Don’t miss Tony Silber’s insights on SIIA Media's 2024 B2B Media Benchmark Report! Gain key takeaways and industry trends straight from the source. Get the full report here?? https://lnkd.in/evDgMVBS
In today’s media marketplace, media companies are challenged to find new ways to stand out to attract advertisers and audiences in a crowded environment. But B2B media companies are doing just that by developing valuable content, first-party data and diverse product offerings. For the latest edition of AAM Media Matters, Tony Silber from SIIA shares findings from his group’s B2B Media Benchmark Report 2024 including revenue trends and the resilience of B2B print media. https://hubs.li/Q02SYG8h0 #B2B #media #publishers