Signpost

Running a business is tough—our CEO, Lucas Wilson, gets it. He went from leading sales teams to leading Signpost, and he’s sharing his story on The Collin Cadmus Podcast! In this episode, Luke talks about: ? How sales skills help run a better business ? Real-world advice for business owners ? The future of customer communication and growth Listen in for tips and insights that can help your business thrive! ?? Check it out here: https://lnkd.in/gTniDhYf

Running a 24/7 business doesn’t mean you have to be on call 24/7. With Signpost, you can finally take a breath while we handle the after-hours calls. Stay in control, see calls instantly, and only take the ones that truly need you. See how we can give you your life back! https://www.signpost.com

Most callers will hang up and call another business after just 4 rings. Make sure that never happens with Signpost AI - guaranteed professional, prompt and courteous answers in 2 rings EVERY time! Learn more and sign up at signpost.com/ai

Hearing is believing. Take a listen to Scarlett, one of our AI Voice Receptionists handle a service call. Want to see how an AI Receptionist can take answering calls off your plate this weekend?! You can build your own custom AI receptionist in less than 10 minutes at https://lnkd.in/gB6bQxCX

Imagine answering every call within 2 rings or less... Never pay for missed leads. Never stress about not being available. Get time back in your day to do what you do best. That day is today! Introducing our newest product, Signpost AI Voice Receptionist. Combining advanced AI voice technology with a personable, human-like touch, your AI receptionist is fully customizable to be able to handle any call scenario your business may encounter. Getting started is easy and you'll be able to start forwarding calls in 10 minutes or less. To learn more and start building your AI voice receptionist visit: https://lnkd.in/gbymjbnt

Our CEO, Lucas Wilson joined Meg Poag on this week's episode of It's Not You.. But Sometimes It Is to talk about how caring about customers, their businesses and their needs starts at the top. You can check out the full epsiode here: https://lnkd.in/gPYzufSv

76% of businesses say they prefer solving problems on their own before contacting support. At Signpost, we’ve embraced this shift by building tools that empower our customers to do more, faster. Here's a quick peek at some of the new self-serve features we’ll be launching in the next 3 months: ?? Call Feedback in Messaging Hub: Giving customers a voice to improve call quality. ?? Self-Serve Payment Updates: Secure, hassle-free updates on the go. ?? On-Call Number Management: Ensuring the right person is always available when it matters most. Self-serve isn’t just a feature, it’s a mindset. It’s about respecting our customers’ time and giving them the tools they need to succeed, 24/7.

Is Your Business Ready for Cold Weather Season? ?? When temperatures drop, challenges often rise...Especially for SMBs. Whether you’re managing increased customer demand or weather-related disruptions preparation is key to thriving through the season. Here are practical tips to help your business stay on top this winter: 1?? Plan for Seasonal Surges From retail to services, many industries see an uptick in customer needs during colder months. Review past trends to forecast demand and ensure your team is ready to meet it. 2?? Fine-Tune Your Communication Customers value quick responses, especially in time-sensitive situations. Ensure you have a plan to answer inquiries across all channels - phone, email, text, or social media. 3?? Winter-Proof Your Operations Check that your business is equipped to handle the logistical challenges of winter. For example, review delivery routes, stock up on supplies, and prepare for potential delays caused by weather. 4?? Engage Your Customers Now’s the time to share helpful content with your audience. Seasonal tips, exclusive winter promotions, or thoughtful updates can strengthen relationships and build loyalty. 5?? Streamline Processes An influx of customer activity or operational challenges can lead to disorganization. Take steps now to ensure your scheduling, inventory, and communication systems are efficient and up to date. 6?? Empower Your Team Winter can be stressful for everyone. Make sure your team has what they need to succeed. Whether that’s training, extra support, or simply a moment of recognition for their hard work. Every season comes with its own challenges and opportunities. With the right preparation, your business can be the one that customers turn to...No matter how cold it gets.

Have you heard of Google’s 7-11-4 rule? It’s a powerful reminder of what it takes to earn a customer’s trust: ?? 7 hours of engagement with your brand ?? 11 interactions or touchpoints ?? 4 platforms where those interactions happen This framework highlights the importance of consistent, meaningful touchpoints. For SMBs, one of the most critical touchpoints is the phone call. Think about it: You invest in your website, Google Ads, and social media to get noticed. But when a potential customer is ready to call, what happens if no one answers? ?? A missed call isn’t just a lost lead... It’s a broken trust point. ?? The buyer may never give you another chance. That’s why having a system to ensure every call is answered is crucial. Our 24/7 Live Answering Service keeps the connection going, so you’re always available when it matters most. Remember: every interaction, across every platform, contributes to the trust-building process. Don’t let a single moment go to waste. What are you doing to make sure your brand is always “on”?

As we kick off 2025, one thing is clear: SMBs need tools that make their jobs easier, not harder. At Signpost, we’re focused on creating solutions that help businesses save time, improve communication, and bring in more customers...without adding extra work. This year, we’re focusing on three big areas: 1. More Self-Serve Tools: We’re giving businesses more control. Our platform will make it easier to customize scripts, monitor and adjust receptionists and choose where callers are directed to when transfers need to happen. 2. Smarter AI Features: From affordable AI voice receptionists to AI-powered texting, we’re using advanced technology to make sure businesses can respond to customers faster than ever. 3. Better Integrations: Whether it’s scheduling tools, CRMs, or lead platforms, we’re making it simple to connect with the tools businesses are already using. 2025 is about more than keeping up—it’s about setting a new standard for how SMBs communicate. We’re excited to help businesses turn missed calls and lost leads into new opportunities with tools that make life easier. Here’s to a year full of growth and success! How are you planning to improve communication in 2025? Let’s talk.