Silver Marketing Association

Congratulations to Eleanor Mills, founder and editor in Chief of NOON, on her recent book launch in America. Eleanor says, "I was so honoured to launch my book 'Much More to Come' in America at this incredible event in the Hearst Tower with Michael Clinton a fellow advocate for longevity (founder and CEO of ROAR Forward) and my new cosmic twin (we were born on the same hour of the same day and same year) Tamsen Fadal . Thank you for making my NYC dream come true." Michael Clinton, former President of Hearst and published of GQ, who now runs ROAR Forward, was the keynote speaker at our 2024 Silver Marketing Association Summit and Eleanor Mills was a panelist at one of our previous summits. We're proud to say that both ROAR Forward and NOON are members of the Silver Marketing Association and we're delighted that Eleanor and Michael were introduced thanks to the power of networking. Photos from The Queenager by Eleanor Mills - a NOON Newsletter. #networking #longevity #SilverMarketing

Ageism in The Archers! BBC Radio 4 listeners to the long-running soap were disappointed to hear Pat (aged 73) and Tony Archer (aged 74) being dropped from the village cricket team by 25-year-old 'Director of Cricket' Lily Pargetter? "This is ageism!" cries Tony. "W. G. Grace played cricket matches up until 1914, a year before his death at the age of 67. ..what they are actually chucking out is skills and experience." Ruthless Lily is determined to have only 'the best' players on the team. Will she be forced to do an about turn when she discovers that for the villagers, cricket is more than a game. It's part of village life and the loyal older players are most likely to be the stalwarts who turn up every week? #ageism #60plus #ageisminsport

SunLife's latest campaign recognises that older consumers want to be positive and confident about #longevity. Congratulations to Victoria Heath at SunLife for this fresh approach to marketing and thank you to Lisa Edgar for sharing. #marketing #PositiveAgeing #50plus #finance

Member spotlight: With Grace We extend a warm welcome to Silver Marketing Association member Funerals with Grace: a leading funeral plan provider offering compassionate funeral services, all inclusive funeral plans and will writing services. "We believe every farewell should be personal and dignified, honouring loved ones with care. With honesty, transparency and integrity at our core, we offer fair and competitive pricing, clear guidance, and unwavering support. At Funerals with Grace, families come first, and we are committed to providing a reliable service when it matters most. Our?funeral plans?are regulated by the Financial Conduct Authority (FCA) and protected by the Financial Services Compensation Scheme (FSCS), ensuring security and peace of mind for all our customers." As well as featuring plans, their website features a number of helpful guides including: 'What to do when someone dies' and how to 'Take care of yourself' when grieving. https://lnkd.in/erQHyhcd #funerals #WillWriting #FuneralPlans

Many older women are disadvantaged as life becomes”digital by default” Roughly one in seven women (14%) over 60 never use the internet, according to new research by Age UK rising to almost a quarter for those over 75. More women than men doubt their internet skills, worry about its safety and are concerned about being scammed. This sends a clear message to marketers, companies and public service providers that they should exercise caution before moving everything online. There is still a need for a multi-channel approach. Images from Age Without Limits free age positive library #marketing #SilverMarket #60plus

Member Spotlight: Be Addressable. The way consumers spend is evolving, and marketers need to keep up. From hyper-local targeting to multi-channel strategies, brands that adapt will win. Imagine spending your marketing budget only reaching those who are genuinely interested in your product or service. Imagine using your own data to target engaged consumers, from their TV screens all the way to the point of sale. Imagine being able to send specific messages that are directly relevant to consumers at the very moment they are making purchasing decisions. This is addressable marketing from award-winning Be Addressable…one of Silver Marketing Association's proud members. Learn more here: https://lnkd.in/eBN2HXSA We invite individuals and companies to join our vibrant association: The Silver Marketing Association. Visit our website for more information. #networking #SilverMarket #marketing

Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises Brands looking to expand their footprint with older consumers are increasingly partnering with influencers and content creators from those same generations. What's more, says Kimeko McCoy "the so-called grandfluencers’ reach isn’t limited to their age demos, seemingly pulling in fans from across generations." Thank you to our member Stephanie O'Dell for sharing this welcome news. We know that older consumers like to see recommendations from people their age group but there is growing evidence that younger people also respect and trust the judgements of older generations. https://lnkd.in/ecYRkDNF (Image from Age Without Limits' age-positive image library) #SilverMarket #Influencers #50Plus

“I’d like younger people to see older people as healthy, stroppy, vibrant...all the range of things that other ages are too. I want them to know that there’s still fun to be had, still a future." Spot on Mindy! We also need marketers to play their part in regularly showing healthy and vibrant older people in their campaigns. As this becomes the norm, people's own expectations of healthy aging change. Studies show that a positive approach to ageing can improve mental and physical health, potentially resulting in longer, healthier and more fulfilling lives. Thank you Centre for Ageing Better for sharing. #HealthyAgeing #SilverMarketing #PostiveAgeing

?? The Silver Marketing Awards are now open for entries! We’re delighted to announce that entries for the 2025 Silver Marketing Awards are now officially open. Our awards celebrate successful marketing campaigns targeted at the silver demographic since January 2024. There are 10 separate categories and an Exceptional Achievement Award which recognises an outstanding individual. The 2025 Award categories are as follows: ?? Best Radio/Podcast Campaign?? ?? Best Print Campaign ?? Best Outdoor Campaign? ?? Best Direct Mail Campaign ?? Best Social Media Campaign ?? Best TV Campaign ?? Best PR Campaign? ?? Best Digital Marketing / Age Tech campaign ?? Best Influencer Campaign? ?? Best Overall Multi-Channel Campaign ?? Exceptional Achievement Award It's free to enter, and open to both members and non-members of the Silver Marketing Association The Silver Marketing Awards will be presented on Thursday July 3rd at a sparkling ceremony in the Cavendish Centre after the Silver Marketing Summit. ?? Find out more here: https://lnkd.in/eUSWCsFP #Awards #SilverMarketing (Photos from our 2024 Awards ceremony)

Generational marketing should be thing of the past – claim. Marketing to generations should be a thing of the past, argues Lydia Hinchliff, strategy director at Journey Further. Stereotyping has long existed but current briefs have been particularly focused on segments, she says. One of the problems is short termism in marketing – “people need things to be quick and they need them to be easy and quite often being able to approach that in a generational way hits that mark”. The tenure of marketing professionals is today so short that any quick way to achieve success is what they want. Another problem is the echo chamber effect created by headlines citing the demands of Gen Z, for example, when its spending power is limited. She cites sports shoes brand New Balance (pictured) as one that has bucked this trend. They have looked at universal values – “let’s say that’s comfort” – and, with a few tweaks, they have broadened the appeal of their products across generations. See this and other news features relevant to the 'silver sector' on our news page: https://lnkd.in/e8PnvVmV #50PlusMarketing #MarketSegments #SilverMarket