jennifer Warren and Douglas White!
4. Amylu Foods Chicken Sausage Breakfast Bites:
The perfect on-the-go microwavable breakfast for kids or adults that is high in protein and has no added sugar. I throw six bites in a glass container, microwave at the office, and the 170 calories and 17g of protein fills me up until lunch more than a breakfast bar.
I love that the Cheddar & Bacon sku has the best flavors of breakfast in one bite and the non-dairy Country Breakfast flavor is versatile to pair alongside any flavor, sweet or savory.
Available in the Midwest, Southwest, South, and all of California. Thank you Chase Stalder, Gavin Mutter, and Amylu Kurzawski!
5. Force of Nature Meats Burgers:
Just in time for grilling season, these burgers make enjoying grass-fed, regeneratively raised meat easy and convenient. Available in a 2 pack in a beef/bison blend as well as just beef, they work great for small households or to try bison for the first time in an accessible way.
Available in the Midwest and Southwest. Thank you Marshall Seedorff!
Thank you to all who make these resets possible!!