Silence, Brand!

??boring NYC influencers + Hailey Bieber docuseries + Twitch harassment + Party Girl Festival + boat shoes + tea alarm + cybertruck hunting + Drake vs UMG update + NYC pickleball + Rodney the Tree?? ?? here's five ?? things that happened this ?? week ?? on the internet ?? ?????????? '?????? ??????????' ???????????????? ???????? ???? ?????????? ???????????? ?????????? ?????????? ???????????????? ???? ???????? ???????????? ???? ????'?? ???? ???????????? ???(PEOPLE Magazine | PEOPLE.com) Police in a quiet Pennsylvania suburb have identified the mystery person behind the "Box Demon" scare, bringing relief to residents who can now rest easy. The person, who appeared with a paper-plate mask and colorful attire, was identified by authorities one day after the unsettling incident, but the homeowner involved has chosen not to speak further about the incident. ????????’?? ???????? ?????????? ‘?????? ?????????????????????? ?????? ????????????’ ?????????? ???????????? ??????????? ?? ?(Glamour) TikTok users are calling out NYC-based influencers for being "boring" and lacking originality, with accusations of conformity and exclusivity. The criticism has sparked a debate about representation and diversity among influencers in the city. ?????????? ??????????????????????-?????????????? ?????????????????? ?????? ?????????????? ?????? ?????????? ?????????????????????? ???? ?????? ?????????????? ??? ?(Road & Track) Lamborghini-driving TikTokers from @Cybertruck_Hunters are hunting Cybertrucks at night — literally. They trail the EVs and project anti-Elon and anti-Cybertruck messages onto the tailgate, all while filming for TikTok. ?? ???????????? ?????????? ???????? ??... ?? This sound bite from The Amazing World of Gumball?has TikTokers posting on-screen text of scenarios of them?waiting in anticipation to hear about gossip/news?from someone like a best friend or?a crush. Brands can join in and use this for a highly anticipated product launch or bestseller restock, amongst other possibilities. ????????????, ???? ???? ?????????? ???? ???????????????? ???? new vocal stem unlocked:?Alex Consani has blessed us with another trending audio?from her at?Paris Fashion Week, and TikTokers can’t stop?lip-syncing to it. This issue was made possible by the following contributors: RYAN ? BENSON, Dayna Castillo??, Lenny Leithauser ??, Dejaih Smith, Benton Williams ??, & Janine Davis, MS

?? >100 LINKS INSIDE + Vogue Hairspray tribute fail + influencer pay gap + no dancing on TikTok + WH influencer + Anora's Oscars campaign + i-D mag comeback + Corporate Torture + 300 year old Bible ?? ?? here's five ?? things that happened this ?? week ?? on the internet ?? ???????? ???????????????????? ?????????????? ???????????? ???????????? ???? ???????????? ???????? ???????? ?? (DailyMail.com) Philadelphia influencer?@bran_flakezz?shocked the internet by revealing he earned $768,000 last year, mainly from brand partnerships and creator funds. After expenses, he took home over $300,000, sparking mixed reactions from social media users. Black influencers like?@aliyahsinterlude?&?@claaaarke?spoke out on the topic, addressing pay disparities amongst creators of color and how influencers and creators can be the change to establish equality with brand deals and better standards with influencer marketing. ???????? ?????????? ???????????? ?????????????????? ???????? ???????? ???????? ???(BuzzFeed) Vogue’s new Hairspray tribute starring Gigi Hadid is facing mixed reactions. The video, titled "Gigi Can’t Stop the Beat," features Laverne Cox and Cole Escola and highlights 1960s-inspired fashion. However, while Hairspray focuses on body diversity and size discrimination, the tribute lacks any visible plus-size representation, prompting criticism about the casting choices. ???????? ?????????????????? ???????? ????'?? ???????????? ?????? ???????? ???????????????? ?????????????? ???????? ?????????????? ???? ???????????? ?????(Yahoo) West Virginia University coach Rich Rodriguez isn’t banning TikTok — just dancing on it. He wants his players to focus on football, not viral moves, saying it’s “not the image of our program.” Rodriguez even joked that players can save the TikTok dancing for 20 years from now — “in their pajamas, eating Cheetos, and smoking cannabis.” Priorities, right? "???????????????? ?????? ????????" ?? Following President Trump’s recent claim that the Biden administration spent $8 million "making mice transgender"—without acknowledging these were federal grants funding breast cancer, asthma and HIV research, a contentious TikTok audio of a southern woman defending the research saying, "if they have to trans every single mice, then that’s what they have to do" has led to?much debate,?linguistic enthralment?and?lip synching. ???????????? ???????????? ?? TikTokers are using this audio?to describe?doing mischievous things, like?gossiping about coworkers?or?doing something that’s a little naughty. This issue was made possible by the following contributors: RYAN ? BENSON, Dayna Castillo??, Lenny Leithauser ??, Dejaih Smith, Benton Williams ??, & Janine Davis, MS

your favorite show is sponsored ?? ?? streaming isn’t just entertainment anymore—it’s strategy. since the ‘quit cable era’ kicked off in 2020, streaming has become a battleground for consumers’ attention. and brands? they’re slipping in where you’d least expect it. you barely notice (but you definitely remember). Like Vestiaire Collective on Emily in Paris and Maybelline on Love Island USA. i’m even seeing Twitch gamers/streamers in the mix—like Kai Cenat x State Farm. the smartest brands are embedding themselves into the content we binge without killing the vibe. i’m breaking down the rise of streaming marketing and why blending in is the new standing out. i hope you enjoy all the insights from myself and check out my fellow contributors’ pieces have a scroll ??: https://lnkd.in/gB2zJtUt #marketing #socialmedia

I love creating earned media for brands by sh*tposting https://lnkd.in/g_S5XTNA

“so what do you do?”

?? measles parties + gamers x Coperni at PFW + Luigi sex tape + Love Is Blind drama + Cardi B x You + Meghan Sussex??? + Diddy case updates + mermaid eating + uptown downtown trend + Hoizer yell ?? ?? here's five ?? things that happened this ?? week ?? on the internet ?? ??????????????????'?? ???????????????? ???????? ?????? ?????????????? ???????? ???? ???????????? ????????????'?? ?????? ?????????????? ???????? — ?????? ????'?? ???? ???????? ???? ???????????? ?????????? ?????? ?? ?(Tom's Guide) Meghan Markle's new Netflix series, "With Love, Meghan," showcases her passion for cooking, gardening, and hosting in a luxurious setting, featuring the Le Creuset cast-iron Dutch Oven and Signature Braiser. The show offers a glimpse into the former princess's lifestyle and her use of high-end cookware to impress guests, with the Le Creuset Enameled Cast Iron Signature Braiser, 3.5 qt currently on sale for $305 on Amazon. ???????? ?????? ?????????? ???? ?????? ?????? ?????? ?????????? ???? ?????? ?? ?(Know Your Meme) The catchphrase "When The Chile Is Tea But The Finna Is Gag" originated from a viral tweet by @yasscorrset in mid-February 2025, combining African American Vernacular English and queer internet slang. It gained popularity on TikTok in early March 2025 and inspired FlopTok memes, along with a viral soundbite of American singer Ethel Cain reading the original tweet. ???????????????????? ?????????????? ?????? ?????????? ?????????????? ‘70?? ?????????? ???????????? ?? ???????????????? ???????? ?????????????? ????????????????????? (NY Post) A New York City doctor is warning against "measles parties" in response to the rise in measles cases, urging parents to vaccinate their children instead. The resurgence of these parties, inspired by past "chickenpox parties," has raised concerns about the potential risks and complications associated with measles. ???????? ???? ???? ?????????? ?? Join in at your own risk?for this one, but TikTokers are?standing on each other's feet?to record this?dual pov video?lip-syncing to Tell On Me by Amid. ????????????/???????????????? ?????????? ?? This dance trend?started by?@thastona on TikTok?to the song?Buku Pops by Winston. This issue was made possible by the following contributors: RYAN ? BENSON, Dayna Castillo??, Lenny Leithauser ??, Dejaih Smith, Benton Williams ??, & Janine Davis, MS

IMPORTANT STATEMENT ABOUT EM DASHES FROM AN AD COPYWRITER ????

?? Nara Smith x Erewhon + tariffs take effect + PLT rebrand + LV takes beauty + millennials burger joints + Pat McGrath + MLB x Demon Slayer + Gorgeous Doll vs Future + #LonelyWoman ?? ?? here's five ?? things that happened this ?? week ?? on the internet ?? ???????????????????? ?????????? ???????? ?????? ?????????????????????????????????? ??????????????, ?????????????????? ???? ???????????? ?? PrettyLittleThing, owned by Boohoo Group, unveiled a website revamp and updated logo after an 18-hour blackout, coinciding with the launch of two new collections: PLT Label and New Beginnings. Founder Umar Kamani, who returned to the business last September, emphasized a focus on reconnecting with customers and improving product quality and sizing consistency. ?????? ?????????????? ?????????????? ???????????????? ???????????????? ???? ?????????? ??????????????’?? ?????????? ???????????? ??????????? (Essence) Pat McGrath, the renowned makeup artist, has been appointed as the Creative Director of La Beauté Louis Vuitton, the luxury brand's highly anticipated makeup line set to launch alongside the fall/winter 2025 show. With access to the Louis Vuitton archive, the collection is expected to include 55 lipsticks, 10 tinted lip balms, and possibly eight eyeshadow quads, marking a significant expansion into the world of cosmetics for the iconic fashion house. ????????????'?? ???????????? ?????????? ?????????? ???????????????????? ???????????? ???????????? ?? ?(Mashable) A recent TikTok trend has humorously highlighted the common features of millennial burger joints, such as expensive burgers on brioche buns, truffle fries in little fryer baskets, and menus with sections like "handhelds" and "shareables." The trend, sparked by a Kyle Gordon parody song on TikTok, playfully pokes fun at these establishments, but ultimately acknowledges that many people have frequented them and will likely return despite the jokes. ?????????????? ???????????? ?????????? #?? TikTokers?are running a?"singles check"?trend, dropping subtly?thirst-trappy photos?to?signal their availability?and maybe catch the eye of a mutual. _____ ??????’?? ?????????? ?? TikTokers are using brain rot?as the?ultimate punchline?in response to the statement “[Blank] isn’t scary” with the most bizarre,?AI-generated nightmare?fuel they can find. Think uncanny valley horrors, cursed mashups, and images that feel like they crawled out of a?corrupted hard drive. The scarier the?“not scary” thing, the better. This issue was made possible by the following contributors: RYAN ? BENSON, Dayna Castillo??, Lenny Leithauser ??, Dejaih Smith, Benton Williams ??, & Janine Davis, MS

?? OSCARS + $19 strawberries + MTV Unplugged streaming + AI accents + AI phone + GlamBOT tyranny + Vegas Sphere's mascot + Reddit co-founder bids for TikTok + One Piece x Lakers + $825 fan merch ?? ?? here's five ?? things that happened this ?? week ?? on the internet ?? ?????? ?????????????? ???? ?????? ?????????????? ???????? ?????? ?? Sebastian Stan's lack of enthusiasm in a recent GlamBOT video at the 2025 Golden Globes highlighted the challenges celebrities face with this press line obligation. The inventor of the GlamBOT, Cole Walliser, has become a beloved figure in the media landscape, but the contraption's effectiveness remains questionable, with only a handful of celebrities truly mastering it. ????????-???????????? ???????? ???????? ???? ??????????????????’?? ?????????? ???????????????? ???????? ?????????? ?? Pentagram vocalist Bobby Liebling has gone viral after a meme-worthy live performance clip racked up over 631K views on X/Twitter and spread across Reddit. While fans joke about his tranced-out state, Liebling’s history with substance abuse and past legal troubles add a darker layer to his rock ‘n’ roll mythos. ???????????? ???????????????????? ???????????? ?????????????????????? ???????? $19 ?????????? ?????? ?? An influencer's TikTok video taste-testing a $19 strawberry from Erewhon, a luxury grocery chain in Los Angeles sparked online controversy, with some calling it "dystopian" and "a new low." The pricey fruit, originating from Japan's Tochigi Prefecture, was defended by company representatives who cited its short shelf life and the quick delivery to the market. Late night host Jimmy Kimmel and guest Mindy Kaling even sampled the strawberries on a recent episode of Jimmy Kimmel Live. ???? ?????????? ?????? ????????... ?? @ayyevannuh started this new y2k trend?to Soulja Boy’s Kiss Me Through the Phone. It features tiktokers?taking pics through the sunroof of their car?for a?cute little selfie or OOTD moment. ????????, ?????? ????! ?? This template is trending?of Tiktokers sharing their?favorite songs?and being passionate about?knowing all the lyrics. This issue was made possible by the following contributors: RYAN ? BENSON, Dayna Castillo??, Lenny Leithauser ??, Dejaih Smith, Benton Williams ??, & Janine Davis, MS Read all this and more at ?? silencebrand.substack.com

hi hi friends, I haven’t announced it, but as of 2025, I’m officially a *cough cough* business owner! ??♀? I’m working directly with clients and agencies for content creation, consulting and all things social media. 10 years agency side and being way too online has built me a huuuuge network of creators and makers that I can activate fast and at scale?? humbled, honored, and slightly existential to have taken this leap. Eeeee. also, shoutout to literally everyone I’ve ever known in this industry!! the real ones know who they are and you’ve all made an impact on this decision in some way (whether you like it or not heheh) anyways, follow me here for my meme dumps. and if you need actual social/content services, hmu! Xoxo ??